Friends, the 2024 New List Conference with the theme of "Content Good Business" will meet you on January 23-24 at Hyatt Wangjing, Beijing.
The following are the latest spoilers for the conference agenda and the guest single poster, so please check it out!
This is the 9th New List Conference, and we will continue to invite the industry's most representative creative celebrities, star institutions, brand traders and other cutting-edge players to discuss the opportunities, changes and pitfalls of the industry this year.
Guest posters (in no particular order)
For a detailed introduction to the lineup of the first batch of guests, please see: "2024 New List Conference Tickets on Sale| Talking about the content business behind the live broadcast of the AIGC brand of short dramas going overseas》
Looking back at the year 2023 that is coming to an end, there is no shortage of new things in the content industry.
In January, on the first day of construction, the Douyin App was launched on Douyin Supermarket, which was regarded by the industry as a surprise attack by Douyin to Tmall Supermarket. Related reading: "GMV sprint to 10 billion in the first year of launch, can Douyin Supermarket harden Ali and JD.com?";
In February, Dong Jie's unexpected exit from the circle became the "first spark of Liaoyuan" of Xiaohongshu's live broadcast e-commerce. Related reading: "Who will be the next "Dong Jie" in Xiaohongshu";
In March, ChatGPT4.0 was launched, setting off a storm in the AIGC industry. Related reading: "Where is the gap between the measured Wenxin Yiyan and GPT-4?";
In April, Zibo barbecue became a popular fried chicken on the Internet, and the check-in video posted by the fake blogger "Mrs. B" became a hit on the whole network. Related reading: "Dominating the hot search for more than 1 month, why can Zibo barbecue frequently score points?";
In May, the whole network was brainwashed by the demonic BGM of "digging and digging in a small garden", and tens of millions of netizens "went to kindergarten" in the live broadcast room. Related reading: "3 million fans in 5 days, the whole network is "digging and digging", and the live broadcast room is crowded";
In June, the Tianya community launched the "7 days and 7 nights to restart Tianya" live broadcast on Douyin, with a fundraising goal of 3 million, but the result did not go as smoothly as expected. Related reading: ""Restart Tianya" and restart, the first generation of Internet people were broadcast live to teach a lesson| Dialogue with Song Zheng, former editor-in-chief of Tianya";
In July, Dongfang Selection launched an independent live broadcast of the App for the first time, and whether Dongfang Selection should fly solo as an independent App and whether it can withstand the ban of Douyin has become a hot topic in the industry. Related reading: "Oriental Selection, Ambition is not on Douyin";
In August, "Escape from the British Museum" became a phenomenal short drama, and netizens commented "Oh my God, the self-media are filming this kind of theme, and domestic entertainment is still struggling with a bowl of white porridge". Related reading: "5.55 million fans in 7 days, a video gets 7.94 million likes<逃出大英博物馆>, why?";
In September, the Huaxizi incident was frequently searched, and old domestic products such as Bee Flower and Yu Meijing ushered in a splash of wealth, and consumers brought out a new top stream in the live broadcast room. Related reading: "A live broadcast brought more than 25 million yuan, increased fans by 850,000, and the bee flowers ushered in a splash of wealth";
In October, the pre-sale of Double 11 was opened, and the low price became the focus of the whole network. Related reading: "Directly hit the start of Double 11: The platform is low-price scuffle, Li Jiaqi was "torn" on the hot search";
In November, vertical screen paid micro-short dramas became a new outlet to be chased, but from "recharge 10 million in 7 days online" to multi-platform supervision, the short dramas in the hurricane were pressed the pause button. Related reading: "After absorbing 20 million in 24 hours after being launched, it was taken off the shelves, and the short drama in the hurricane was pressed the pause button?";
In December, Dongfang Selection fell into a "small composition" turmoil, and at the same time, the Douyin live broadcast room of Gaotu Jiapin ushered in "pouring wealth and wealth". Related reading: "The Good Guy Dong Yuhui Saved Oriental Selection".
As an annual content industry event, the New List Conference is also affectionately known as the "Oscar of the New Media Industry" and the "Annual Face-to-Face Conference of New Media Professionals" by content friends, witnessing and participating in the changes of the content industry along the way.
Today, we've compiled some of the best phrases from each of the new list conferences, some of which have evolved over time to become old-fashioned templates, while others are still valid today.
