laitimes

Good copywriting, such as a new life

author:Words and snow

Hello everyone.

我‬前一段时间看到一篇微博,很有意思。

A blogger compared the different feelings of foreigners and himself about everyday words in Chinese, and thus lamented the aesthetic wear and tear of everyday words:

Good copywriting, such as a new life

Convert to Simplified:

"A foreigner who studied Chinese a long time ago said that he thought that "water is open" is a very elegant saying, boiling water churning, like flowers blooming.

For native Chinese speakers like me, "water is open" is just a daily saying, and it is difficult to refine the poetry after being used thousands of times.

Therefore, the thought of words themselves will wear out, and if you use them too much, you will become a dead thing like a needle and thread. It's like heavy snow, and the abundance has fallen once, and it is exhausted.

"I know that the snow is heavy at night, and I hear the sound of breaking bamboo. Bai Juyi used these two sentences to describe a snowfall in the night of the Tang Dynasty thousands of years ago.

And sometimes I hear the crunch of words in the sentences, which is also a kind of bamboo folding sound, which is the moment when the words are at their richest. ”

The blogger's casual sentence of "the water is boiling" can also extend the beauty of the picture of "flowers in full bloom", and it immediately becomes very moving.

And this kind of sudden discovery of the most common words around me is also quite aura of shining moments, I believe that people who like copywriting have had.

Just like the concept of "the strangeness of language" said by netizens, if the daily language is too familiar, it will make people feel a sense of pause, and it will be pondered, deconstructed or extended to understand it from a certain distance, which will make the copywriting feel like it has been reborn.

Good copywriting, such as a new life

It is also a very spiritual process of understanding and communication between us and the written word.

At the same time, the blogger's feelings also resonated with many people, and netizens shared their own fragmented inspiration interpretations in the comment area.

我‬看着看着觉得颇有意味,就像捡拾一颗颗珍珠似的想串出来跟大家一起分享——

01.

辽宁号

Good copywriting, such as a new life

Japanese netizens commented on the name of the "Liaoning" ship, and felt that it was of great significance and fierce, which may be interpreted as the meaning of tranquility in the vast land......

@小耿旧金山号炸了

Suining, it is said that a general passed by this place in ancient times during a war, and felt that his heart was quiet and peaceful, so he named this place Suining.

@妖噗噗

Ningbo is also very beautiful, which is very in line with the most primitive pursuit of calm and calm as a coastal city, and the feeling of fishing peacefully can only be done without panic.

@-Lu Yao to the North-

The meaning of the word Liaoning is: heaven and earth. The meaning of the word Benxi is: Ben is the root of all things, and the stream is the source of the four seas.

I suddenly felt that Zhumadian was actually quite tasteful.

There is a street in Luoyang called Le Ma Tingfeng Street, which is also very good.

There are many beautiful place names in China:

Jiuquan, Wuwei, Dingxi, Dunhuang, Huairou, Changping, Chongwen, Xuanwu, Heze, Lianyungang, Yunmeng, Longyou, Lanling, Ningxia, Zhangye, Linquan, Zhenhai......

(Is there a beautiful place name in your hometown?You can share it in the comment area)

02.

peanut

Good copywriting, such as a new life

In daily life, peanuts feel that they are just an ordinary food, and the sense of countryside is very heavy, and there is no sense of elegance.

Until I saw a popular science, peanuts do not grow directly in the soil like potatoes, but after flowering, the flowers hang to the ground, and the fruit is born in the soil, so it is also called "falling peanuts", so the word peanut is really cute and elegant.

@镜凝墨

Peanuts also have high nutritional value, and are also called "longevity fruits", which are very beautiful.

03.

Eat the light of day, eat the dusk

Good copywriting, such as a new life

Dialects are sometimes beautiful, and I often feel the beauty of my hometown's dialect:

I call eating breakfast "eating the light of the day" and dinner "eating dusk", and when I am shocked, I say "the sky is dividing", and I like this natural and beautiful dialect very much.

@恋夏e族哇哈哈0911

The Hakka dialect of "eating day" and "eating night" every time I hear it is wonderful, and I can say that eating lunch and dinner is so poetic.

@Tercesis

The vernacular on our side is "food dynasty", "food Yan", and "food night"

@一勺汐弦一勺糖

There are similar ones on our side, where breakfast, lunch and dinner are "Shifu", "Shiday", and "Shiduki".

