A man, unremarkable, was kicked out of his house.
I was disgusted by my wife, scolded by my family, hit by a car when I went out, and almost died...
As a result, when he woke up the next day, he turned out to be the heir of a certain boss, worth more than a billion...
A woman accidentally got pregnant, but as soon as she entered the door, her husband was getting involved with the mistress...
That little three turned out to be his own sister...
These two sisters, both female overlords, tore each other apart and threatened to make each other's stocks plummet...
This kind of embarrassing little short drama is even out of the circle, and there are already foreigners performing it.
"The Double-Sided Life of a Billionaire Husband", the heroine can be called the American version of Yiping, who was abandoned by her father since she was a child, and now she has to borrow money from her stepmother in order to replace her mother's kidney...
Isn't this the scene in "Deep Love and Rain" where Yiping was scolded by Aunt Xue when she went home?
True · Culture exported...
Don't underestimate these embarrassing dramas.
In 2023, the market size of China's online micro-short dramas will be 37.39 billion yuan, which is a rare lucrative project in the film and television industry.
"Oops! The Queen Mother Comes to Work" was launched 24 hours after the user recharge exceeded 12 million yuan;
"After the flash marriage, Mr. Fu's vest can't be hidden" exceeded 20 million yuan in 24 hours.
The popular micro-short drama "Wushuang", which cost only 500,000 yuan, was recharged more than 100 million yuan in 8 days after it was launched.
"Shoot in 7 days, recharge over 100 million in 8 days, and achieve financial freedom"
The last one that can be compared is still northern Myanmar.
Source: @Sina Finance
But at the same time, in February this year, more than 25,300 vulgar micro-short dramas were taken off the shelves.
On the 15th of last month, the State Administration of Radio, Film and Television once again launched a special rectification work on online micro-short dramas.
The world of skits that we may not know has been turned upside down.
What is a skit?
An episode is no more than 2 minutes, and it is easy to shoot 80 to 100 episodes.
It is often adapted from online texts, with the themes of counterattack, revenge, rebirth, and hegemony.
How to make money?
It will generally make you watch 10-20 episodes for free, and then see the reversal of the scratching of your ears and cheeks, and make you pay.
An episode is usually a few cents, but a drama to watch it basically costs a staggering hundreds of dollars.
As the saying goes: I hesitated about the membership app for 20 yuan a month, and I charged a short video for a few cents to fly, and finally realized that it was over 100.
Of course, the top one is the white prostitution party.
In order to promote the short drama, different episodes and plots will be released on different accounts.
Someone is like this, getting together and watching the whole show.
High, really high...
So who, exactly, is watching these skits?
According to the survey, most of the audiences of short videos live in third- and fourth-tier cities, and are mainly middle-aged people with low educational qualifications.
It could be a security guard, it could be a delivery person, it could be a housekeeping aunt, it could be a stay-at-home mom.
They are busy with work, do not have so much time, and are mainly manual work, and need strong conflicts to meet their spiritual needs...
As the short dramas become more and more exquisite, many young people in their twenties have also begun to brush up...
After all, instead of putting up with the smelly and long ugly male puppets, it is better to watch the skit above, and you can even watch it when you go to the toilet to fish...
Until the variety show "Flowers and Boys", Qin Hailu was revealed to love to read Mr. Ba's novels.
Laughing to death, dreaming back to "Wife's Romantic Trip", Qin Hailu was even sleeping listening to the shameful release of "Good Morning to the Ninth Master": "Crazy Wife Attacked":
Sitting on hundreds of millions of assets, handsome and evil, and handsome face, it appeared in front of her eyes...
Help, Qin Hailu read the death of the boss's novel, like me who knocked CP!
What's more embarrassing than a romance novel out there?
That is, at the same time that my mother released romance novels, my father released officialdom novels, and they were Qin Se and Ming...
It also reminds me of a friend many years ago, a famous Chinese teacher, who even achieved the position of principal.
Back then, it was popular to travel through novels, and this famous teacher just "wore it around"...
Good guy, the character has collapsed!
To this day, I still remember the surprise and laughter of a few of our friends when they learned about it...
So who is filming these "unpopular" short dramas?
Yokoten group performance.
The so-called "horizontal store becomes vertical store", these can only play a male and female N-number actor in a horizontal screen TV series, and in a vertical screen drama, you can even pick a role.
can play a sober female overlord in the world, or you can play a female chivalrous guest who kills several people with one knife.
