2023 is the first year for the full implementation of the spirit of the 20th National Congress of the Communist Party of China, and it is also a year for the domestic economy to recover and develop. At present, although the external environment is full of many uncertainties and unstable factors, with the blessing of a series of favorable policies, China's home appliance industry has not only injected surging momentum into the national economy, but also ignited the engine of high-quality development of the manufacturing industry, which will be of great benefit to expanding market demand, enhancing development confidence, and creating a good environment for consumption in the future. In the face of the new economic cycle and the new market pattern, China's home appliance industry will always maintain a positive momentum in the future, keep upright and innovative, keep pace with the times, and strengthen its advantages in quality, intelligence, health, and humanization, and continue to deliver batches of good products that meet the needs of high-quality life for consumers.
The 2023 China Home Appliance Industry "Good Product" Release Ceremony was held
On December 19, 2023, the "2023 China Home Appliance Industry 'Good Product' Release Ceremony" hosted by China Household Electrical Appliances Research Institute, co-organized by the National Household Appliances Industry Information Center, and supported by Global Home Grid Media was held in Beijing. With the theme of "Meet Good Products and Gather Wisdom for a New Life", the ceremony gathered experts, enterprises, media and other professionals to gather together to share cutting-edge information of the industry, sort out the development context of the industry, focus on the annual events of China's home appliance industry, and release the 2023 China Home Appliance Annual "Good Products", so as to encourage enterprises to adhere to optimization and independent innovation, guide consumers to scientifically purchase high-quality home appliances, and empower the quality upgrade of the home appliance industry.
Liu Ting, President of China Household Electrical Appliances Research Institute, attended the meeting
Liu Ting, President of China Household Electrical Appliances Research Institute, Cai Ying, Senior Industry Expert, Luo Gang, Deputy Secretary-General of Beijing Consumers Association, Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute, Song Pengkun, Deputy Director of the Geriatric Nutrition Office of the Institute of Nutrition and Health of the China Center for Disease Control and Prevention, Standing Committee Member and Secretary-General of the Geriatric Nutrition Branch of the Chinese Nutrition Society, Wu Haitao, Assistant to the President of the China Household Electrical Appliances Research Institute, Song Liqiang, Director of the Evaluation Center of the China Household Electrical Appliances Research Institute, and other leaders and guests, as well as leaders and guests from (in no particular order) Haier, Midea, Meiling, Casarte, Boss, Leader, Oaks, TCL, Rinnai, COLMO, Omar, Jinghong, TOSHIBA, Aopu, Wanjiale, Wanhe, Konka representatives and dozens of media representatives attended the ceremony.
Ge Fengliang, vice president of China Household Electrical Appliances Research Institute, delivered a speech
At the meeting, Ge Fengliang, vice president of China Household Electrical Appliances Research Institute, pointed out in his speech that 2023 is a critical year for economic recovery, and China's home appliance industry is an indispensable part of the overall economic situation and an important driving force for revitalizing the general trend of consumption. In the first three quarters of this year, the output of white goods in mainland China not only increased significantly on the supply side, but also showed a positive, positive and good trend on the demand side, whether it was domestic sales or overseas exports. Such achievements are due to the fact that China's home appliance industry has adhered to the path of high-quality development for many years, taking independent innovation as the cornerstone of enterprise development, and providing each household appliance with high-quality "good products" to consumers, so that China's home appliance industry is full of "ingenuity" and "intentions", so that consumers can "rest assured" and "worry-free".
Luo Gang, Deputy Secretary-General of Beijing Consumers Association, delivered a speech
Luo Gang, deputy secretary-general of Beijing Consumers Association, fully affirmed the "Good Product Release Ceremony" in his speech. He said that with the continuous improvement of living standards, the consumption scenarios of household appliances are becoming more and more diversified, and the great variety of household appliances and the increasing performance of household appliances have further stimulated the vitality of the entire industry. But at the same time, some household appliance consumer complaints are also worth paying attention to. In addition to establishing an industry standard system and strengthening corporate integrity and self-discipline, it is also necessary to help consumers master the knowledge of household appliance consumption, improve the ability to identify the performance of household appliances, and avoid "bad money driving out good money". The release of this "good product" is a professional evaluation centered on consumer experience, providing professional guidance for consumers to purchase household appliances, which is of great significance to enhance consumer confidence, expand consumption and promote the healthy development of the household appliance industry.
Authoritative interpretation and talk about the vision
The consumer market in 2023 is developing in an orderly manner, and the overall improvement of the market environment has led to the birth of diversified needs on the consumer side, and the new demand has created more opportunities for our home appliance industry.
Cai Ying, a senior industry expert, said that since the beginning of this year, the continuous recovery of the consumer market and the continuous expansion of consumption scenarios have demonstrated the resilience and vitality of China's economy. Under the general trend of promoting consumption, the home appliance industry chain is long and the product ownership is high, which makes the home appliance industry highly valued. For the home appliance industry, in addition to grasping the general trend, maintaining the existing development momentum, and doing a good job in the close integration of itself and policies, it is also necessary to take into account the scale of the domestic and international markets, and continuously improve the quality and competitiveness of products for different consumption levels, regions, ages, and scenarios, and strive to turn "home appliance boutique" into "good home appliance products", and then upgrade to "domestic trendy products" to meet the needs of consumers at all levels and achieve benign and sustainable development.
