Exclusive article by China's well-off network
Text: "Xiaokang", reporter Yuan Shuai, reporter of China's well-off network, reported from Chengdu
Based on the "online + offline" integrated new retail model, Qingyang District is actively promoting the digital transformation of traditional retail enterprises, vigorously cultivating and attracting chain master enterprises in the field of digital consumption, and realizing the omni-channel development of online and offline resources.
Photo by Yuan Shuai
In today's rapid development of science and technology, digital intelligent technology has gradually been integrated into all aspects of economic and social development, profoundly promoting the transformation of production methods, lifestyles and social governance methods. Every scientific and technological revolution and industrial transformation will change the face and pattern of regional development.
Just like at present, Chengdu Qingyang, Sichuan Province has embarked on a high-quality development path of promoting industrial upgrading with enterprise intelligence, promoting economic development with digital technology, and forging a new engine for development with digital economy. A blueprint of "one axis, five multi-points" is gradually rolling out in Qingyang District with "multi-point support, promoting the development of key industrial clusters such as aviation, finance, cultural tourism, commerce and trade, and planning the centralized development of five areas, including digital intelligent manufacturing, information optoelectronics industry, digital headquarters, digital cultural and creative industries, and emerging finance, commerce and trade".
Digital store, Qingyang "blossoms"
From pre-made Sichuan dishes such as garlic and white meat, mapo tofu, to Sichuan-style products such as fish-flavored shredded pork seasoning, Boring vinegar, Pixian bean paste, etc., consumers from all over the country can taste the authentic taste of Tianfu.
As the core area of the "Sichuan Flavor Digital Source" project, the base relies on the two 100-billion-level characteristic industries of "catering + food" in Sichuan Province to establish a one-stop service system from brand planning to network-wide marketing, forming a large traffic trading platform that can transform resources, realize traffic and sell products. After just a few years of development, the base has settled in 13 enterprises, has more than 130 anchor accounts, and has served more than 2,360 enterprises.
This base is also one of the facets of Qingyang District to strengthen the integration of e-commerce entities and new retail layout, and actively cultivate and attract the main enterprises of the chain in the field of digital consumption. In recent years, Qingyang District has been committed to promoting the layout of high-traffic offline consumption spaces such as key shopping malls and characteristic blocks in the district, and vigorously developing the digital economy around new retail formats such as experience, brand story, pop-up and IP e-commerce.
At present, 11 commercial complexes and large shopping malls such as Qingyang Wanda have built online sales and big data analysis platforms, opening a new digital and intelligent service model of "physical business + Internet" and realizing "online and cloud". At the same time, Qingyang District is also actively guiding enterprises such as Maoye Renhe Spring Department Store Co., Ltd. and Chengdu Linyou Commercial Management Co., Ltd. to use digital means to expand sales, and promote the digital transformation of traditional business and trade enterprises to new consumption fields.
Among them, Renhe Spring and other enterprises operate through professional teams, relying on the volume of large shopping malls, and the sales of e-commerce platforms have been considerable. Physical retail such as JD Five-Star, Leading Sports, and Quanyou Furniture, and the construction of digital smart stores are also accelerating; Moreover, Qingyang District has also focused on leading the transformation and upgrading of home furnishing stores, creating a "Shell Home" digital retail project, opening up multiple links of marketing, decoration, quality control, and customer service, and demonstrating the digital transformation of the home furnishing industry.
The reporter of "Xiaokang" magazine and China Xiaokang Network learned from the Qingyang District Bureau of Commerce that the district is based on the "online + offline" integration of new retail model, and will introduce a number of new retail enterprises, promote the digital transformation of traditional retail enterprises, actively develop and layout offline new retail formats, and realize the omni-channel development of online and offline resources.
At the same time, Qingyang District will also focus on building new industrial clusters, focusing on the improvement of the city's intrinsic competitiveness and urban consumption vitality, focusing on sorting out the construction of the economic foundation of the local business platform and digital business application scenarios, planning to attract new consumption to lead demonstration projects, and promoting the upgrading and transformation of core business districts and characteristic commercial blocks.
