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Falling from 70% to 39%, Samsung's screen display technology has been surpassed by China?

author:The Internet is a messy show

If you pay attention to the development trend of LCD screen, you will find that its technical route is LCD to OLED, then miniLED, and then upgraded to MicroLED, this technical route is applicable to mobile phones, computers, and TVs.

At the beginning, everyone used LCD screens for mobile phones, and later became OLED screens, and then Apple and other manufacturers used MiniLED screens and MicroLED screens in tablets.

Falling from 70% to 39%, Samsung's screen display technology has been surpassed by China?

In the upgrading of this screen technology, Korean manufacturers are undoubtedly at the forefront of the world, especially Samsung, from LCD to OLED, to miniLED, and then to MicroLED, they are all technology leaders.

Especially from LCD to OLED, Samsung is a well-deserved hero, and it is precisely because Samsung spares no effort to use OLED screen in mobile phones and TVs to promote the development of OLED screen.

The same is true for the development of miniLED and MicroLED screens.

Falling from 70% to 39%, Samsung's screen display technology has been surpassed by China?

For example, in the OLED screen market that year, Samsung accounted for 90%, and all other manufacturers accounted for 10%, but now Samsung's OLED has also stepped down from the altar, and the domestic OLED screen has slowly risen and snatched the share of the star.

Another example,2022year,Among the world's miniLED TVs,Samsung alone won70%,And all other brands,Including domestic Hisense、TCL,And Japanese Sony、Sharp, etc.,In total, it is less than 30%.

However, it will be different in 2023, according to DSCC data, in the third quarter of this year, global MiniLED TV shipments were 905,000 units, of which Samsung's share has dropped from 70% last year to 39%.

Falling from 70% to 39%, Samsung's screen display technology has been surpassed by China?

China's Hisense and TCL followed with 27% and 26% market share, respectively, with a combined share of more than 53%, firmly in the first camp, surpassing Samsung, while Sony (4%) and LG Electronics (1%) ranked fourth and fifth, respectively.

Specifically,Hisense and TCL's Mini LEDTV shipments have increased 18 times in just one year,So in the global share,A total of more than half of the market。

Falling from 70% to 39%, Samsung's screen display technology has been surpassed by China?

At present, in the global TV rankings,Samsung first、TCL second,Hisense third,LG has been squeezed to the fourth place。

The next thing that can be expected is that domestic TCL, Hisense and other brands will continue to challenge Samsung Electronics and LG Electronics in the high-end TV market in the Mini LED product line, as well as the microLED product line.

And behind this, there are Chinese companies that have made breakthroughs and transcendences in screen technology again and again, what do you think?

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