"Ghost Li sues Li Kui" This is not a bridge in a TV series
It's really what happens around us. Recently, the Royal Thai 50R group (50R group) formally submitted a lawsuit to the court, asking the court to order China Luckin Coffee to compensate 10 billion baht for economic losses, and the court has accepted the case. This case not only attracted widespread attention at home and abroad, but also made netizens explode.
Don't worry, spray later, let the talker sort out the ins and outs of this case first.
In a filing with the court, Royal Thai 50R Group stated that it had legally registered the Luckin trademark with the Ministry of Commerce of Thailand in 2020, and that everything was handled in accordance with the rules and procedures of Thai law, and that it was allowed to use the trademark to operate a coffee shop business that sells beverages such as tea and coffee. However, China Luckin Coffee later filed a lawsuit against the Central Intellectual Property and International Trade Court, accusing 50R Group of maliciously registering its trademark.
But.... Netizens said that they had drunk Luckin in 18 years!!
The first instance result in this case was that the defendant lost the case, but the 50R Group found that the verdict was unfair
A rebuttal was submitted to the court and the case was won on December 1 this year.
However, China's Luckin Coffee said that it had registered the Luckin trademark as early as 2017 and that it had registered it worldwide. This makes people wonder if the Royal Thai 50R Group really doesn't know about the existence of China's Luckin Coffee?
The 50R Group's approach has been accused of being a "copycat".
Some netizens even joked: "The thickness of this skin is comparable to the corner of the city wall!"
"Thailand's fake Luckin is a real cow, pretending to be my name, and now you have to swipe my drop card. ”
More netizens said: "Luckin has a 10% shock degree of piracy, a 100% shock degree of piracy icons that are not changed, a 10000000% shock degree for piracy to sue the genuine version, and a shock degree of 1000000000000% if the piracy also wins the lawsuit."
However, ridicule is ridicule
The intellectual property protection issues reflected behind this case are worth pondering. With the growth of Chinese brands, our overseas trademark registration cannot be ignored. Otherwise, there may be more incidents of "Ghost Li suing Li Kui". As one netizen said: "While Chinese brands are growing, relevant legal affairs and intellectual property rights must also keep up!"
In addition, this case also shows us the importance of overseas trademark registration.
If China's Luckin Coffee had also registered its trademark in Thailand, the case might not have happened. Therefore, for Chinese brands, it is necessary not only to strengthen the protection of domestic intellectual property rights, but also to pay attention to the layout of intellectual property rights in overseas markets.
Our Luckin is still silently donating today, this wave of unwarranted disasters!
In general, this case of "Ghost Li sues Li Kui" has brought us a lot of enlightenment.
It is hoped that Chinese brands can learn from this experience, strengthen intellectual property protection, and avoid similar embarrassing situations from happening again. At the same time, it is also expected that relevant laws and regulations can be continuously improved to provide stronger protection for brand rights protection. Finally, let us sigh again: "Ghost Li sued Li Kui, this wave of operations is really a long time to see!"
#Thailand Luckin claims 10 billion baht from China Luckin##Luckin sues Thailand Luckin and loses the lawsuit##Thailand Luckin claims 2 billion from China's Luckin#
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