Deputy Director of the Geriatric Nutrition Division, Institute of Nutrition and Health, Chinese Center for Disease Control and Prevention
Song Pengkun, Standing Committee Member and Secretary-General of the Geriatric Nutrition Branch of the Chinese Nutrition Society
With the deepening of Chinese people's awareness of health, the integration of home appliances and the health industry has accelerated, and healthy home appliances have gradually developed into a new trend in the industry. In this regard, Song Pengkun, deputy director of the Geriatric Nutrition Office of the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, and standing committee member and secretary general of the Geriatric Nutrition Branch of the Chinese Nutrition Society, said that at present, "Healthy China" has risen to a national strategy, and a reasonable diet is the foundation for ensuring the health of the whole people. Household appliances are closely related to people's lives, residents' health, and daily diet, and enterprises need to seize the opportunity to explore the new possibilities of health technology, and gradually form technical barriers by continuously focusing on and gaining insight into the health needs of the new consumption era, creating a series of forward-looking health products, and empowering consumers with new experiences of healthy life with technology.
Song Jingxue, director of the research department of the National Household Appliance Industry Information Center
In recent years, the aging of the global population has made age-appropriate home appliances gradually become a new hot spot in the market. Song Jingxue, director of the research department of the National Household Appliance Industry Information Center, said that at present, the scale of the mainland's silver economy is expanding, reaching 5.4 trillion yuan as early as 2020, and it is expected to reach 49.9 trillion yuan in 2050, accounting for 35.1% of total consumption and 12.5% of domestic GDP. In the face of broad market prospects, more and more home appliance companies have begun to carry out layout and extension around the business for the elderly, grasp the pain points of the elderly's demand for product safety, ease of use, health, etc., and launch high-quality products with good user experience for different scenarios in life. In the future, many units inside and outside the industry need to continue to deepen the home appliance industry for the elderly, strengthen the supply of standards for aging transformation, formulate and release relevant standards for home appliances for the elderly, and promote the healthy and orderly development of the entire industry.
Liang Jing, Director of the Design Research and Evaluation Center of China Household Electrical Appliances Research Institute
As a leader in the industry, the "whole-process user experience research" of China Household Electrical Appliances Research Institute is an important part of escorting the high-quality development of the home appliance industry. Liang Jing, director of the Design Research and Evaluation Center of China Household Electrical Appliances Research Institute, introduced that the user experience research in the "good product" covers three stages: product demand research, product development, and marketing, and can realize different types and dimensions of user screening and reach such as e-commerce, social networking, offline consumption, and geographical location, and dig out user pain points and user needs through quantitative + qualitative methods, make user portraits, and then dig deep into user behavior and the reasons behind it in combination with user use scenarios. Finally, fairly, objectively and comprehensively convey the user's "first-hand" real feelings about the product to the enterprise. This can not only promote the comprehensive upgrade of consumer products from the perspective of user experience, but also provide new ideas for the innovative design of home appliances in the future.
Miao Qing, chief engineer of the design, research and evaluation center of China Household Electrical Appliances Research Institute
Miao Qing, chief engineer of the Design Research and Evaluation Center of China Household Electrical Appliances Research Institute, gave a systematic introduction to the overview of the 2023 good product evaluation and the planning of the evaluation project in 2024. She said that the 2023 good product evaluation project has played an active role in promoting the upgrade of home appliance product functions, performance and user experience, and with the continuous upgrading of product technology, the evaluation dimension of the Design Research and Evaluation Center of China Household Electrical Appliances Research Institute is also constantly innovating. In 2024, "good products" will continue to increase, continue to innovate, insist on guiding consumers to choose better and more suitable products, and continue to escort the healthy development of the home appliance market.
The Moment of the Year has been revealed
Throughout the year, with the continuous advancement of globalization and informatization, all walks of life are facing unprecedented challenges and opportunities. The domestic manufacturing industry is even more changeable, and major events are frequent. The "2023 Annual Event of China's Home Appliance Industry" selected by this ceremony can be described as eye-catching, and the organizers also hope to help the industry review the framework of ideas, sort out the development context, achieve integration in a subtle way, and help the home appliance industry to rise to a new height of development.
In the finale of the ceremony, the 2023 China Home Appliance Annual "Good Product" was released. Many "good products" that can meet the needs of the people, are widely welcomed by consumers, and represent the high level of the mainland home appliance industry stand out, covering refrigerators, freezers, air conditioners, washing machines, water heaters, integrated stoves, floor scrubbers, electric kettles and other aspects, comprehensively meeting the preferred, optimal and high-quality needs of consumers, and helping a better life to be comprehensively upgraded.
The arrival of "good products" has given the industry more possibilities. While helping the transformation and upgrading of the industry, "Good Products" will continue to advocate effective innovation, promote iterative improvement, gain insight into diverse needs, and continuously meet consumers' vision of pursuing a quality life. In the future, I hope that more "good products" of home appliances will enter the public's field of vision, inject vitality and hope into Chinese home appliances, and lead China's manufacturing to accelerate to a higher level!
2023 List of "Good Products" of China's Home Appliances (in no particular order)