Digital Yuan Helps "Digital China"
In addition to the digital transformation of the retail industry, Qingyang District has also attracted special attention in the promotion and application of digital currency.
The digital yuan is a booster for accelerating digital development and building a digital China. In recent years, Qingyang District has followed the general trend of development and formulated the "14th Five-Year Plan for the Development of the Digital Economy in Qingyang District, Chengdu", which focuses on the need to "establish a state-owned financial holding platform in conjunction with provinces and cities, reasonably introduce market-oriented capital and technical forces, continue to promote the construction of characteristic application scenarios of digital RMB, and expand the pilot work of digital RMB." Encourage financial institutions to rely on the strength of science and technology, combined with the actual situation of Qingyang, to carry out scenario innovation and application innovation, give full play to the leading role of the pilot project in the development of the digital financial industry, and promote relevant institutions and enterprises to provide technical and operational services around the digital RMB industry chain, and form an agglomeration effect. ”
Not only that, Qingyang District has also coordinated regional resources and forces, and included the work of digital RMB in the "Government Work Report" and "Qingyang District's Financial Industry Construction Circle and Strong Chain Development Plan". At the same time, it has successively released more than 40 "Digital RMB Scenario Opportunity Lists" to the public, negotiated with 11 banks one by one and reached a co-construction plan, cooperated with Southwestern University of Finance and Economics to build a digital financial ecology, and continued to make efforts in ecological co-construction.
Policy guidance and carrier construction are another projection of innovation in Qingyang District. In response to the "Digital China" strategy and the promotion of digital RMB with science and technology as the engine, the zone has landed the first financial education demonstration base in Sichuan Province in the same industry - Bank of China Financial Education Demonstration Base in accordance with national construction standards. It is understood that as the only digital RMB laboratory among the peer institutions in Chengdu, the base provides visitors with intelligent interactive service experience through 5G, AI, Internet of Things and other technologies. The exhibition area leads visitors into the development process of digital yuan through the layout, and displays different forms of digital currency hard wallets and digital currency merchant acceptance machines, including the Zodiac hard wallet that was first launched in the local industry, various special-shaped wallets created for the CIFTIS, the CIIE and the West China Expo, the ice core card and ice core bracelet that appeared in the Winter Olympics, and the smart electronic card with the function of old age card or student card, etc., presenting a variety of visual applications of digital yuan.
It is worth mentioning that in the interactive exhibition area of the base, visitors can not only experience the payment of digital yuan on site, but also participate in interactive games, so that they can intuitively feel the safety and speed of digital yuan, so that technology can truly reflect the daily life of residents.
"Since its operation in March, our base has held more than 60 activities such as customer visits, financial promotion, education and training, and salon activities. As an important venue for popularizing financial literacy, the venue has also received visits from teachers and students from many schools, and has become the 'first classroom' for new employees of BOC. We hope that through this public welfare open platform, we will work together to build it into the first 'Fintech Internet Celebrity Check-in Point' in the Sichuan industry, attract more friends to approach fintech, learn about financial knowledge, anti-fraud knowledge and financial products, and understand the new achievements of the bank's digital transformation, so that more people can benefit from it." Wang Jun, vice president of the Sichuan branch of the Bank of China, said.
"At present, the digital yuan is developing rapidly, and the pilot scope has been expanded to 26 regions in 17 provinces (municipalities), and the digital yuan has accelerated its integration into all fields of people's clothing, food, housing and transportation. At the same time, he also pointed out that in order to realize the large-scale popularization and even full application of digital yuan from pilot, it is necessary to introduce stronger support policies at the national level to solve the policies of wallet management, smart contracts, and data hierarchical development in the pilot process to support the promotion and popularization of digital yuan; In terms of technology, ensure that the system meets the requirements of high security, high availability, high scalability, high concurrency, and various business continuity. At the same time, adhere to market-oriented development, and encourage the government, operating institutions, industries, and enterprises to co-build, share and win-win results. It will further increase the popularization and education of digital RMB related knowledge, pass on the advantages of digital RMB to the public through various channels, and cultivate the cultivation of the masses' payment Xi through various incentive measures.
