In the recently updated global mobile game revenue list for November, miHoYo's Genshin Impact has swept away the decline since the second half of the year and has become the game with the fastest revenue growth. With a figure of $193 million, it surpassed PUBGM and ranked second in the global mobile game revenue list. And the reason why "Genshin Impact" can do this is also inseparable from the big update in November and the launch of the new character Funina.
However, not all players are satisfied with this update, because of the character of Funingna, many Korean players have been putting pressure on miHoYo in the past half month. In the past, whenever players were dissatisfied, they would usually protest by chartering trucks and parading through the streets with billboards. But this time, South Korean players crowdfunded an airship.......
In South Korea, because of the serious antagonism between men and women, it used to be caused by some trivial things. This incident was no exception, as it initially attracted attention due to the in-game illustration of Funina and Faruzanne, which was questioned by some players for insulting male gestures. The artist in charge of the follow-up illustration was also revealed to have made misogynistic remarks about female boxing, which attracted the bombardment of male players.
In addition, the character setting of Funingna has also caused controversy among players. One of Funina's natal constellations is called "Guanlu Lingyou", and some Korean players feel that the word "Youling" (which belonged to the lower ninth class in ancient times) is insulting, so they have a lot of complaints about miHoYo's planning.
Coupled with the fact that South Korean players were unable to speak during the 4.3 preview at the beginning of the month, they felt that they had been treated differently. A large number of Korean players gathered together and prepared to give miHoYo a "big gift". Finally, after half a month of planning, an upgraded version of the truck plan - the airship project was born.
During this period, the Korean player submitted an airship flight request to the relevant authorities, and all permissions have been obtained. The departure date is December 21, 2023 ~ December 24, 2023. The specific display locations are near Genshin Impact Cafe in Seoul and Cognosphere miHoYo Korea, and the event itself is still legal.
There are two main contents displayed by the airship:
(1) Repent and reform The company miHoYo does not communicate with users
(2) Don't ignore hate speech and take action to improve
And the airship was dispatched for four consecutive days, and the cost per day was 3.5 million won. The total cost of the four days came to 14 million won, and in order to be able to turn around, they also raised an additional 2 million won as a reserve. As a result, the cost of the event reached 16 million won. (about RMB 87,600)
I have to admit that the Korean players' activities this time are more generous than in the past, but it is still unknown what kind of effect they can achieve. For the next few days, the airship will float over Seoul, and it is unknown how miHoYo's Korean branch will respond.
So what do you think about this?