@蒜球不吃蒜

I heard that Hokkien is called the day during the day, the dark twilight at night, and the evening and evening.

我‬这边晚上叫“晚黑”,平常叫着挺土,现在细嚼可不是天黑了嘛~

04.

Drop stars, night intervals

Good copywriting, such as a new life

Henan calls the light rain "Dixing", which feels very good. And yesterday, it's called "Night Interval".

@牙牙起飞了

我‬想起下雪之前会下细碎的沙沙的冰,被叫做“盐粒子”。 It is as vivid as the feeling of "the dripping star of the dripping star".

05.

chat

Good copywriting, such as a new life

I once pondered the word "chat", and it was quite romantic for two people to sit together and talk about "heaven".

@高等数学册子半价

Think about it, the conversation starts with the weather.

It is said that Chongqing is called "Swinging Dragon Gate Array", which sounds very lively.

06.

Cloaks, snacks, and whisked

Good copywriting, such as a new life

"Passing the time" is like "passing" fragrant cream.

@捞点星星拌饭吃

Invisible time suddenly visualized, inexplicably synesthesia, dreamy.

The "cape" is also romantic.

It's a bit of a feeling of walking in the wind, and the verb-like interpretation of nouns is similar to wearing stars and moons......

Similar Copywriting: Photography, Walking...... It's fun and atmospheric.

07.

Stories, advertisements

Good copywriting, such as a new life

I suddenly understood that the word "story" refers to things that have passed away, and that "advertisement" is an abbreviation for advertising, and suddenly I felt that the charm of language was too great, but I didn't realize it before.

@小羽姐姐吖_

The Forbidden City, the palace in the past, covered up how much magnificence and majesty, and now it is lonely and lonely, so beautiful.

@快吃再不吃就没了

08.

Flower support

Good copywriting, such as a new life

The flowers in Chongqing dialect are umbrellas, and I think it's so romantic and beautiful.

@fynando

Hokkien is Yusan, a bit homophonic but it feels very appropriate.

@斋藤热可可

In the vernacular, holding an umbrella is "holding a cover".

09.

Seeking, quoting

Good copywriting, such as a new life

My hometown is in the Guanzhong area, and there are still many traces of ancient languages left in the dialect, which is quite beautiful.

For example, "finding" is said to be "seeking", "who are you looking for" is "who are you looking for", "leading" is said to be "leading", "leading xx to where to go" and so on

@lllllllllllllllllkkkkkyyyyyyyy

10.

Crushed woman

Good copywriting, such as a new life

It's amazing, the family is from Gansu, the dialect says so, broken (I don't know which word) means small, broken woman: half a big little girl, broken mother (little aunt), broken da (little uncle).

@荀言白

It really has a very small feeling.

11.

Borrow the sun, borrow the light

Good copywriting, such as a new life

Chaozhou people basking in the sun is called "borrowing the sun", and borrowing some sunshine from the sun is really interesting.

@僵尸不咬人

Similarly in life, "asking others to make way" is called "borrowing light".

12.

Xueqing

Good copywriting, such as a new life

The color in the dialect is also the name of the ancient times, for example, purple is "snow blue", after knowing that these two words are suddenly realized, these two words are too beautiful.

@今天巴泽特落地了

像青花瓷的“青花”,也很好听。

13.

Peony flower water

Good copywriting, such as a new life

The reason why boiling water is called boiling water seems to be because the lid of the pot will be opened by water vapor when the water is sealed, and boiled water is called "white" because it cools down.

@裘安_

An article is called "Peony Flower Water", which is the name of boiled water.

As well as egg blossom (eggs bloom in water), water splash (water blooms), ears (does it also feel like one by one?......

14.

Flooding the streets, showering, and whitewashing

Good copywriting, such as a new life

There are many interesting words in Cantonese, for example, when it rains heavily, we say "flooded street", and when taking a bath, we say "shower" and "wash white", which is very graphic.

@- Have a meeting in the afternoon

Hahahaha, some netizens said that "pulling stinky stink" has the same effect.

15.

Hang

Good copywriting, such as a new life

There was a netizen who only spoke Mandarin before that she liked the Cantonese word "hanging" very much, and she said that she felt that hanging on each other like a small hook meant missing each other, which was very cute and vivid.

