The 2023 "All in Place" ECOTIME Sports Annual Conference will be held in Beijing. Standing at the end of the year and the beginning of the year, we are also actively looking for outstanding forces to influence China's sports industry in 2023, and promote the industry to move forward in the fields of sports cases, events, brand organizations, people of the year, and innovative products.
In 2023, it has become an industry trend to start with grassroots sports, pass on the spirit and power of sports to more ordinary people, and ignite the enthusiasm of the masses for sports. Mengniu MBS is one of the candidates for the "Sports Culture Promotion Organization of the Year", which uses events, community and culture to make sports more deeply rooted in the hearts of the people.
This year, the "2023 Mengniu Maisheng Cup Media Football Championship" organized by Mengniu MBS attracted the participation of many non-governmental football clubs, using grassroots football events to drive the enthusiasm of the masses to participate in sports. In addition to competitive sports, the closing ceremony of the competition also added the power of public welfare, set up a football donation link, and donated the football signed by the champion team to the children's football in the mountainous areas of Guizhou, fully supporting more Chinese teenagers with football dreams.
At the same time, Mengniu MBS organized social interactive games such as lucky draws, quizzes, and sports check-ins in its community during Messi's trip to China, the Women's World Cup, and the International Import Expo to mobilize users' enthusiasm for participating in sports, meet friends with football, and gather strength.
By actively organizing events and forming community activities, Mengniu MBS conveys a healthy state and a sports culture that loves life, and runs through the construction of brand culture throughout the whole cycle, and sports has gradually evolved into an important medium for Mengniu MBS to communicate with consumers, indirectly promoting the organic connection between sports culture communication and national sports.
In addition to sports culture, the industry is also innovating in marketing and gathering strength to start again in the new Olympic year. Among the candidates for the "Outstanding Event Marketing Case of the Year", the "CPIC Blue Team" used risk protection to escort athletes in the sports competition at their doorstep this year. In the past year, original sports IPs such as street events have blossomed in full swing, contracting the sports life of sports enthusiasts, and in the "Popular Sports Event of the Year" candidate, "Street Ball Bully" has ignited a summer youth basketball storm.
The ECOTIME annual selection is still in full swing, and the specific selection settings are as follows:
1. Sports crossover marketing case of the year
2. Annual Sports Business Sponsorship
3. Sports Marketing Brand of the Year
4. Influential sports platform of the year
5. Sports Digital Innovation of the Year
6. Excellent sports content at the end of the year
7. Annual Mass Sports Event
8. Sports Marketing Agency of the Year
9. Sports Personality of the Year
10. Annual Stadium Operating Agency
11. Annual Sports and Culture Promotion Agency
12. Innovative Sports Product of the Year
13. Outstanding event marketing case of the year
14. Popular sporting event of the year
15. Annual Sports Social Responsibility
16. Innovative Campus Sports Project of the Year
17. Sports ESG Institution of the Year
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Founded seven years ago, Krypton has grown together with the industry, and now "ECO Krypton" has formed a group development path with content, mutual entertainment, marketing, and consulting as the core, continuing to create constructive sports content, connecting high-quality sports resources at home and abroad, providing diversified services, and jointly helping the recovery and rapid development of the sports industry.
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Selection Applications
The selection is in full swing, please complete the registration process before January 5, 2024.