In fact, Wang's suggestion has received a strong response in Qingyang District. The "Qingyang District Financial Industry Construction Circle and Strong Chain Development Plan" clearly mentions: "Continue to promote the construction of characteristic application scenarios of digital yuan, and expand the pilot work of digital yuan." Encourage financial institutions to rely on the strength of science and technology, combined with the actual situation of Qingyang, to carry out scenario innovation and application innovation".
Today, in accordance with the requirements, Qingyang District has built 10 characteristic digital currency cultural tourism blocks such as "Six Streets and One Lane" in Shaocheng Community, with a merchant participation rate of more than 80%, covering 50,000 community residents. In addition, Qingyang District has also actively cultivated the demonstration block of Youpindao Double Support and Digital RMB Application Scenarios, and launched the "Rong Yao Qingyang" digital RMB Double Support Platform (WeChat Mini Program) to gather "Army Support Alliance Merchants" on the platform to explore more uses in scenarios such as military support and community life, so as to further enhance the stickiness of community residents and stimulate new vitality of community consumption. Up to now, the platform has gathered more than 70 merchants supporting the alliance.
In the next step, Qingyang District will continue to promote the application of e-RMB in innovative scenarios such as the Tongchuanghui Digital Currency Park, the e-RMB cultural tourism service platform, and the supervision of prepaid funds. At the same time, relying on the digital yuan, it actively lays out the development ecology of the digital financial industry, and jointly with Southwest University of Finance and Economics to initiate the establishment of the Digital Finance Industry Federation to create a strong environment for the use of digital currency.
Digital intelligence leverages enterprise upgrading
Nowadays, in Qingyang, application scenarios such as digital empowerment of the real economy and digital currency promotion abound, and in this process, the feelings and development paths of enterprises in the jurisdiction are more convincing.
The phrase "beating milk" evokes the memories of countless old Chengdu people, and in Sichuan Jule Food Co., Ltd., a veteran dairy company with a history of nearly 40 years, it is full of new vitality, and this is thanks to digital transformation.
According to reports, the company's latest factory production line relies on industrial Internet, 5G, industrial robots and other technologies, integrates advanced equipment MES system, LIMS system, and WMS system, realizing the full automation and transparency of the production process, and the whole process can be traced, fully demonstrating the advanced digital technology and green environmental protection operation concept. This automated aseptic production line can reach an annual output value of 6 tons of dairy products, and an annual output of 120,000 tons of dairy products after the completion of the second phase.
"In the context of rapid business growth, the original system cannot deeply support the refined operation of the business, and it is necessary to continue to increase the construction of the business application platform and upgrade the system to support the rapid growth of the business. In the past, Jule was mainly based on the distribution model, and in the future, Jule will strengthen direct interaction with consumers and enhance the value and service of the brand through the combination of big data and the advantages of enterprise products. Jule will also sort out the differences and needs of each business domain, optimize the system to improve the business plan, and build a stable business system for the enterprise. The relevant person in charge of Jule Group said.
If Jule Group is a beneficiary enterprise in the digital wave, then Sichuan Yili Digital City Technology Co., Ltd. (hereinafter referred to as "Yili Digital Technology") is the "trendsetter" in the digital wave. Founded in 2005, Yili Digital Technology relies on self-developed core technologies such as geographic information, digital twins, and big data to create visual, manageable, and controllable industry application scenarios and artificial intelligence services, and as an ecological partner of leading enterprises such as Alibaba, Tencent, SF, Didi, Geely, and CETC, it has participated in the creation of more than 800 smart projects in more than 10 industries such as government affairs, transportation, cultural tourism, military industry, communications, emergency response, and self-regulation.
The company, which grew up in Qingyang District, is solving practical problems through the magic of digital technology. "For the construction of new roads and bridges in remote areas, the original recorded data will inevitably be biased, which makes the early surveying and mapping project not only a large workload, but also a certain degree of difficulty. If the surveying and mapping is not accurate, there will be potential safety hazards in the later construction and after the completion of the project, and rework will cause huge losses. More than 90% of our employees are technicians in surveying, mapping and geographic information systems, who can use digital twin technology to build models based on aerial surveying and mapping data. This can not only reduce costs, but also shorten the construction period by 1 or 2 months, depending on the size of the project. The relevant person in charge of Yili Digital Technology introduced.
