On the afternoon of December 22, a unique salon sharing meeting was successfully held in Bao'an Happy Harbor. This event is one of the series of self-media publicity activities in Bao'an District, guided by the Propaganda Department of Bao'an District Party Committee, hosted by Bao'an District Financial Media Center and Shenzhen Western New Media, and undertaken by NetEase Shenzhen. The salon sharing session brought together experts, scholars and industry elites from Shenzhen universities, media, non-governmental organizations, self-media platforms and other fields. Everyone gathered in Bao'an to look forward to the new opportunities, new visions and new future of Bao'an under the background of the deep integration and development of the Greater Bay Area, and to discuss the new path of high-quality development of Bao'an financial media.
Experts and scholars have made a big argument
Talk about the high-quality development of Bao'an
In the afternoon of the same day, experts and scholars took the "Light of the Bay Area" Ferris wheel near the sea, in the car, everyone communicated with each other, talked freely, overlooked the beautiful scenery of the Bay Area from a height of 128 meters, and felt the charm and development vitality of Bao'an.
In recent years, Bao'an has prospered to the bay and ushered in the best opportunity for rapid development. Under the opportunity, more than 5 million Baoan people insisted on reorganizing and starting again with the motivation of "rebuilding a new Bao'an", further promoted reform, opening up and innovation, and continued to stimulate the driving force and vitality of high-quality development.
As Shenzhen's economic region and industrial region, Bao'an is one of the top 100 industrial areas, top 100 investment competitiveness areas, and top 100 innovation areas in China. Recently, the list of "Influential People of the Year" in 2023 was announced, and Bao'an was on the list and was awarded the only "Urban District of the Year" at the district and county level in the country.
Everyone said that the development of Bao'an in recent years can be seen and touched, the image of the city has been renewed, the city's taste has been continuously sublimated, and the honor of "urban area of the year" was awarded to Bao'an, which is a high recognition of Bao'an's demonstration and leading role, which can be said to be well deserved.
In Bao'an Binhai Cultural Park, the guests immersed themselves in the charm of Binhai Bao'an, talked about Bao'an's urban planning, history, humanities, and industrial development, and better understood the new exploration, new results, and new experiences of Bao'an's high-quality development.
High-quality publicity with integrated media
Help to "rebuild a new Baoan".
Bao'an contains its treasures, which are thriving under the nourishment of the long river of time, and are born with great potential and infinite possibilities given by the times. The "Show Bao'an Sell Bao'an" salon sharing meeting is intended to show the unique charm of Bao'an, promote the high-quality development of the economy and society through the unique perspectives, professional insights and thinking collisions of experts, scholars and industry elites, and gather strength for "rebuilding a new Bao'an".
Connection and integration is the new role given to Bao'an by the Bay Area era, and it is also the sacred mission given to Bao'an by the all-media era. The reporter learned that in recent years, Bao'an Financial Media has taken platform construction as the core, focused on policies, technology, talents and other resources, and built a "three integration" model with "integration platform, integration of content, and harmonious feelings" as the main content. The first is to make efforts to rebuild user connections, turn the static energy of the media matrix into the kinetic energy of modern communication, create an independent and controllable platform, and strengthen the vertical series and horizontal linkage, create opportunities for discussion and learning such as this salon, and promote the interactive sharing Xi of resources and technologies; The recently held "Shennan Avenue West-Chaobao'an" short video creative festival has attracted more than 250 million people to watch and like it on the whole network, and the number of likes has exceeded 1 million, focusing on the image of Bao'an of "youth, vitality and fashion";
In the activity, experts and scholars praised the "three integration" model of Bao'an financial media, and hoped that Bao'an financial media would focus on its main responsibilities and main business, continue to tell the story of Bao'an, spread the good voice of Bao'an, and comprehensively publicize and report the blueprint, path and latest achievements of Bao'an's construction and development, and contribute to the power of financial media to "recreate a new Bao'an".
All-round and multi-angle sharing
Looking forward to the future of new Baoan
In the salon sharing session, Zhang Zhenpeng, professor and doctoral supervisor of the Cultural Industry Research Institute of Shenzhen University, Deng Kangyan, former editor-in-chief of Phoenix Weekly and documentary producer, Chen Xi, deputy to the Shenzhen Municipal People's Congress and chief host of Radio and Television Group, Hu Baoxiang, president of China City News Network Media Alliance, Jiang Wei, vice principal of the first experimental school of Xin'an Middle School Group and well-known UP master of Station B, Tong Yanlong, instructor of Calligraphy, Painting and Photography Training Center for Faculty and Staff of Bao'an District Education Trade Union, and founder of GBA Photographers Alliance, etc. Representatives of industry elites shared their themes in their respective fields.
