Message:
Hey everyone, today I want to share with you a story about the Shengshi brand. Do you know that other scooter brands on the market have been slashing prices recently, but the boss of Shengshi arrogantly said on Weibo that they will not cut prices and do not plan to provide any disguised discounts. Why? He said it was because of the lack of profit margins. Well, that's a bold decision, so let's see how they convince the owner!
Event Content:
This statement of the boss of Shengshi really caused an uproar. In the context of other brands in the market have cut prices significantly, Shengshi has become the first brand to make it clear that it will not reduce prices.
It turned out that they adopted a policy that made car owners feel relieved, which was to fully subsidize the price difference. In this way, car owners who have purchased Shengshi are less worried about the depreciation of the car.
Let's take a look at the price difference between the 150 model and other brands. Through an in-depth comparison, we found that the pricing and configuration of Shengshi are relatively reasonable. I have to say that the boss of Shengshi is indeed a bit hard. Moreover, as a motorcycle company, Shengshi also has a powerful parent company behind it, Guangdong Daye. Although sales in the domestic market only account for a small percentage, they have always been in the top 10 in the sales rankings.
What's even more interesting is that Shengshi also has some new models that have not been released, such as the three-cylinder model, but are just waiting for the right time to be introduced to the market. It seems that Shengshi is not taken lightly because of the changes in the market.
Social Care:
Other brands in the market have cut prices, but Shengshi adheres to the principle of not reducing prices, which has caused a lot of repercussions in the society. Some people see it as a positive energy and a sign of responsibility to consumers. After all, although the price reduction is eye-catching, it is not necessarily a good thing for the brand image and the interests of car owners.
However, there are also some people who question Shengshi's insistence, believing that the laws of the market cannot be reversed.
They are worried about whether the price of the 150 model will remain stable if other brands start cutting prices as well. This issue has become a hot topic in society, and many people have left messages in the comment area to express their opinions.
Summary:
Through this incident, we not only learned about the adherence of the Shengshi brand, but also deeply analyzed its market positioning and product pricing. Although Shengshi's stance of not reducing prices has caused some waves in the market, their policy of fully subsidizing the price difference seems to have successfully stabilized the hearts of car owners. In contrast, the price reduction strategies of other brands also make us think about whether it is more important to cater to the market rules or adhere to the principles of the brand.