Today, as the first and only state-owned enterprise in Sichuan Province to be approved by the Shenzhen Data Exchange, Eli Digital can put its own data products on the shelves of the Shenzhen Data Exchange, effectively activate the data element market, create more economic and social benefits, and create a new engine for enterprise development. Moreover, as an enterprise that is engaged in carbon neutrality business itself, there are many of the first batch of carbon emission assessors in the country among its employees. In 2021, Elix Digital successfully became a carbon-neutral enterprise.
The growth path of Jule Group and Yili Digital Technology is the epitome of the digital transformation of enterprises in Qingyang District. In the next step, Qingyang District will continue to promote the deep integration of the digital economy and the real economy, and actively promote the digital transformation and upgrading of leading industries in the district. It is estimated that by 2025, the added value of the core industries of the digital economy in Qingyang District will reach 17 billion yuan, and strive to become a pilot demonstration area for the high-quality development of digital empowerment industries in Sichuan Province and a national industrial digitalization demonstration area.
Empowerment In the next step, Qingyang District will continue to promote the deep integration of the digital economy and the real economy, and actively promote the digital transformation and upgrading of leading industries in the district. The picture shows the Sichuan International Innovation Design Industrial Park. Photo courtesy / interviewee
Digitally empowered financial courts
In Qingyang, the rapid development of the digital economy is inseparable from the protection of the judiciary and the law, and the digitalization of the judicial field has also released the power of efficiency and promoted the formation of a good regional business environment.
In recent years, Qingyang District has grasped the first-mover advantage of Chengdu's financial industry development, starting with financial judicial forward-looking services, litigation source management, and efficient trials, to create a good financial judicial ecology in an all-round way, and took the lead in establishing a financial court in Sichuan Province, and independently developed the "Qingyun" financial intelligent trial platform with technology empowerment, contributing to the high-quality development of the financial industry in Qingyang District.
According to Yuan Yi, deputy secretary of the party group and vice president of the Qingyang District Court, the "Qingyun" intelligent trial platform integrates functions such as online batch case filing, batch electronic service, one-click generation of documents, and one-click batch electronic service of judgment documents, reducing the time for filing 50 batch cases from 1 day to 8 minutes.
"After the case is filed online, electronic service is carried out, because the electronic service is signed in the early stage, so the summons, materials provided by the plaintiff in the early stage, etc., can be served electronically to the defendant. It is very convenient for the plaintiff and the defendant to store the evidence on the blockchain of the court-formulated system. Moreover, after the online trial, both parties do not need to go to the court in person, and online and timely video communication can be realized through information technology, and finally the online judgment can be realized. In terms of network security, the higher courts have to conduct inspections every year, and the Qingyang District Court mainly conducts physical isolation between internal and external networks. ”
Since the launch of the "Qingyun" intelligent trial platform, the service efficiency of the Qingyang District Court has increased by 80%, the rate of appearing in court to respond to litigation has increased by 35%, the automatic performance rate has increased by 30%, the trial cycle has been reduced from the original 90 days to 28 days, the case completion rate has reached 100%, and the accuracy rate of intelligent generation of judgment documents has exceeded 98%, and a total of 24,148 cases have been concluded since the operation of the platform, and it only takes 10 minutes to send various documents to 200 case parties.
At the same time, the "Qingyun" intelligent trial platform is constantly expanding and upgrading, and adding an intelligent online mediation function to realize one-click push and synchronous online judicial confirmation of mediation cases, which also has mandatory effect and can apply for compulsory enforcement. In the future, the platform will also include all specially invited mediators into the platform to achieve online entrusted mediation and independent matching.
The reporter learned that since the beginning of this year, the Qingyang District Court has successfully handled more than 340 cases through online appointment and entrusted mediation relying on the platform, continuing to help the healthy development of the local financial industry.
("Xiaokang", exclusive article of China's well-off network)
This article was published in the early December 2023 issue of Xiaokang