On December 24, South Korean media reported that Jennie, a member of the girl group Blackpink, created her personal brand ODDATELIER, and Jennie took a bold step into the entrepreneurial field by creating her own brand and started the second act of her career.
Currently, the discussion about Jennie's latest venture dominates the Korean online community. While Jennie has not confirmed the news, according to multiple media reports, Jennie launched her personal brand ODDATELIER in November last year, and the brand's website is currently closed due to a surge in traffic, which has attracted a lot of attention.
Jennie's new avatar and brand introduction were released on the ODDATELIER website. In the black-and-white photo, Jennie sits in a chair and looks at the camera. Jennie's unique arrogant expression and chic look attract attention. The site also listed Jennie's dog as its artist, and thanks to multiple trademark rights registered under the company's name and logo, netizens started talking about Jennie's entrepreneurial experience.
In addition to Blackpink's group activities, Jennie plans to participate in a variety of solo events. The website says that OA, which stands for ODDATELIER, is a space that aims to create something new, to capture people's attention in a way that is different from what is usual or expected, and is a brand founded by artist Jennie in November 2023.
In this regard, netizens also left messages saying, "The group contract is still in YG, this may be a personal appointment, and then Jennie opened a personal label, looking forward to the career-oriented queen Jennie becoming the president", "In this way, she really did not renew her personal contract with YG", "Whether it is an idol or a fashion career, you can always trust Jennie!" and so on.
Jennie's start-up coincided with her signing with her agency YG. Previously, on December 6, YG Entertainment officially announced that it had signed an exclusive contract for the group's activities based on deep trust after serious discussions with Blackpink. Blackpink plans to repay the love of fans around the world by releasing a new album with the full support of YG and holding a large-scale world tour, which is commensurate with its global status.
However, with Jennie establishing her own label, it is also likely that Jisoo, Rosé, and Lisa will do group activities at YG Entertainment, but through their own labels.
In addition, to celebrate Christmas, Jennie released the cover video of "Snow" through her official YouTube channel (Jennierubyjane) at midnight on the 24th, which received 1,452,483 views in 8 hours and reached the top of the top music charts, which has 10.1 million subscribers.
Jennie will star in tvN's new variety show "Apartment 404" with comedian Yoo Jae-seok, actor Cha Tae-hyun, actor Oh Na-ra, comedian Yang Se-chan and actor Lee Jung-ha, which will premiere in the first half of next year. Jennie released her first solo song "SOLO" in November 2018 and last October, with the special single "You & Me", she has been called one of the hottest celebrities in the fashion industry, including as a model for the luxury brand Chanel. What do you think of Blackpink Jennie's establishment of her personal brand, and the closure of her official website due to a surge in traffic, opening the second act of her career?