@ggSELFss

The dialect of the city where I last worked, "I miss you very much" is "I owe you a lot", and I have always felt quite romantic.

@文结彩

I heard that the Sichuan dialect says that "not eating enough" is "eating too little". Probably just dissatisfied, always lacking something, lack in the heart is missing, lack in the stomach is hunger.

16.

sentiment

Good copywriting, such as a new life

I also thought that the word "emotion" was very beautiful, and complex emotions could be compared to silk threads in the eyes of the ancestors, and it was really worthy of the farming people who invented the silkworm.

@阿柒个柒

There are inextricable tastes that can't be sorted out.

17.

Ringing Buddha

Good copywriting, such as a new life

The thunder here is called "Ringing Buddha", and when we first realized it, we thought it was amazing.

@artemisiaargyii

The sound of the Buddha sounds very mysterious and shocking.

18.

Passed away, Guanyin

Good copywriting, such as a new life

Words to describe the death of a person are also very interesting, they have come to the world once and are gone.

@嫁给花轮不就行啦

(A similar description includes "turning over")

In the latest episode of the fourth season of "If National Treasures Could Talk", I first realized the meaning of the name "Kannon".

I used to think it was no different from ordinary names, so I didn't think about it at all.

Now that I think about it, "Guanyin" and "Guanyin" originally had the meaning of quietly observing the sound of prayer of the world, and there is a sense of historical heaviness.

@阿尔橙_

19.

Eat life

Good copywriting, such as a new life

In the hometown dialect, "eat life" means "to be beaten", and I have always felt that it is a very strong and philosophical word. @青鸾 Wujing thinks that making a living is called begging for a living and supporting a family, and in the final analysis, it is all about stuttering.

20.

Chenguang, falling rain

Good copywriting, such as a new life

When the hometown says "when" will say "what Chenguang". "Rain" is "rain".

@刘豆豆爱草莓

"Getting off work" means "getting off work", and "getting off" means "getting off the bus".

There are places where the wind blows, and it is also called "turning the wind". (It does feel like it's flipping)

21.

driver

Good copywriting, such as a new life

This word is also very interesting and interesting, and the division originally meant to be in charge.

@_月升_

We drink water for the cow here, which is called "drink (yìn) cow", and when we learn the four tones of this word in Chinese class, it suddenly linked.

And also called "cutting watermelon" "killing watermelon". (Similar "killing time" and "grinding time" are also very vivid)

22.

Fresh and flavorful

Good copywriting, such as a new life

In the Wuxi dialect, the egg roll is called "roll fresh", which is really vivid and elegant to think about.

@吴聊年年穷穷穷

When I was a child, I lived in Kaiping for a few years, and I was very impressed by the fact that people called salt Shangwei.

@鱼儿戏_

23.

Hot head, moonshine

Good copywriting, such as a new life

People who speak the vernacular here in Guangdong and western Guangdong will say hot head, which is to describe the heat of the sun, and in summer, when the sun is very big and hot, they will say "today's hot head is so spicy".

@祈願愛意與妳

My mother said in dialect that the sun was too soft for the quilt to dry, which was very interesting.

@你是我的一大捆执念

(Is there also a saying that the sun is so spicy)

In some places, the moon is called "Moon Niang".

我‬小时候大人会叫月亮“月姥/老娘(音译)”,有点慈爱的感觉。

24.

Xiaowei

Good copywriting, such as a new life

I love my name very much, my name is "Xiaowei", in the public's impression this is the name of the soil in the 90s, but in my heart this name is a rose with dew in the morning, and it is very beautiful to chew

@我的卢西安Lulu

这是我‬听过最美的解释了,好清雅,建议文案都这么卷起来!

25.

Yanlai

Good copywriting, such as a new life

We have a mushroom here, and I heard my mother say that it is called "Oroi mushroom", which is the name of the dialect, until one day I happened to know that this mushroom is called "Yanlai mushroom".

Legend has it that the "seed" of the wild goose mushroom is the bloody tears shed by the wild goose in flight, and every time the sound of the wild goose passes, the white and red wild goose mushroom will grow next to the trees and mountain streams.

@杨妙丽YangoStayAlive

As soon as I say this, the artistic conception comes.