I hope these words that travel through time can take you back to the journey of the content industry over the years.
(It should be noted that the title information of the guests below is based on the current year, and some information will change subsequently)
2014 New List Conference - New Media, New Pattern, New Model
In 2014, also known as the first year of 4G commercialization, the mobile Internet officially came to the forefront, which not only subverted the lifestyle of the desktop Internet era, but also created a number of new information dissemination models and business models, the new media industry is one of them.
The 2014 New Media Ranking Summit Forum (the predecessor of the New List Conference) invited more than 100 guests from authoritative experts from domestic universities, editors-in-chief of mainstream media, and well-known new media institutions to attend the conference with the theme of "New Media, New Pattern, New Model". At the same time, the official website of Xinbang newrank.cn officially launched, accompanying the growth and development of the new media industry all the way.
What is new media is that it can directly disseminate content to users without going through a third party. ——Zhang Yiming, founder & CEO of Toutiao
2016 New List Conference - Spring of Content Entrepreneurs
"Content entrepreneurship" is the key word of the 2016 New List Conference.
With the transformation of a group of traditional media people such as Wu Xiaobo and Qin Shuo, the rise of new media has accelerated, and the "Luo Ji Thinking" founded by Luo Zhenyu has announced a valuation of 1.32 billion, which is a stimulant for new media.
The mobile Internet has changed the traditional way of content production in a devastating way, and technological development has not only lowered the threshold for content entrepreneurship, but also allowed high-quality content and content producers to shine.
1 million fans, 10 million revenue, 10 million venture capital, one after another 10 million made entrepreneurs re-understand the value of content in 2016.
Growth is an uphill battle, and entrepreneurs must be fast enough. ——Xu Danei, founder & CEO of Xinbang
The greatest joy of content entrepreneurship is that you can write every day, and the fear is that you have to write every day. ——Wu Xiaobo, founder of Wu Xiaobo Channel
The most important meaning of content production is to allow freedom of expression. The future of content production may be disintermediation and decentralization, and then there will be a lot of connections around, and amateurs may be more professional. ——Qin Shuo, founder of Qin Shuo's circle of friends
I have an important piece of advice for you, don't advertise to make money. We must rely on the first to sell goods and sell knowledge directly. Knowledge is an important entry point for transactions, and directly providing content services is to sell all knowledge as goods. ——Luo Zhenyu, founder of Luo Ji Thinking
Wu Xiaobo, Luo Zhenyu and Qin Shuo at the 2016 New List Conference
We need to abandon the so-called "elitist" mentality, which is a fetter on the Internet, and we should embrace the sense of participation and the fans. ——Zeng Hang, CEO of Lightspeed Time
2017 New List Conference - When the wind of content iteration is rising
When the wind rises, some people think it's a spring breeze, while others think it's a cold wind.
In the face of the ever-changing entrepreneurial environment, the 2017 New List Conference proposed "content iteration", focusing on the survival rules and ecological models of new media transformation, transformation and monetization.
This year, new terms such as traffic value, advertising revenue, content e-commerce, and IP have stood on the stage of content, and commercialization has become the core driving force for the transformation of content entrepreneurship.
If there is no customer to pay, we will not do it, or we will delay it. Each product line finds partners in the market to make money with us. ——Li Ming, CEO of Ergen Group
In 2016, the biggest winner in the field of Toutiao's content was short video, which is difficult to describe, more like lightning and torrent. ——Zhao Tian, senior vice president of Toutiao
In 2016, the national KOL, in the second half of the year, the short video tornado, the market seems to be moody. Entrepreneurs and investors are not neurotic, there is a strong logic in this, called attention. ——Zhang Jinyuan, CEO of the same uncle
A community is similar to a religion in that it should have a leader, its own doctrine and values, and its own rudder. Is a lot of people a community? Not necessarily. ——Li Xiaoyi, the founder of a woman with a scented soul
2018 New List Conference - The Evolution of Content Entrepreneurship
From the spring of entrepreneurs to the iterative entrepreneurial environment, the content field is always evolving, so the 2018 New List Conference shouted the slogan of "Evolution of Content Entrepreneurship".
This is the evolution of self-media. The number of fans of "Ten O'clock Reading" has risen by 10 million, and the income of paid courses in October of that year has exceeded 10 million. The tide has receded, the naked swimmers have left, and the serious ones have explored a new way.
