Push the new cultural and museum news "China Archaeological Report", renew the classic IP "Intellectual Surfing", and build the foundation of the "Golden First Theater" with "Flowers", "Little Days", "Small Station Police", "Harbin 1944", "Rose Story", "Above the Clouds", "Celebrating More Than Years Season 2", "Dafeng Beat the Guard", etc...... At the 2024 Dragon TV Blockbuster TV Open Conference held yesterday, the highlights of next year's highlights were revealed one by one. In 2024, Dragon TV and Blockbuster TV will promote the dual-screen strategy, and do a good job in the content layout in eight tracks, including cultural technology, documentary topics, outdoor cultural tourism, extreme audio variety, comedy decompression, game physical fitness, quality life, and large-scale activities.
The new era calls for media integration and change, Dragon TV adheres to the principle of "establishing news and strengthening culture", and always benchmarks the highest production standards at home and abroad with the professionalism of pursuing excellence, so as to enhance the influence of mainstream communication. The new round of media integration reform between Dragon TV and Blockbuster TV will continue to convey the great power of "large traffic and positive energy" with the courage to live to die.
Dual-platform "integration" starts again
In 2020, Shanghai Radio and Television Station (SMG) promoted the "BesTV+ Streaming Media Product as the Core Omni-Media Strategy" with the whole of Taiwan, kicking off the process of media integration and transformation. Since then, Dragon TV and Blockbuster TV have continued to advance in the integration: Dragon TV has ranked first in the prime time of China's audiovisual big data for four consecutive years; Blockbuster TV, with the blessing of a series of high-quality programs customized by Dragon TV, has exceeded 20 million monthly active users, not only ranking first in the "QM Dark Horse APP List", but also exceeding one million paid members.
Dragon TV and Blockbuster TV are actively exploring new developments for comprehensive integration. Weng Weimin, deputy secretary of the Party Committee and director of Dragon TV Center, and general manager of Shanghai Oriental Entertainment Media Group Co., Ltd., introduced at this open conference that after nearly four years of coupled development, the two major media platforms will be fully coordinated by a management team in the future to comprehensively coordinate the content production, digital marketing, brand promotion, membership system, offline activities and e-commerce operations of the two major platforms of large and small screens, and rebuild the digital business base of new mainstream media.
Weng Weimin said that the reason why today we dare to carry out the integrated reform of living to the death and retreating if we do not advance is because of the "background, confidence and heritage" that Dragon TV has. In 2024, Dragon TV will carry out a reasonable layout of the golden layout according to the audience's viewing characteristics, especially open up the weekly theater of integrated screen at 22 o'clock on Thursday and Friday, and focus on innovative variety shows and innovative variety shows on Saturday to enhance the attractiveness of integrated screen content.
In 2024, Blockbuster TV's "New Hive Project" will focus on building a dual-platform content innovation ecosystem, aiming to encourage more social production forces and individuals to devote themselves to innovative frontier fields such as micro-short dramas, new concept variety shows, AIGC, etc., and create more novel, traffic-driven, and promising programs.
News station, cultural dissemination of "Oriental attitude"
Dragon TV adheres to the principle of "establishing a platform with news and strengthening the station with culture", and has been continuously rising in news, theory, culture, science and technology, and documentary in recent years. The data shows that Dragon TV continues to maintain the "three firsts" in the number of news columns, viewing time and news influence in provincial satellite TV.
In 2024, the large-scale financial media New Year's Eve live broadcast "Sunrise Oriental Science and Technology Chasing Light" will be fully upgraded, and a 30-hour New Year's Eve live broadcast will be used to focus on China's scientific and technological innovation achievements. At the same time, the newly established Shanghai Media and Broadcasting International Communication Center will also rely on ShanghaiEye, an international communication super video IP, to comprehensively tell the wonderful story of Shanghai's urban development and show the "city sample" of Chinese-style modernization.
At the same time, Dragon TV will focus on "cultural power", focusing on creating two big IPs: "Exploring the Source of Civilization and Looking at the East" and "Chinese Series of Cultural Programs". Not only "This is China", "Future China No. 3", "Why China", "Sven Jiangnan Season 3" and other word-of-mouth programs have returned as scheduled, but also the documentaries "The Myth of China's Creation", "Great Jiangnan", "Treasures of the River and the Sea: Yangtze River Estuary No. 2", and the cultural and museum news TV program "China Archaeological Report" will further open the window for the audience to pursue traditional Chinese culture.
