Recently, a number of foreign media have paid attention to the development strategy of Chinese brands "changing lanes and overtaking", focusing on the analysis of the high-end cleaning and care brand Adolph. Foreign media believe that in China's huge market, more and more Chinese brands are developing through the competitive strategy of "changing lanes and overtaking", narrowing the gap with the original leading brands. Adolph launched a new category of fragrance care products, which changed consumers' perception of limited efficacy shampoos, and made many well-known shampoo brands follow suit and launch fragrance series shampoos.
(Screenshot of Yahoo Financial News Report)
(Screenshot of news headline report)
Foreign media reviewed the history of shampoo products, from cleaning hair with plant ash and soaphorn a hundred years ago, to the introduction of anti-dandruff, oil control, scalp care and other effects in modern times...... It is believed that these shampoo and hair care products mainly focus on the external efficacy of scalp and hair, and industry innovation urgently needs to find new breakthroughs. Chinese entrepreneurs who focus on "looking inward for wisdom" are well suited to drive industry change, and Adolph has taken on this role, launching the "Mood Fragrance Shampoo", a new category in the industry, which not only allows users to achieve physical hygiene and health of scalp and hair, but also achieves emotional soothing and further promotes hair health. Foreign media believe that Adolph Adolph has adopted the development strategy of "changing lanes and overtaking" and innovatively launched a new category of "emotional fragrance shampoo", which has quickly squeezed into the first camp of high-end brands in shampoos.
(Kantar Worldpanel research data shows that Adolf's sales share is the first in China)
In addition to focusing on shampoo products, foreign media also mentioned China's new energy vehicle industry, and highly praised Chinese companies that no longer rely on low-price tactics through "lane change and overtaking", and they are also trying to squeeze into the camp of mid-to-high-end brands and win the trust of consumers through high-quality products and brand premiums. At the same time, foreign media said that Chinese companies such as Adolph Adolf that rely on scientific and technological innovation are becoming a vital force in promoting the development of the global industry, which is worth looking forward to and respecting.