Hey, everyone! Today we are going to talk about a middle-aged man who has become popular on Douyin - Wen Shen! His story is really laughable, but it also shows the unique charm of middle-aged men.
He was originally a driving school instructor, but he unexpectedly became popular because of three different styles of Douyin accounts. "Wenshen" has three Douyin accounts, during the day is the driving school instructor "Li Anwen", at noon is the "Wenshen" who likes awkward dances, and at night is the "Wenhuijun" who specializes in sad copywriting and emo selfies.
During the day, he is a driving school instructor, and he posts content about his daily work at the driving school, such as worrying about students, taking students to take exams, etc. At noon, he took off his driving school uniforms and turned into a dancer, dancing more silky than the second subject practiced in the driving school. In the evening, he would post some sentimental copywriting and emo selfies, and the content of the copywriting struck the hearts of young people.
This middle-aged man from Hebei has the thoughts of the post-00s and the appearance of the post-70s, the content is very real, and the shooting does not use too many skills, it is the real life of shooting, but he has become a middle-aged male god in the minds of netizens overnight.
The explosion of "Wenshen" is no accident, this is actually a signal released by the platform. At each stage, the platform needs to create gods to set a benchmark for users and create dreams to guide the direction of the wind. But what does the explosion of God mean to us?
In fact, this represents a shift in the direction of Douyin's content. In the past, Douyin was flooded with all kinds of commercial content, and users have started to get bored. And ordinary people like Wenshen have resonated with countless netizens by sharing their daily lives, and they have become popular overnight.
Wen Shen earned 8.4 million yuan in one night in the live broadcast on Douyin, this number is simply amazing! He only needs to sit and shake his body twice, and 6,000 carnivals will be given to him, a carnival is about 3,000 yuan, and he can get about 1,400 yuan after tax, and the income from this night can almost buy a Rolls-Royce! Although some people say that this is money laundering, no matter what, Wen Shen did earn money overnight that ordinary people can't earn in a lifetime.
This also gives us a revelation: on Douyin, authentic and interesting content is the most attractive. You don't need too much packaging and embellishment, as long as you show your true self, it is possible to attract a large number of fans.
You see, this year, everyone is engaged in bringing goods, and the entire Douyin is live broadcasting, short video, and graphic and text, which is too commercialized.
That user is not a fool, everyone will abandon this platform when they are tired of watching it. So if you want to retain users, you have to have a lot of emotionally resonant content. You see, the platform is now pushing "Wen Shen", which is actually every ordinary person, and their short videos are nothing more than their own daily life, the expression of their hearts or wild or melancholy.
There is no exquisite packaging like Internet celebrities, and the carefully prepared shapes are simple photos and videos, but they have resonated with countless netizens, and they have become popular overnight.
So, will the next "Wenshen" be you? Let's record a good life together, maybe the next hot spot is you! If you think this article is not bad, just like it and pay attention to it! More exciting follow-up is waiting for you.