来源/YOUNG财经综合自新浪财经-睿见Economy
The "Sina Finance 2023 Annual Conference and the 16th Golden Kylin Forum" was held on December 21 at the NUO Hotel in Beijing, with the theme of "The Road to High-quality Development in a Changing World".
There is an old and a young Wang Xiaofei,
We must also do a good job in our careers in a down-to-earth manner
Talking about family inheritance, Wang Xiaofei said that she was born in 1981 and lived the same material civilization and even spiritual civilization as people in the 60s and 70s. "When we have memory, it was 85 or 86, when popsicles were still 5 cents a piece, and our family was still planning for family planning, and I was the only child."
"The '80s were an interesting decade. My mother and father are all workers, and they all started their businesses in the 90s, and I followed them to work and start a business in a restaurant, and I lived a hard life since I was a child, even if it is inherited, I can only inherit their spirit", Wang Xiaofei recalled, "I am alone at home, I have to take care of my mother's life, I also have to ask about my father's emotional problems, and now I have to take care of my children, and I have to fly on both sides."
"Family doesn't exist in my mind, I grew up alone, and maybe this topic is left to my son and my grandson," he says.
When it comes to the plan for the coming year, he said that we must be down-to-earth, do a good job in a down-to-earth manner, and increase the supply chain. "Next year, we will set up 10,000 supermarkets, because offline channels are also very important."
"In the end, we still have to rely on products and R&D to satisfy consumers, so we still have to do a good job in a down-to-earth way," he said.
Talking about children, Wang Xiaofei revealed that she flew from Taipei to Hangzhou only before yesterday.
"It's quite fast to get from Taipei to Hangzhou, closer than to Beijing."
Did the family give Ma Liuji advice?
Not at all, don't listen
Wang Xiaofei said that Ma Liuji is a company with a new starting point, and the team members are all together in their twenties when they were with their mother Zhang Lan when she founded the first store (South Beauty). "In 2020, exactly 20 years later, everyone came together to start this brand new company."
Wang Xiaofei stressed that Ma Liuji has completely cut off from the previous (South Beauty) in terms of business model, profit model and future development, "just like the economy is developing, everyone's living and consumption Xi are also changing, and then going back to the old road is to live in vain in the past 20 years."
He pointed out that Ma Liuji does not take opening a store as the main goal, and the offline store is more like a drainage port, "to make a good product, there are more than a billion consumers online, how many stores do you have to open to cover so many consumers and serve so many consumers?
As for whether the family has given advice in the development of the enterprise, Wang Xiaofei responded, "Not at all, don't listen, it will disrupt your way of thinking after listening." I was at home with my mother, and I didn't talk about work at all."
In 2014, I sold stocks to buy a house,
At that time, it was soaring every day, and it felt like cutting meat
Talking about stocks, Wang Xiaofei also revealed his story of buying stocks, saying that he had only sold stocks twice.
The first time was in 2014, "At that time, I saw that it was rising sharply every day, and at that time, if you sold stocks, although you made a lot of money, but the next day it rose and stopped, as if you were cutting meat and selling." But I couldn't help it at the time, because I just had my first child, and my family needed to upgrade my home, and I wanted to buy a house, but I couldn't live there, so I gritted my teeth and cleared the stock, and the profit was not bad, and then I bought the house, and I sold the stock to buy a house."
"At that time, my company was in the LG Building, and I was strolling along Chang'an Avenue, and I listened to the aunt who was cleaning next to me chatting with the old man, saying that your stock has risen again today? Have you bought it? How much have you bought? I wondered if this was coming to an end, because everyone was rushing into it, all of them were going to buy stocks, who was doing a physical business? I worked so hard every day to run the company, it was not as much as everyone who earned more from the stocks in a few days, that was the first time I cleared my position, and I also made some profits."
The second time I sold stocks, I had to thank Ma Liuji for starting a business.
Wang Xiaofei said that in 2020, because he needed funds to open a store because he started a business, a friend from a bank called and said that he still had an account with him. "I found out that I had a stock in my account that I bought in 2009 and sold it in 2020, and this stock also experienced a lot of ups and downs, and in the end, 'because of the belief in long-term investorism', that stock made a very good profit, but it was definitely not on my ability."
"In 2020, all the positions will be cleared, coupled with the support of capital, and today's Ma Liuji will be opened", Wang Xiaofei said, I sold stocks twice, the first time was to buy a house, and the second time was to start a business.
Talking about Dong Yuhui's turmoil:
The results are very satisfying, and he is a very good professional manager
The turmoil between Dongfang Selection and Dong Yuhui has become a hot topic among the guests. When asked if he was Dong Yuhui, would he choose to work in tears or rise up, Wang Xiaofei said frankly, "I didn't understand the reason for this matter from beginning to end, but when I saw the final result, I think it was very satisfying."
Wang Xiaofei said that the division of labor in the enterprise should be very clear, and some people are suitable to be presidents, but he may not be a good CEO. Some people are a good CEO, but they are not necessarily good chairmen. You can't deny the contribution of the whole team because of a momentary success, and you may not be able to build a very good company by relying on one person.
"At this stage, Mr. Dong is very humanistic, when he talks about goods, he can enrich my knowledge, and he stays in his live broadcast room for a long time, and some people (the anchor's live broadcast room) stay for a few seconds, more than ten seconds and then pass, because (they) are pure goods", Wang Xiaofei said.
Wang Xiaofei believes that Dong Yuhui is a very self-judgmental and very good professional manager, "He has been live broadcasting for two years and is a literati, and his work experience or business ability may not be able to support the creation of a new and larger platform."
"Just like our previous presidents, our CEO can go out and open a few stores, no problem, and form their own financial freedom, but why do we gather together to do this thing to form Ma Liuji, because in the end, the empowerment that the platform and team can bring you is often something that cannot be completed by one person, so this is a very good result," Wang Xiaofei said.
Zhang Lan's cognition of new business models,
The ability to judge the platform brings the company a very large sales channel
Wang Xiaofei introduced in his speech that he left the company in 2013 and left the entire catering track. It wasn't until December 2020 that a brand-new company was founded, "This brand-new company doesn't have any shares from the previous elders or family members, and it doesn't have a penny of equity, it's a company with a new starting point." He said.
Wang Xiaofei emphasized that the biggest wealth left by these previous work experiences is the team, which was brought out by his mother in the past, these people were together with his mother when he founded the first store in 2000, and after 20 years, everyone gathered together to start a new company.
Wang Xiaofei emphasized that the new company has completely cut off from the previous in terms of business model, profit model, and future development. Going back to the old way is that the past 20 years have been in vain, not with the main goal of opening a store, the offline store is just a port for drainage, and the ultimate goal is to make a good product.
In addition, Wang Xiaofei also emphasized that she did not follow the experience or advice of her family or elders, "Not at all, don't listen, it will disrupt your way of thinking after listening." I don't talk anything about my mother working from home. He said.
Talking about the public thanks to Ms. Zhang Lan for her help a while ago, Wang Xiaofei said that because of her cognition of some new business models and the ability to judge the platform in advance, the company has a very large sales channel and has given us some inspiration.