This is the evolution of user consumption Xi. According to QuestMobile's fall report, the number of users in the short video industry doubled in 2017. The edge of Douyin and Kuaishou has begun to take shape, and "Office Ono" and "Li Ziqi" have attracted millions of fans.
This is the evolution of content platforms. Platform subsidies are no longer simply about throwing money, giving and sharing, but focusing on improving the upstream and downstream of the industry and forming a unique content ecology of the platform.
What is the purpose of paying? I want you to pay attention to him. ——Huang Zhizhong, co-founder of Miguo Culture
Teachers produce knowledge, and we are like takeaway brothers, running in small steps, smiling and grinning to package knowledge into products, and deliver it to users as hot as possible. ——Get the co-founder and CEO of App and Luoji Thinking
We don't care about anxiety, we don't need to look back, we need to get into the state of mind of a superuser. ——Wu Sheng, founder of Scene Lab
The user buys the product, and that's just the beginning. In the next six months or a year, how users use this product and how to provide services on this platform is more important. ——Lin Shao, founder and CEO of Ten Point Reading
2019 New List Conference - Positive Energy, New Journey
2019 is a year full of unknowns and challenges in the content industry, and the New List Conference and colleagues blew the industry clarion call of "positive energy, new journey".
In that year, the official account was repeatedly revised, the rise of Douyin and Kuaishou accelerated, and the changes of the platform and the migration of public attention to video-based content were new challenges for creators.
Many companies have also begun to build their own traffic pools, leveraging media channels such as live e-commerce and short videos to convey their brands and reach users.
Anything that is unknown means anything is possible.
Short videos, live broadcasts, IP, and traffic contain unlimited business opportunities in the content industry. For the content industry, it is the change itself that does not change. The new list has also started a "new journey", comprehensively moving from a content entrepreneurship service platform to a content industry service platform.
The vertical screen is not only a revolution in lens language, but also a new marketing tool. ——Xu Danei, founder & CEO of Xinbang
Live streaming is relatively simple and crude, and it can solve the needs of each consumer and each time period. Mutual trust between merchants and anchors = maximization of output, after-sales is the key to establishing a closed loop of trust between the three parties, and the effective reconstruction of people, goods and yards makes Taobao Live burst out with amazing power. ——Taobao Live TOP1 anchor agency, Qianxun CEO Ollie
Instead of letting 100,000 people say yes, let 100 people scream. In other words, you have to make one screaming user after another before those screaming users will be willing to help you bring other customers. ——Fan Deng, founder of Fan Deng
The enterprise service account is a super app. With three modules: basic functions (business, customer service, welfare design, mini programs), fan growth (fancy coupons, regular stimulation), and content creativity (content style, direction), it will not be too bad. ——Yang Fei, co-founder and CMO of Luckin Coffee
2020 New List Conference - Technology Empowerment, Content Breaking Boundaries
The 2020 New List Conference focuses on "Technology Empowerment, Content Breaking Boundaries", and witnesses this communication revolution with everyone.
This year, short videos have become a must-talk topic for almost every creator, and the daily active users of Douyin Kuaishou combined at that time exceeded 520 million, which is equivalent to nearly one-third of the people in China watching short videos every day. The live broadcast track adjacent to short videos also holds high the banner of e-commerce. In the past year's Double 11, the daily turnover of Taobao's live broadcast room approached 20 billion, which can be called crazy.
The change is not only the new participants, but also the gold diggers who stand tall in the wave of content, who are either good at official accounts and texts, or have finely operated communities or brands, or have long-term exploration in the field of content payment...... Their successful experience and the risk of stepping on the pit are worth learning from and thinking about.
The reason why the tide of content entrepreneurship is competing is not only due to the gift of science and technology to catch up with the good times, but also to break the boundaries with the help of different forms of expression such as graphics and texts, short videos, and live broadcasts.
When all the judging criteria are condensed in one person, it is actually the biggest risk, and the content of this company cannot be diversified. - Uncle Kai, founder of "Uncle Kai's Storytelling App".
Private domain traffic is a private traffic and relationship traffic. In the relationship traffic, if you continue to extend it further, it is intimate traffic, girlfriend traffic, buddy traffic, and incremental traffic. ——Feng Ping, author of "Private Domain Traffic".
