The traditional Chinese snack sugar gourd has won the title of "the most popular new takeaway product".
This year, the popularity of Chinese food in South Korea continues to heat up. In addition to the all-time beloved Malatang, the popular menu of the rookie of the year recently announced by the Korean food delivery platform shows that the traditional Chinese snack sugar gourd has won the title of "the most popular new takeaway product".
△ CCTV Finance "World Finance" column video
Recently, the weather in South Korea has been relatively cold, and delicious appetizing and warm-up Chinese spicy foods such as Malatang and Malatang have become the first choice for many people. In fact, since four or five years ago, China's spicy food has become popular in South Korea, and now it has gained a firm foothold in the Korean catering and food industry, becoming a cornucopia in the eyes of merchants, and new products are constantly being launched. There are a variety of spicy foods that are convenient and fast-food, such as boxed spicy tang, spicy noodle soup and even spicy popcorn. A newly launched Malatang flavor for convenience fans sold more than 1 million units within just three weeks of its launch, far exceeding the company's expectations, once again confirming the popularity of spicy food in South Korea.
This year, Korean consumers have also coined a new synthetic term: spicy gourd, which depicts the popular way of eating "spicy tang first, then sugar gourd". Many people say that like spicy dishes, sugar gourd is a delicacy that they want to eat again after eating, and when they are hungry at home, they will choose to order sugar gourd takeout.
According to the statistics of major food delivery platforms in South Korea, sugar gourd topped the list of popular rookie menus this year, and from January to November, the number of takeaway orders for sugar gourd on the platform surged more than 140 times compared to the same period last year. The second dish is spicy-style tteokbokki, a dish that blends Chinese kudzu and spicy sauce into traditional Korean tteokbokki, with orders more than 110 times year-on-year in the first 11 months of this year.
According to the analysis, the diversity of Chinese cuisine attracts young Koreans who are constantly seeking novelty. At the same time, the rise of short video platforms has also provided a wider channel for the dissemination of food. Recently, Korean netizens have begun to pay attention to video tutorials of Chinese delicacies such as home-cooked fish-flavored eggplant and dessert Yangzhi nectar, and try to experience the taste of China by cooking themselves.
According to a report from South Korea's agriculture department, fruit desserts such as sugar gourd have become the core keywords in the field of fruit consumption this year, and with the spread of Chinese cuisine, South Korea's fruit and vegetable consumption patterns have become more abundant. Many Korean netizens are also very curious, after Malatang, Malatang and sugar gourd, what will be the next trend-setting Chinese food?
(Source: CCTV Finance)
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