Vertical screen dramas allow the "feet and neck" actors to have something to eat.
But they shoot the vertical screen and call it to the sea.
Because it's completely different from shooting a landscape screen...
Short drama "Wushuang"
Vertical screen drama, full of exaggeration and horse grabbing.
A group of people bow their heads and kneel down at you, you have to convince yourself that I am the god of war, I am the dragon king...
What a shame!
The biographies of the characters in serious dramas have tens of thousands of words.
But don't talk about the supporting roles in the short plays, the protagonists are only described in a few words: boss, sweet, cute, and lively.
The second female is even a vague description: it looks bad.
It's too abstract.
And the plot is illogical, and some actors complained: Just shoot the scene for 7 days, and use it for 4 and a half days to shoot the bed scene...
This... Is it appropriate?
What's even worse is that when a movie is looking for actors during the preparation period, it will be clearly stated that there should be no vertical screen actors.
Acting like this, you may lose the opportunity to cross the screen from now on.
Some people are reluctant to shoot vertical screens.
But most people are willing.
Because most of the people who come to Hengdian to perform as a group performer are such a group of people.
Someone resigned from a factory in Guangdong and joined the group performance army in Hengdian.
Why do you want to come to Hengdian?
Because instead of doing repetitive work in the factory, it is better to come out and be freer, and the salary is not much anyway.
And the threshold for being a group performance is very low.
When you enter the factory, you only need to pay 10 yuan in the so-called "actors' union", provide a rental certificate and ID card, and you can get an actor certificate.
Everything is clearly priced, acting in costume dramas, shaving sideburns, 10 yuan, shaved head, 40 yuan.
The salary for 10 hours of group performance filming is 120 yuan, and 10 yuan is added for more than one hour.
Wages are paid half a month, and they are never in arrears.
If the filming exceeds 7 o'clock in the evening, you will have to pay 5 yuan.
Internet companies have a 35-year-old red line, but in Hengdian, they don't look at age.
Even if it is "lying flat", there is money.
For example, if you lie down and play a dead body, if you smear plasma on your face, you can increase the price by 20 yuan.
You can even pick up rice.
went to the building where the crew lived, looking for their unfinished meals, in Hengdian, this kind of behavior is not strange, and the insider calls it "sweeping the building".
Maybe for actors, Hengdian is related to dreams, but for most inconspicuous group performances, Hengdian is related to food and clothing.
The cost of living in Hengdian is also very low.
Since many group performances come and go and are not fixed, there are many second-hand stores in Hengdian.
10 yuan can buy a bag, and 200 yuan is enough to buy a whole house.
As a fourth- or fifth-tier city, consumption is not high.
So that there are a lot of them, similar to the three and the great gods, the great gods of Hengdian.
If it's a roll, it's okay.
When there is no drama, I go to deliver takeaways, do decoration, distribute flyers, and set up stalls.
Some people give up their dream of filming and are despised, but they see the just need for photos, after all, there must be photos on the actor card of each group performance.
So he opened a photo studio, made a lot of money, bought a house, and became the first "boss" in everyone's mouth...
Someone played Zeng Guofan, who was still wearing a costume, and watched his stall being occupied, and didn't hurry over until he finished filming, and was laughed at by his companion and said, "Zeng Guofan, set up a stall"...
All kinds of people, all kinds of ways to live in Hengdian.
It's not so much for a dream, it's more about the form of work they are most familiar with – odd jobs.
Sometimes doing it, acting has become a side hustle.
Until the appearance of the skit gave them more options again.
Why did skits rise?
After the epidemic, the entire film industry came to a standstill, and when the epidemic ended, it could not recover.
The production cycle and return cycle of movies and TV series are too long, at least half a year.
But the short drama is very fast, it can be filmed in 7 days a week, and it takes no more than 20 days to go online after the post-editing.
Image source up: Bad review
As soon as it is on the platform, all short dramas will be released to increase exposure, which is also a market test.
If 10,000 yuan goes in, and only 2,000 yuan is recharged in the end, and the ROL (return on investment) is 0.2, such a project, you don't need to shoot the next episode, you will be cut off immediately, and you will shoot another one directly...
The market feedback has become clearly visible, and the loss loss is in time, and there is no situation where the previous movie was made without a return to bankruptcy.