"All the Way Forward", which has been well received on the whole network recently, will continue to be filmed in 2024, using a combination of reality shows and documentaries to see the big from the small and polish the bright background of "green", a modern Chinese modernization. The third season of "Future China", which brings together top scientists, has been newly upgraded, innovatively using AI movies to present scientists' imagination of the future, and continuing to create a sense of science and technology, the future, and youth. The third season of the country's first classic text reading program "Sven Jiangnan" will take the 10th anniversary of the "Belt and Road" as an important opportunity to launch "Jiangnan that connects the world".
The new idea of "comprehensive N generation" breaks through
Dragon TV has been upright and innovative for many years, and has continuously led new standards and expressions in TV program production. At this open conference, the achievements on the track of music comprehensive, comedy, and cultural tourism were neatly unveiled, and the "comprehensive N generation" embraced the original intention and continued to advance, and the new works led the atmosphere and were wonderful, showing the strong content power of Dragon TV and Blockbuster TV.
The cultural tourism track, next year will usher in the tenth season of "Extreme Challenge" with the theme of "return", and the reunion of three generations of "extremely selective group members" not only witnessed the growth of new and old friends, but also allowed the audience to experience the rapid development of the motherland. As the first big variety show after the integrated operation, "Extreme Challenge Treasure Tour: Hemei Village Season" adopted the broadcast method of Blockbuster TV's exclusive broadcast and the backstage of the first network for the first time, and the program guests woke up at the open conference and lamented that the recording made him feel the vitality of rural revitalization, "I hope that more people can turn from Citywalk to Countrywalk after seeing our program."
The sixth season of "Our Song" will open the IP co-creation plan to create different tracks such as youth, international and offline, and the third season of "La La Land" will help the development of Shanghai-style musicals by cooperating with top music producers in offline musicals;
"Twelve Movements" will compose musical poems for twelve life stories, gather the power of the music world, and create an album that tells life with music and celebrates life with songs. "Unparalleled Live" will walk out of the studio and into the spiritual home of the departure and growth of powerful singers, creating an unprecedented music scene. "Please Be in Place on the Limited Time Stage" focuses on the newcomer stage, and invites the audience to judge for a limited time, so that the beautiful new songs stand out. Lin Hai, the program producer and the famous host of satellite TV, introduced that he hopes that more popular works will emerge in the process of spreading this program on large and small screens and offline LIVE HOUSE.
On the comedy decompression track, the second season of "Open Mic Tonight" and "Start Broadcasting! Sitcom" has achieved remarkable results. At the scene, Yue Yunpeng, who has been associated with Dragon TV for many years, expressed his optimism about the second season of "Open Mic Tonight", and he especially felt that he had released his comedy energy on the Dragon TV platform along the way, and he was full of expectations for the recording that had just started.
The third season of "Start Broadcasting! Sitcom" will invite champion mentors such as Xu Zheng, Wang Baoqiang, Yu Qian, and Dapeng to jointly upgrade the competition system, lineup, and scenes, so that the sitcom can achieve better results on the big and small screens. In addition, the weekly all-round comedy variety show "Tonight Has a Performance", which focuses on young urban culture, will invite Li Xueqin, Xu Zhisheng and the cutting-edge comedy team to use multiple forms of speeches, talk shows, and comedy performances to let contemporary young people unload the pressure of life in laughter.
Integrating the screen and co-creating, game fitness and AIGC lead the trend
More than 78% of users aged 18-39 are among the mainstream users of high-net-worth urban young women with medium and high spending power, and their membership preferences cover sports, fashion, and health...... At this conference, Blockbuster TV disclosed a set of eye-catching member data. Coincidentally, Huanwang big data shows that Dragon TV female users account for 53%, the proportion of young people under the age of 34 is nearly 7 percent, and the proportion of people with college degree or above is nearly 3 percent.
Under the common labels of "young", "energetic" and "medium and high consumption", Dragon TV and Blockbuster TV have also customized rich and diverse innovative categories for the audience to meet their different cultural and spiritual needs. For example, in the game physical fitness track, the third season of "Champion vs. Champion" closely follows the sports boom set off by the Paris Olympics, and sports enthusiasts and Olympic champions in the entertainment industry will form a dream team and a super team respectively to go to Paris to start a team competition with professionalism, sports, competitiveness and entertainment. China's first all-female outdoor competitive survival reality show "Battle Rose" will bring together 5 teams of women from different industries to start a 90-day team survival battle.
In terms of more youthful and innovative content, "Iron Arm Boys" will select 12 teenagers across the country to form the "Iron Arm Youth League", allowing teenagers to build roads from scratch in Africa and realize their own transformation. "Talking about music and looking good" led by Da Zhang Wei captures the real needs of young people, creates songs based on stories and feelings, and gives them to everyone who loves life. "AI's Wish" is the first AIGC experiential reality show, which will use "Wish Office" as an incision and use AI tools to realize the dreams of ordinary people. The youth science dream program "Young Edison - Tomorrowland" will gather the world's top young scientists, set their eyes on Mars, and think about the future destiny of mankind.