Professor Zhang Zhenpeng focused on a series of major development strategies proposed by Bao'an in recent years, and interpreted Bao'an's future-oriented development advantages from the perspective of cultural industry building and cultural IP building. He believes that regional cultural IP should have four characteristics: representativeness, uniqueness, interactivity, and extensibility. "City design" is derived from the concept of "human design". Cities have similar characteristics to people, and have an external image and spiritual temperament that can be shaped, cultivated, recognized and accepted by the public. The conscious creation of the external image and spiritual temperament of the city is called "city design". The construction of "urban design" can be systematically laid out from the four aspects of "sincerity, heart, reality and intention", and the improvement of the overall environment, the creation of space carriers, the upgrading of industrial structure and the optimization of communication strategies.
Deng Kangyan shared from the perspective of cultural inheritance and development. He borrowed the "black and white" world of traditional Chinese culture Go to metaphorize Bao'an. Bao'an was established as a county in the sixth year of Xianhe in the Eastern Jin Dynasty (331), with a history of 1690 years and is known as the root of Shenzhen-Hong Kong culture. With the rapid development of Bao'an, in the past two years, more and more excellent traditional culture has gone from Bao'an to the world. The black-and-white interaction of Go reflects the movement and changes of all things in the universe, and also corresponds to the spirit of Bao'an, a modern urban area that is constantly opening up, constantly innovating, and actively embracing the world. High-quality and efficient dissemination and promotion of Bao'an traditional culture, to create a new fulcrum for cultural exchanges and integration between China and foreign countries in the Guangdong-Hong Kong-Macao Greater Bay Area, to help Shenzhen build an important window to showcase the modern civilization of the Chinese nation, and to accelerate the construction of an economic center city and a modern international metropolis with more global influence.
From the perspective of improving the publicity effect, Mr. Chen Xi explained how to use the power of the media to make greater contributions to the development of Bao'an District. She believes that it is necessary to adhere to the people-centered all-media mass line, promote the structural reform of the supply side of content production, pay more attention to the construction of online content, always maintain content concentration, focus on content quality, expand the production capacity of high-quality content, innovate the form of content expression, and improve the effect of content dissemination;
Mr. Hu Baoxiang focused on how to create the IP of "Shennan Avenue West" and looked for a new publicity growth point in Bao'an. He believes that it is possible to focus on Bao'an to create IP-based communication products, story-based communication products, and integrated communication platforms. Do not use even force, focus on key goals and key inputs, do not dig wells when thirsty, and take the initiative to plan key plans. Organize outstanding cultural and tourism IP enterprises to walk in the cities of the Guangdong-Hong Kong-Macao Greater Bay Area, plan and carry out the publicity and promotion of Bao'an's cultural and tourism industry, invite Internet celebrities in the cultural and tourism industry to enter Bao'an, spread the elements of "Shennan Avenue West", and spread the beauty of Bao'an, give full play to the role of platforms such as Bao'an Cultural and Creative Industry Association, stimulate the vitality of cultural and tourism enterprises, strengthen the exchange and play of Hong Kong and Macao youth, and further enhance the charm of Bao'an cultural tourism IP.
Vice Principal Jiang Wei shared with everyone the mental journey of becoming an UP master from the principal, and told about his three-dimensional and vivid education and teaching life from the perspectives of "school managers" and "front-line teachers". She believes that the creation of a high-quality account requires clear goals, discovery time, innovative content, quality assurance and active interaction. She said that high-quality content can produce a siphon effect of talents to a certain extent, and attract more talents to come to Bao'an for innovation and entrepreneurship by creating high-quality content to promote Bao'an, and contribute wisdom and strength to the high-quality development of Bao'an.
Teacher Tong Yanlong used a set of photos to show the rapid changes in Bao'an in the past 40 years. The impetus for the creation of this group of images came from a gift dedicated to the 40th anniversary of the founding of the city of Shenzhen, explaining the difficulty of the creative process and the impact of the work after its release. At the same time, Mr. Tong also shared the original beautiful pictures and videos of Qianhai and Bao'an in recent years, as well as the significance of shooting and continuing to record the changes in the city.
Southern + reporter Cui Jie
【Author】 Cui Jie
[Source] Southern Press Media Group Southern + client