At present, Hefei is learning from the experience and practices of Zhejiang's "Ten Million Project" Xi benchmarking, focusing on good industry, excellent environment, beautiful rural customs, rich farmers and strong grassroots, striving to build a modern agriculture with national competitiveness, and accelerating the construction of "livable, workable and beautiful villages with Hefei characteristics".
Hefei Rural Revitalization Investment Co., Ltd. (hereinafter referred to as "Hefei Rural Investment") has innovated and explored the "Hefei model" of "rural investment", and has achieved a series of achievements in helping the cultivation of characteristic industries, the construction of harmonious villages, and digital empowerment.
There is a "village mall" to help Hefei famous and high-quality agricultural products to broaden sales channels; there is a "Hefei Township Tour", which not only introduces Hefei's rural tourism resources, but also can realize homestay reservations......
In order to integrate high-quality rural resources and promote the docking of urban and rural elements, at the end of 2022, the "Hefei Rural Revitalization Comprehensive Service Platform" (www.hfxczx.com/ Baidu search "Hefei Village") will carry out trial operation. Over the past year, the platform has carried out consumption assistance, guided citizens to rural tourism, and helped the development of local agricultural enterprises, giving "digital wings" to rural revitalization.
"Help us find a good place to build a team"
In September 2023, a bank in Hefei's Binhu New District was preparing to launch a trade union team building activity, but found that there were mixed event planning companies in the market, with few local team building service websites and a lack of new products, which made it difficult to choose the event.
In the search on the Internet, the bank staff saw the publicity of the Hefei Rural Revitalization Comprehensive Service Platform and contacted them. After understanding the needs of its activities, the platform helped the bank connect with the Shankouling Rural Revitalization Project in Feidong County. Later, the bank employees collectively went to Shankouling to visit the cultural complex and homestay courtyard of the Rural Revitalization Project, carried out team activities in the beautiful and fashionable mountain village, and also experienced the local characteristics of "farmhouse pie rice", tasted the farmer's "Artemisia Baba" and "Guoba Rice" and other rural delicacies, and completed a successful team activity. "Everyone relaxed in the beautiful Shankou Ling Village, relieved the pressure of work, and at the same time felt the changes brought about by rural revitalization, which is very meaningful. The relevant person in charge of the bank trade union said that fortunately found the Hefei Rural Revitalization Comprehensive Service Platform and quickly found a place that was very suitable for this event, "The platform is also customized according to our needs, which is very worry-free, and the state-owned enterprise platform is even more assured." ”
The platform consists of seven major sections
The "Hefei Rural Revitalization Comprehensive Service Platform" is mainly composed of seven sections, namely: Rural Mall, Hefei Township Tour, Financial Support, Township Folks, Rural Construction, Land and Housing Search, and Rural College. The products of the "Rural Mall" are mainly the hot-selling agricultural products invested by the Rural Revitalization Industry Fund and the Seed Industry Fund, while the consumption assistance section mainly displays the special agricultural products of the village or community where the first secretary of each unit is located, and helps to open up the "last mile" of agricultural product sales through online display and offline promotion.
"Hefei Township Tour" mainly includes rural tourist attractions, boutique homestays, catering facilities, etc., and is connected into various boutique routes, and the platform can also realize the booking of a number of homestays, providing more convenient and "one-stop" tourism information services for local citizens "micro-vacation" and "weekend travel".
"Rural Finance" mainly displays the city's agriculture-related funds, agriculture-related insurance products, bank agricultural loan products, etc., and builds an online "bridge" for agricultural enterprises to seek financial support. "Villagers" mainly shows the beautiful picture of rural revitalization through videos, pictures and texts, and tells the stories of rural revitalization characters. "Rural Construction" presents the results of the city's rural revitalization projects under construction and already built, collects and publishes the investment and operation cooperation needs of rural revitalization projects in various counties and districts, and builds a bridge for project docking. "Land and Housing Search" is committed to promoting the solution of problems such as scattered real estate information and poor connection between supply and demand, and strives to graft and import all kinds of rural asset reversal information released by the Anhui Rural Comprehensive Property Rights Exchange, so as to provide convenience for enterprises or individuals participating in investment in rural areas and better revitalize rural idle resources. The "Rural Academy" brings together various agricultural policies, displays various agricultural technology video training, and at the same time expands farmers' horizons and enriches the theoretical knowledge of agricultural production of primary industry practitioners.
Consumption assistance alleviates the urgent needs of "wine farmers".
Over the past year, the seven major sectors have made concerted efforts to make digital online platforms help rural revitalization show initial results. All kinds of high-quality grapes in Huaji Village, Yanyang Town, Chaohu City, are one of the local characteristic industries. But the grape ripening period in the summer of 2023, which coincides with the continuous high temperature and fewer tourists, farmers have encountered big problems with grape sales. After learning about the difficulties of Huaji Village, the Hefei Rural Revitalization Comprehensive Service Platform incorporated the village collective organization into the platform partners, carried out quality inspection of products, and carried out special activities of "Portuguese" writing love and public welfare to help farmers through the platform consumption assistance column, helping Huaji Village sell about 1,000 grapes and driving the village collective to increase its income by nearly 100,000 yuan. "Thanks to your help, we have solved the urgent need for grape sales in our village. The villagers said. Over the past year, the Hefei Rural Revitalization Comprehensive Service Platform has continued to carry out consumption assistance, docking with nearly 20 village collective economic organizations around Hefei, such as Daling Village in Chaohu City, Mocheng Community in Feidong County, and Gudaying Village in Yangmiao Town, Changfeng County, to optimize and promote the sale of rural native products, and drive village collectives and farmers to increase their income and generate income. In terms of rural tourism, in the past year, the platform has also displayed nearly 100 resources such as the city's rural tourism boutique routes, popular check-in attractions, and characteristic homestay inns online, with a total of nearly 100,000 views. Since the opening of the payment function in April this year, the platform has sold about 7,000 pieces of special agricultural products and traded more than 120 yuan, effectively helping the development of local agricultural enterprises. At the same time, online promotion activities such as "Xixiang Mall 618" and "Dragon Boat Festival Dumpling Mobilization" were held online, and the first "Xixiang Carnival" and "Xixiang Market into the Community" were held offline to create a brand of famous and high-quality agricultural products in Hefei.
"Agricultural Products Sales Window" + "Rural Tourism Recommendation Officer"
Nowadays, netizens are searching for "Hefei Village" on Baidu, and the first place is Hefei Rural Revitalization Comprehensive Service Platform (www.hfxczx.com). In order to meet the needs of market users, Hefei Xiangtou has also developed the "Xixiang Mall" and "Xiyouji" WeChat mini-programs, so that platform users can more conveniently buy good things in Hefei's countryside and check in the beautiful scenery of Hefei's countryside on their mobile phones.
In the future, the platform will focus on the core elements of rural revitalization such as industry, finance, land, and talents, and focus on system function optimization, product enrichment, consumption assistance, and marketing campaign promotion. The person in charge said that all parties are also welcome to participate, integrate and gather rural resources in various counties and districts, and build the platform into a "good window for the sales of famous and high-quality agricultural products in Hefei" and "a recommendation officer for citizens' weekend rural tourism", and jointly use the power of digitalization to help the high-quality development of Hefei's rural revitalization.
Dawan News reporter Xiang Lei