让我‬想起了“潇湘竹”的典故。

Legend has it that more than 4,000 years ago, Yao's two daughters, Empress E and Nuying, married Yu Shun together, and the husband and wife fell in love after marriage.

Once Emperor Shun went to inspect in the south, the two concubines couldn't catch up, rushed to Junshan, suddenly heard that Emperor Shun died in Cangwu (now south of Ningyuan County, Hunan), the two concubines were grief-stricken, climbed the bamboo and cried bitterly, tears sprinkled mangosteen, and then became a spotted bamboo, that is, Xiangfei bamboo (also known as Xiaoxiang bamboo).

26.

Wood bud wind, wood pulp, poured spring cold

Good copywriting, such as a new life

Cold wind in late winter and early spring – "wood bud wind"

A kind of small green fruit full of trees in early spring, slightly sour and astringent, can be soaked in wine - "wood pulp"

Early spring is warm and cold - "cold spring"

@rottedsoul

The copywriting of many solar terms is also very beautiful, like the interpretation of "Xiaoman" in the first half of the year.

27.

Pellet cut

Good copywriting, such as a new life

There is a word in the hometown dialect called grain cutting, which describes an unpleasant, uncomfortable and slightly stinging external feeling, such as the feeling of dust from rice husks sticking to the skin when rolling rice.

But it is also an adjective of a character's personality, an inner feeling, describing some mothers-in-law, mothers-in-law, and unhappy people. I think it's a very subtle synaesthesia.

@季青色

我‬这边说一个人不利索,会说这人“这么肉”、“肉劲大”,就让人联想到切肉就比切菜费劲的感觉。

28.

crisis

Good copywriting, such as a new life

The word "crisis" also has a dialectical beauty in a thousand moments.

@_春山好_

Danger and opportunity coexist, not a completely negative state, but also the possibility of survival and reversal of headwinds.

29.

Odds and ends

Good copywriting, such as a new life

Once, when I was making fried chicken by myself in a rental house, I suddenly understood the trivialities when I peeled garlic.

It is often said that husbands and wives often quarrel over trivial things, such as chicken feathers sometimes do not fade cleanly, and will leave a short hair root on the chicken skin; when the garlic is peeled, there is occasionally such a thin layer that is stuck on the garlic and cannot be peeled off, this kind of trivial thing Cooking people may understand, but eating people will dislike it, and suddenly understand the subtlety of this idiom.

@Q bouncing swimming rings

30.

Sand

Good copywriting, such as a new life

The spring in the north is windy and sandy, and every time my mother says that the wind is like sesame salt, she thinks the language is common, but I am surprised that this statement is so vivid~

@无非233

我‬在家经常也会有同感,妈妈说“没有耐心”叫做“没有耐磨性子”。 It can be seen that Reiki comes from life.

31.

economize

Good copywriting, such as a new life

"Economy" means moderation and restraint.

"Saving" is the ancient harness, the reins or strips used by the horse through it, so as to play a connecting role, so that the reins and the strip are connected as a whole, to achieve the purpose of controlling the horse.

@Chou-Bin

In addition to this, the heart, the mind, the train, the faucet...... It's all very graphic.

There are also corresponding temperamental characteristics—for example, the heart seems to be able to blossom and bear fruit, the mind can roam, and the line of thought is extended......

盘了一圈,我‬觉得文字真的很美。

Of course, there are many more similar moments of inspiration.

To borrow a netizen's comment:

Borges said that the meaning of words in the dictionary is the least important, the atmosphere of the word, its implicit meaning, and then the rhythm of the word, the tone in which they are spoken, is the inscrutable, mysterious element.

Good copywriting, such as a new life

A word can also become a story, deriving different artistic conceptions and expanding colorful pictures.

A lot of copywriting that comes out of your mouth has become a kind of inertia symbol that everyone doesn't think much about, and our cognition and understanding are like black under the lamp.

This feeling of discovering the everyday, as Jia Zhangke said, I really gained my hometown because I left it.

When you suddenly break it up one day, or distance it, re-understand it from a relatively unfamiliar perspective, try to feel its origin and origin, disassemble the artistic conception, and extend the picture, you can also be enlightened, such as a new life.

This is the charm of words, and it is also a precious moment for every copywriter.

Finally, do you have any other interesting and chewy copy over there?

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What are some of the most beautiful place names in your hometown?

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