Original article, has been opened for the whole network to protect rights, please do not carry it.
Recently, the Dongfang selection of Dong Yuhui's small essay incident has caused a lot of uproar.
Many netizens may ask, what does Dongfang Selection sell? Who is Dong Yuhui? In fact, like everyone, I have basically never bought anything on the live broadcast platform, so I don't know much about Dong Yuhui. Seeing that the Internet is almost overwhelmingly supporting him, I am also curious about who he is and why everyone likes him so much. So I went to learn about Dong Yuhui and the ins and outs of this matter.
Dong Yuhui, born in 1993 in Tongguan County, Weinan City, Shaanxi Province, graduated from the School of Tourism of Xi'an University of Foreign Chinese in 2015, majoring in tourism English
After graduation, he worked in New Oriental, and at a young age, he sat in the position of director and manager of New Oriental English teaching and research, and students affectionately called him "Jay Chou" in Zhongguancun. In his eight-year teaching career, he has taught more than 500,000 students and cultivated many top students at Tsinghua University and Peking University.
In 2021, under the influence of multiple factors, the education and training industry has encountered unprecedented challenges. New Oriental, which survived with a broken wrist, transformed into agricultural products, recruited and selected anchors for all employees, Dong Yuhui recommended himself, and after layers of screening, he became one of the anchors of Oriental to select agricultural products.
With his bilingual and unique live broadcast style, Dong Yuhui quickly won the love and support of many netizens, and frequently rushed to the hot searches of major platforms with Dongfang Selection. In the live broadcast room, he can output copywriting with goods like prose poems for two or three hours in a row.
He can talk from the depths of the Great Khing'an Mountains to the vast sea of stars, from the primeval forest to the distant history and culture of China. It can also take you to feel the morning glow and sunset at dawn, all the way along the rushing river, talk freely to the magnificent river. He is tireless, he is eloquent, he is romantic and poetic.
Dong Yuhui has become a clear stream in the live broadcast industry. Someone commented on him like this: "Other Internet celebrities sell goods live broadcast, Dong Yuhui teaches others to read live broadcast." Netizens said: "In 30 years of life, I have never been so outrageous, I have been substituted again and again, all because of his poetry that hits the soul!"
Some netizens were even more moved by his heart-wrenching feelings: Does it matter who wrote the essay? The point is that I bought a corn to make myself cry.
On December 5, 2023, Dong Yuhui used a small essay of more than 700 words to warm up for the Oriental selection of "Jilin Trip". Unexpectedly, this ordinary daily action has attracted a storm of public opinion.
The next day, when the Oriental selection team replied to netizens in the live broadcast room, they said that Dong Yuhui's copywriting was completed by multiple teams. On the evening of the 12th, Sun Dongxu, the incumbent CEO of Dongfang Selection, responded to the matter and said that the small composition was co-created by Dong Yuhui and the team, and he mentioned Dong Yuhui's salary and smashing his mobile phone during the live broadcast, which aroused strong dissatisfaction among netizens. Soon, netizens came out to stand in line for Dong Yuhui, and some Internet celebrities also supported and encouraged him, and even poached him.
In the face of intensifying public opinion, in the early morning of the 13th, Dong Yuhui responded to this matter. He said that he has always created small compositions himself, but there are also some creations by the team's editors. He also said frankly that he resolutely opposes the "fan circle culture".
On the 16th, Dongfang selected Sun Dongxu to be removed from the position of executive director and CEO, and remained in office and engaged in related management work.
That night, Dong Yuhui and Yu Minhong appeared in the live broadcast room together, perfectly expressing that there is no estrangement between the two sides, and Dong Yuhui also said that he never thought of leaving and would continue to work for Dongfang Selection.
From the 17th to the 18th, Dong Yuhui's identity changed to "Oriental Selection Senior Partner", cultural assistant to the chairman of New Oriental Education and Technology Group, and vice president of New Oriental Cultural Tourism Group.
To put it in layman's terms, Dong Yuhui is like a salesman in a large supermarket, and his sales style has won unanimous praise and love from the general public. People go there not because of the quality of the goods in the supermarket, or because of the affordability, but because of Dong Yuhui.
Faced with Dong Yuhui's aura, the other employees in the supermarket felt that they had been robbed of all their credit. So he stood up and said that the reason why Dong Yuhui was able to speak like a river and frequently utter golden sentences was because we made suggestions in the back. The manager of the company also came forward to prove that the sales words were indeed completed by Dong Yuhui and the team, and his salary was relatively high. In the face of public opinion, the chairman also stood up, saying that there were loopholes in the internal management of the supermarket, so he removed the general manager from his position and let him stay. Dong Yuhui was promoted to senior partner and vice president of the group.
After the whole thing is understood, then the question is, what did you go to when you went to Dongfang to select the live broadcast platform? Is it the quality, price and service of the platform that attract you? Or is Dong Yuhui's personal charm and profound knowledge conquering you?
Actually, it doesn't matter who writes the small composition, just like there are so many lines in Peking Opera, but Mei Lanfang will always have only one of them. With such a big platform and so many trivial matters, it is impossible for Dong Yuhui to do everything. No matter what position you have, you are showing your talents in different ways.
But no matter how hyped the platform is, no matter what the direction of public opinion is, there is no doubt about one thing.
In this materialistic era of live broadcasting, we need more talents like Dong Yuhui, and we need more life guides!
#东方甄主播天权怼粉丝, Yu Minhong sent a letter of apology##董宇辉, senior partner!##Dong Yuhui's small essay turmoil#