The live broadcast event the day before yesterday can be described as a miracle in the live broadcast industry, which is eye-catching. The number of followers of Dongfang Selection soared from 28.6 million to a staggering 31.2 million, and the brand sold 2.19 million items and sold 100 million yuan in the live broadcast. Such an amazing performance may be difficult to surpass for a long time to come. This kind of achievement may be the extremely high benchmark that Dongfang Selection will establish in the industry.
As an outstanding leader selected by the East, Mr. Yu Minhong has always maintained a humble attitude. He personally wrote a sincere letter to commend those outstanding anchors who have made great contributions to Dongfang Selection, praise them as heroes and heroes of Dongfang Selection, and fully affirm their efforts.
At the same time, Dong Yuhui, who appeared in the audience's field of vision again, undoubtedly ignited the passion of the entire live broadcast. With his outstanding performance, he attracted four to five million viewers to watch online, and the audience kept swiping gifts, and the scene was lively for a while. This also makes people see the continuous carnival on the scene, and there are even rumors that there are precious gifts of big green dragons that can only be given by a certain level. In view of this, Ms. Yu implored the work team to temporarily turn off the tipping function as a sign of respect for the audience.
It is also worth mentioning that Oriental Selection has made it clear before that all tips received will be donated in full. In this aid operation, Dongfang Selection generously donated 5 million yuan to support the earthquake-stricken areas in Gansu. This fully demonstrates the sense of responsibility of the enterprise and the concern and support for social welfare undertakings.
In addition, Chairman Yu Minhong also announced in a high-profile manner that Dong Yuhui will establish a personal studio. Although he will leave the field of live streaming and enter new fields such as the cultural tourism industry and interviews, books, and courses. However, according to rumors, Dong Yuhui is not only a senior partner of Dongfang's selection team, but also holds a 0.5% stake in the company, which means that he has achieved both professional and financial success.
In the face of the recent turmoil in Dongfang Selection, Mr. Yu Minhong handled it in a clever and witty way, which can be regarded as a model in the field of crisis public relations. His decision has far-reaching implications: firstly, to properly arrange Dong Yuhui to become an independent brand, encouraging him to diversify and expand himself; secondly, although Sun Dongxu has stepped down from his position, he is still responsible for the operation and management of Dongfang Selection and other related brands; thirdly, with the help of Dong Yuhui's super high popularity and influence, the New Oriental cultural tourism brand has received great attention from the general public; finally, through this incident, more people have understood and paid attention to the high-quality brand Dongfang Selection, so it can be said that a good brand publicity effect has been achieved.
The most touching thing is the parting thanks that Dong Yuhui showed throughout the live broadcast. It seems to convey his innermost emotions and realizations to millions of online viewers, demonstrating his love and respect for his cause.