#头条创作挑战赛#
This year, the iPhone 15 series sales are not good, even if Cook went to Chengdu overnight to promote, the sales of the iPhone 15 series are still not as expected, if it is not for the "suicidal" price cut, the result may be even worse. Of course, this is only a subjective reason, and the objective reason is that the domestic mobile phones represented by Xiaomi and Huawei have made consumers' emotional value high, and domestic mobile phones also have some strong attraction.
This year, I can clearly feel that domestic mobile phones have begun to change tracks, one is a large model, and the other is ecology. The benefits of large models are known to those who use them, which greatly improves the efficiency of our life and work. One is the ecology, obviously the iPhone has lagged behind in the locomotive ecology, Geely and Meizu cooperated, Huawei and Wenjie cooperated, even Tesla, which has been high, is going to make mobile phones, in fact, it is really not to change careers to sell mobile phones, just want to give full play to the advantages of locomotive interconnection, obviously Xiaomi is far ahead in this area.
According to authoritative data, in November, the number of new phone activations in China's mobile phone market increased by 12.7% year-on-year, Xiaomi returned to the first place among domestic brands, soared by 44.1% year-on-year, and Huawei's share rose to 14%. The 4K+ high-end market presents a three-strong pattern of "Apple, Huawei, and Xiaomi", accounting for nearly 9% of the share, opening a significant gap with other brands. Apple's first position was challenged, and under the squeeze of Xiaomi and Huawei, the market share of 4K+ fell by 21.2% year-on-year.
Here's a key point, I don't know if you have found it, Huawei and Xiaomi's year-on-year growth is almost equal to Apple's declining figures, which should be Huawei Mate 60 series and Xiaomi 14 series contributed to these two high-end hits, which are shaking the once solid high-end status of iPhone, if Huawei has goods, it will rise much more than this. Xiaomi is using its own five-year blood experience to prove that the right combination of product power and configuration is often better than simple stacking.
Xiaomi has been promoting the localization of mobile phones in recent years, and the localization rate of Xiaomi 14 has been greatly improved, although Qualcomm chips are still being used, but in addition to SOC, most of the core components have been replaced domestically. The screen of Xiaomi Mi 14 is Huaxing Optoelectronics, the fast charging is Nanxing Technology, the camera module is Shunyu Optics and O-film, the optics are still Dali Optics, the vibration motor is AAC Technology, the fingerprint is Huijing Technology, the glass cover is Lens Technology, the metal middle frame BYD, and the foundry is Lens Technology and ASRock Technology. The supply chain has basically returned to the mainland, and the system is also a self-developed surging OS, in fact, there is no need to keep staring at the processor, and some things cannot be realized in the short term.
This year's consumers are very models, support for domestic production has a high emotional value, the performance and appearance of domestic mobile phones have been greatly improved, although the mobile phone track iPhone still has certain advantages, but from the perspective of localization, iPhone lost a mess, less than 2% of the domestic production rate really chilled domestic consumers, and also wanted to move the production line to Vietnam, India.
The Xiaomi 14 series has overshadowed the iPhone 15 Pro in terms of sales. For the first time, the sales volume of the domestic machine was higher than that of the first day of the iPhone's first sale, and it also broke the platform's record for the first sale of a new single product in the past year. Xiaomi Group's share price also hit a one-year high. Over the years, we have continued to make efforts in "strengthening the core and replenishing the soul", and have made a lot of progress, before the Huawei Mate60 qi machine "strong core", and then there is Xiaomi surging OS "replenishing the soul", domestic technology companies work together to become bigger and stronger, praise!