"Please tell the director that the mission of the three teams has been completed."
In 2018, the documentary story of the "Three Teams" became popular on the Internet, and the "Petition of 10,000 People" was made into a movie.
Five years later, the story was first successfully put on the big screen, and then the drama version was quickly launched a week later, which also kicked off the new season of iQiyi's Fog Theater.
The adaptation of real events, a strong traffic base, the choice of powerful actors, and the foggy gold-lettered signboard seem to have gathered all the popular elements.
And choosing the beginning of "The Three Teams", which is known for its traffic and word-of-mouth, is not difficult to launch iQiyi's plan: take content as the fulcrum and leverage the development space.
"Three Teams" tells the story of the three teams led by criminal investigation captain Cheng Bing, whose lives have changed dramatically due to an accident.
The former team fell apart, and the suspect Wang Dayong is still at large.
Until the captain Cheng Bing regained his freedom, the three teams regrouped, wore a police uniform for a day, and it was justice for life.
The three teams need to be explained, unwilling to turn into persistence, and the sharp blade is unsheathed again.
Cheng Bing and the brothers of the three teams re-embarked on the road of tracking, and cooperated with the police Pan Dahai to chase the murderer.
历经13年8城，王大勇终于落网。
In this long journey, everyone also rediscovered the coordinates of life and the meaning of life.
As the first work of the return of the Misty Theater, the TV series "The Three Teams" still maintains the consistently high level of misty works in terms of quality.
But unlike the previous Misty masterpieces:
Adapted from the TV series "Three Teams" by the author of "Netease Human Studio" Deep Blue's work "Please Tell the Director, the Three Teams' Tasks Are Completed",
In terms of story presentation, the audience is no longer attracted by the curiosity of the case, but through the ups and downs of the fate of the characters to affect the audience's emotions.
In other words, the Misty Theater is back.
But the Misty Theater has also "deteriorated" or "qualitatively changed".
In addition, last month, Wang Xiaohui, chief content officer of iQIYI, said at the earnings conference:
In the future, iQIYI's goal is still to steadily and continuously output high-quality and diversified content, and continue to consolidate the advantages of the core drama track.
At the same time, we will seek more breakthroughs in other content categories.
What kind of expectations does the Misty Theater undertake from iQIYI in terms of content and membership?
Why have suspense dramas become the focus of competition on video platforms in recent years?
What stage has the long video competition entered so far?
In this regard, Yang Yuehan, a reporter from Beijing Business Daily, had an exchange with Shule, and the monkey thought:
iQIYI itself is also trying to unlock the fog of development, and can only survive through trial and error.
Fog Theater is a key point used by iQIYI to stick to users and attract payment. Namely:
It is to use popular exclusive dramas to drive users' enthusiasm for payment. The mode is no different from Netflix.
However, whether there are enough high-frequency hit dramas will be the key to the success or failure of its user stickiness and payment enthusiasm.
Suspense dramas capture users' desire to chase dramas because of their suspense and reversal, and often the first episode can stimulate some users to pay for chasing dramas.
At the same time, suspense dramas have a wide range of audiences, and compared with ancient puppets, fairy tales, science fiction or urban dramas, they often have distinct user portraits, and it is difficult to produce a paid spectacle of the whole people chasing dramas.
At present, it seems that the competition of long videos is currently facing a new stage of short video user market, and various platforms are attacking short dramas to cut the popularity of long videos.
The user stickiness of long videos is losing, which also makes it necessary to explore the possibility of more high-sticky film and television genres.
Author Zhang Shule, columnist of People's Daily Online, People's Post and Telegraph, expert of China Economic Media Think Tank, senior TMT industry commentator, newly published "Self-media Writing from Beginner to Mastery" (Tsinghua University Press)