Blockbuster TV will renew the classic IP "Intellectual Big Surf" next year, and the big and small screens will link "New Intellectual Big Surf - The History of Shanghai You Don't Know" will inherit Shanghai's urban context and create a "Shanghai sample" of cultural self-confidence and self-improvement through star interpretation and national answers. "Love Script" will invite the new generation of amateur actors to live together for 21 days to shoot sweet pet short dramas, with themes covering youth campuses, modern cities, etc., to meet the audience's needs for "sugar" in and out of the play. "Perfect Baking" delves into the food track, where 12 baking experts take on challenges with different themes to win the honor of baking in the future.
In terms of large-scale event tracks, the first wave of lineup of "Dream Comes True Oriental 2024 New Year's Eve Ceremony" was announced for the first time: Li Jian, Huang Bo, Zhang Xinzhe, Huang Qishan, Zhan Wenting and other powerful artists, Hu Ge, Tang Yan of the "Flowers" crew, Tengger, Ren Xianqi, Guangliang, Su Huilun, Su Xing The lineup of "Our Song", Jia Nailiang, Huang Jingyu, Gong Jun, Huang Minghao "Extreme Challenge" guest group, Yu Shi, Tian Xiwei, Cheng Lei, Zhang Xincheng, Meiyi Liya and other youth representatives will appear on the Meiben stage on the evening of December 31! "Spring Full of Oriental: Dragon TV Spring Festival Gala of the Year of the Dragon" will focus on vitality, numbers, New Year's flavor and culture, and give the audience a harmonious and beautiful screen feast in the Year of the Dragon. In addition, nearly ten galas such as the TV drama quality ceremony, Mid-Autumn Festival party, and TV festival festival will also continue to strengthen the production of high-quality products.
The boutique drama looks at the warm reality
Over the years, Dragon TV has sat firmly in the "No. 1 Golden Theater" of Satellite TV, with a distinct urban temperament and warm realistic care, which has promoted the continuous breakthrough of Dragon TV's Dream Theater. China's audiovisual big data shows that this year's Dream Theater ratings are more than 37% ahead of the second place, and 6 of the top 10 TV dramas in the annual ratings are from the Oriental Theater, and "Hurricane" and "Infernal" are well-deserved annual drama kings.
In the new year, Dragon TV's high-quality drama matrix will be updated again. In terms of urban themes, Wong Kar-wai directed and supervised the production, and Hu Ge, Ma Yili, Tang Yan, and Xin Zhilei starred in "Flowers", which came out after a long time, conveying a strong Shanghainese style. "Rose Story" starring Liu Yifei and Tong Dawei is widely anticipated, composing the wonderful life of contemporary urban women. Chen Xiao and Tong Yao's "Little Days" uses married life as an incision to show the fireworks life of ordinary couples struggling in Shanghai. Yang Zi and Xu Kai starred in "The Story of Cheng Huan", which focuses on intergenerational relationships and tells about the reshaping and integration of contemporary new parent-child relationships. Tan Zhuo and Gao Ye starred in "Orange Light", which focuses on the workplace stories of young and middle-aged women, and "Faint Fire" starring Tong Yao and Zhang Xincheng all show their thoughts on life, work, family, and emotions from different angles.
In terms of the creation of realistic themes, professional themes such as criminal investigation, public security, procuratorate, and justice have ushered in a large number of new works. Sun Li and Luo Jin once again joined forces to stage the criminal investigation story "Above the Dark Clouds" after "Settle Home"; Guo Jingfei and Chen Shu's "Small Station Police" is about to open a story full of joy, courage and resourcefulness of the stationed police; "True Heroes" uses the form of a unit drama to write 8 heroic and exemplary characters and collectives in the five major political and legal units of public security, procuratorate, court, judiciary, and national security; Huang Xiaoming and Wang Ou starring in "Red Heat" takes the theme of rejuvenating the country through science and technology to pay tribute to the wisdom and dedication of China's communication chip workers.
In addition, Dragon TV also reserves the war-themed TV series "Shangganling", the spy war drama "Harbin 1944", "Lonely Boat", "Lonely War", and the highly anticipated "Celebrating More Than Years Season 2", "Da Feng Beat the Guard", "Jin Yong's Martial Arts World" and other costume masterpieces, presenting the audience with a screen feast full of blood and legends.