In fact, there are many paths to short videos, and the way to choose without worry is to be a human IP first. ——Lei Binyi, founder & CEO of Wuwu Media
I think there is a very simple criterion for judging whether an industry is a sunset industry, and you have to see whether the practitioners in the industry have a strong sense of urgency, competition and anxiety. ——Liu Chong, Director of GQ New Media and Chief Operating Officer of CNT Community
I think no matter what kind of medium, the most attractive thing about self-media is the person behind it, it attracts like-minded people, if you don't export it, you will lose the competitiveness of your content itself. - Rebecca's World Founder Rebecca
2021 New List Conference - Friends of Content
Every creator is actually a "friend of content", which is also the theme of the 2021 New List Conference.
For friends who love the content industry, it is possible to find the right track, grasp the opportunity, and use the right method. This year, content practitioners relied more on online, thus avoiding all kinds of offline obstacles, embracing changes while finding the customs clearance code for migration between platforms and media.
In that year, Xinbang successively launched a series of data platforms such as "New Dou", "New Kuai", "New Station" and "New Vision", providing more than 1 million content creators with a comprehensive range of products and services from influencer marketing, live e-commerce, copyright distribution to course training, community activities, and user growth. The new list is the friend of all content people.
When a content creator decides to go through the cycle, how to create content is no longer the most important thing. The most important thing is to be able to withstand the temptation, grasp the appearance of living and eating, and keep the personality. ——"Cavity Guide" author Mr. Hua
For a creator, it is very important to absorb nutrients and learn to control the desire to make money. - Travel blogger Kiki Fang
To put it bluntly, we must let the people who eat melons passively but happily accept the output of knowledge. ——Jiang Yuening, Partner and CMO of Shizhi Media
We recognize bloggers and what they want to do, but we don't dictate where bloggers go. ——Kan Kan, founder of Xingxingge
2023 New List Conference - Discover Content Traffic Assets
With the comprehensive coverage of the digital era, the new list conference proposed "content traffic assets", which can also be understood as digital content assets.
To put it simply, all the information that an enterprise operates on the Internet, including text, pictures, videos, data, etc., can become digital content assets, which are massive and scattered. However, not only content can become an asset, only content that can be continuously reused, reduce marketing costs, and improve communication efficiency is qualified to be called an asset.
Based on the increasingly close connection between content and assets, the 2023 New List Conference will focus on keywords such as content industry trends, content marketing, and private domain traffic.
Today is an era where everything can be chatted, and all content will be reconstructed by AI. ——Fu Sheng, Chairman and CEO of Cheetah Mobile and Chairman of Orion Star
If you want to be a long-term content company, the most important thing is to know what the core is that you can accumulate over and over again. ——Zhang Wei, founder of Xinshixiang
As long as any content is continuously updated for three months to six months, it will definitely be obsolete. In addition to the continuous growth of the soul of the team, we also need to lead the team, business judgment, and communication skills, including the cultivation of their own aura when participating in the event. - Well-known horoscope blogger Tao Baibai Sensei
Study less about other people's lives, learn less about the big guys, study less about success, and study more about failure. Success is a very random event. You must know that anxiety does not create value, and having hobbies that you can invest time in is the most important thing. ——A well-known self-media person, a half-Buddha immortal
I think the most important thing for a video with ads to become a hit is trust. - Video blogger G Seng Dong
After reviewing the previous golden sentences, let's draw our attention back to the upcoming 2024 New List Conference.
At present, the registration for the conference has been officially opened, if you want to know more about the conference and how to register, please click "Read the original article" at the end of the article, and look forward to seeing you!
At the same time, since its inception, the Xinbang Conference has become an annual event with more than one million exposures on the whole network, more than 3,000 participants in a single session, and hundreds of participating institutions, which is inseparable from the strong support of all participating peers and partners.
At the 2024 New List Conference, we will continue to show the greatest sincerity and sincerely welcome well-known corporate brands, content platforms, content tools and services, MCN institutions and KOLs to participate in the grand event and carry out business cooperation in sponsorship, implantation, communication and other aspects. Media colleagues are also welcome to join this industry summit and join hands in media communication cooperation.
Media Cooperation: 18801029433 (Ms. Hou)
Business Cooperation: 17857335817 (Ms. Zhu)
(Mobile phone with WeChat) look forward to seeing you on the spot!