And because of the lens and lighting, there is no need to pay much attention to the post-production, and it can even be handed over to AI for post-production, which greatly reduces labor costs.
Someone smiled wryly: I didn't expect the industrialization of Chinese films to be the first to be completed in the field of short dramas.
Short drama "After the flash marriage, Mr. Fu's vest can't be hidden"
And we're really fed up with these stinking and long TV series, movies.
I remember that there was a hit drama "The Twelve Hours of Chang'an" by Yi Yang Qianxi back then, which was originally 25 episodes, but it was delayed to 48 episodes.
Professor Mao Jian's spicy comment: I thought I was going to watch the finale, but I didn't expect to wake up the next day, and the 25 episodes that I said were good suddenly became 48 episodes, which is outrageous!
How a good drama is dragged down, "The Twelve Hours of Chang'an" is definitely a case, hour after hour, dragging life into nothingness.
We're really fed up with the useless plots, the repeated memories and killings, and the characters who don't want to die...
I'm also fed up with the platform buying dramas according to the number of episodes, the longer the shooting, the more advertisements the more money, I don't care about the audience's life or death, I have to watch advertisements when I open a member...
The small skit has no of these at all, and I hate to say a word of nonsense and shoot one more scene, because it means that there is more cost...
They pick and search, and they can't give you all the cool points.
As one of the screenwriters of a short skit put it:
Fighting is not interesting enough, it is better to play the junior with the original match.
This paragraph is inexplicably a little lily
Female classmates are not strong enough to send messages to boys to invite them to appointments, so they replace female classmates with goddesses, and send messages to send seductive photos.
The general reason why you can't go to the appointment is not enough, and you should turn the obstacle to the appointment into giving up the opportunity for promotion.
Why does it seem that so much people like such a plot of catching horses, and they are still young people?
There is a saying that it is called cultural physical strength.
It refers to the energy that is spent on a daily basis for cultural activities.
I usually just want to go home and lie down and brush my phone after work, I just want to watch sweet dramas and cool dramas that don't use my brain, I only want to watch cut cuts when I watch variety shows, and I only want to watch the complaints of station b when I watch dramas...
It's all too common to work hard enough, to drain your brain enough, and to have no extra physical strength to do any input that requires your brain...
The young man who was exhausted of his "cultural physical strength" in "Bouquet of Love".
And in these short dramas, the male frequency counterattacks with dicks, and the boss turns over...
That's because the vast majority of men, although they are male, do not get "male rights".
But under the influence of a patriarchal society, he thinks he has the right...
Why does the female frequency always tear the junior, counterattack the big heroine, and the boss falls in love with me...
That's because there are too few happy women...
As for domestic local dramas, why can they get out of the circle and go to foreign countries, it can only be said that human nature is the world, those hatreds that we faintly attack, those animal nature that trample people under their feet, linger...
In order to express power, the slaps in the skit are all wholesale...
The key is that these dramas seem to make a lot of money, what cost 500,000 "Wushuang", the recharge reached 100 million...
But in fact, it cost 80 million just to put it on...
That said, are these dramas really good, no, it's not good enough, but you can see...
once again confirms that sentence, this world is a grass platform team...
The domestic hot word of the year announced the day before yesterday, I am not convinced without the grass platform team, and it has to be the fourth verb grass, the grass platform team...
The emergence of short dramas has almost broken all the laws of film and television that we know, and we believe that only the good ones can get out of the circle.
For example, this year's "The Long Season", "Oppenheimer", "Barbie"...
The Long Season poster
Another example is the masterpiece "Breaking Bad" in my heart, with as many as 26 story lines, and the character White in it is even considered to be a multi-faceted character in the sixteenth dimension...
Only such a drama is worthy of being a TV series, and it is worthy of filming so many seasons and so many episodes...
But now, no matter whether it's good or not, let's use the traffic to get out of the circle first, and then occupy the public's field of vision first...
Stills from "Breaking Bad".
All of this is increasingly torturing the real creator:
Why do you have to be in landscape mode, why do you have to go to the cinema, why do you have to be 2 hours, why do you have to be a movie?
There is a pessimistic saying that cinema is a niche art, and I don't know why it has become mass...
And maybe it will eventually return to the niche.
In the future, most people may need videos, but not movies...
Resources:
Sanlian Life Weekly: "Hengdian Becomes "Vertical Store": Actors who survive by micro-short dramas are most afraid of "explosive styles"