Chao News Client Editor Dong Jie
[Editor's note] Chao News "Reading" column, inviting experts and scholars, party and government cadres, entrepreneurs and other people from all walks of life to comment on news reports, although only a few hundred words, but these unique short comments, can better help us understand or look at the news from a different angle. We collect these scattered pearls and string them together into a chain for more people to read. Everyone is also welcome to participate in the "read end" discussion.
The guest of this issue is Zhou Guohui, vice chairman of the 12th Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference.
In Si'an Village, Changxing, Huzhou, villagers danced the local intangible cultural heritage "Water Double Dragon" on a bamboo raft. Photo by Xu Xu
"Give every river and every mountain a warm name", the vision in Haizi's poem is becoming a reality in the vast countryside.
Qingyang, Xiashan, Yangfeng, Yingchuan, Shangsi'an, Xiaozai, Min Ziqian whipped the reed float and returned to the ...... These poetic and historical village names carry the collective memory of the villagers, and also connect the past and future of the village.
This year, the Ministry of Civil Affairs issued the "Notice on Carrying out the "Famous Rural Action" to Help Rural Revitalization, and at present, the famous rural action is being carried out across the country. What kind of stories and histories are hidden in rural place names, and why does rural revitalization attach so much importance to place names?
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The sound of the tide丨Famous action in the countryside, how is the countryside "famous"?
Zhou Guohui, Vice Chairman of the 12th Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference:
The Ministry of Civil Affairs launched a well-known rural action, which is a very meaningful activity to promote rural revitalization and enhance rural culture. Being famous is the basic requirement of social civilization. Feng Jicai said in "The Meaning of Place Names": "Place names are a carrier of regional culture, a symbol of a specific culture, and a title that affects local feelings. "A good place name not only lets people know where it is, has a clear sense of space, but also reflects the characteristics of the natural geographical environment, and can also reflect the origin of the place name. This is something that attracts people's attention and curiosity, and stimulates people's minds and emotions. When I go to the countryside, I always ask the locals about the origin and story of the name of the village. Some villages look quite ordinary, but when they listen to the people in the village, the villages in front of them immediately become vivid and vivid, and nostalgia suddenly arises; some villages are built decently, but when it comes to the origin of the village name, they don't know what to ask or do, which makes people feel bored.
For rural revitalization, hardware is of course very important, and software is also indispensable. Geographical names are the most basic, simplest, and cheapest software, but they have great and even infinite cultural tension. All localities should pay more attention to the famous rural actions.
First of all, it is necessary to protect, interpret and make good use of the existing place names, and through visiting the elders and compiling and interpreting the village history, we should deeply understand and interpret the village names, place names, road names and house names, and tell the story of place names. You can't just hang it up.
Secondly, it is necessary to choose a new village name. Due to new construction or demolition and expansion, it is necessary to take new place names, village names, and road names. This is a very cultural decision-making behavior. It is necessary to pool wisdom, scientifically demonstrate, and make determinations according to law, so as to prevent simplification and arbitrariness. Some decisions are casual and have no cultural connotation, and then their names have changed day by day. As everyone knows, the social cost of changing the name of a place is very high, even higher than the hardware.
Third, we must use the name of the village well. It is necessary to dig deep into the connotation and form a unique logo, culture and spirit. It can be designed into a delicate, beautiful and recognizable Logo, and can derive many unique cultural tourism products and creative products. Famous actions in the countryside can promote the development of creative agriculture.
Village name resources are a unique cultural resource, which should be practiced and cherished.
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