The 6.2-magnitude earthquake in Jishi Mountain, Gansu Province, has attracted attention from all walks of life. Many celebrities and celebrities in the entertainment industry also actively rushed to the earthquake area, but Wang Xiaofei's mother Zhang Lan said in the live broadcast room that "how much hot and sour noodles are sold and how much you donate" caused controversy, appeared on the hot search, and was ridiculed by netizens.
In the live broadcast room, Zhang Lan said, "If you sell 10,000 barrels of hot and sour noodles, you will donate 10,000 barrels, if you sell 100,000 barrels, you will donate 100,000 barrels, and if you sell 1 million barrels, you will donate 1 million barrels." All the hot and sour noodles will be donated, and here you will contribute, do what you say", and also emphasized that it will be donated directly to the people in the disaster area.
Regarding this passage, netizens have two understandings. The first is that Zhang Lan will donate the share of the same proportion to the sale, and the second is that Zhang Lan will donate the hot and sour noodles purchased by netizens.
Either way, it doesn't look good. Let's talk about the first case first, Zhang Lan said that the donation is hot and sour noodles instead of money. In other words, Zhang Lan's behavior is to buy one and get one free, and all the costs are borne by netizens, and Zhang Lan doesn't even pay the cost price. In the eyes of netizens, the second situation is equivalent to raising funds and donations, and as a result, he gains fame and fortune.
After this remark was hotly searched, many netizens angrily scolded Zhang Lankang for her anger and scolded her for not being able to donate herself? Some netizens thought that she was worthy of being a businessman, her practices were very shrewd, and she took all the reputation for good deeds, and she also took advantage of the situation to advertise hot and sour noodles.
After Zhang Lan's live broadcast tore the big S turmoil, her big hostess was set up, and many people admired her spirit of not being defeated by difficulties. However, her remarks caused great disgust, and many netizens thought that her behavior was "crazy and bad", linking donations to consumers, clearly binding the love and kindness of consumers, and violating the free will of donations.
At the beginning of the broadcast, she replied to netizens not to be morally kidnapped, Wang Xiaofei They will prepare hot and sour noodles, military coats, etc., but now they kidnap netizens to consume, which is a bit of a double standard.
Some netizens can't get used to her behavior of using public welfare as a live broadcast highlight, and there is no lower limit to reprimanding, if you really want to donate, you can generously take real money, instead of using good deeds to attract traffic. Zhang Lan has always liked large-scale narratives, and often sprays others for not having a pattern, and this behavior was also reprimanded by netizens for being too LOW, without a pattern, and was reprimanded by Gansu netizens for sending "national hardship and wealth", which is insincere.
Speaking of the pattern, Zhang Lan is indeed not a little worse this time. Some netizens turned over the ingredient list of hot and sour noodles and found that their materials contained pork bones, which did not conform to local dietary Xi, and even more thought that her donation was not intentional, otherwise they would choose products that are more in line with local urgent needs.
Live streaming has always been inseparable from gimmick hype, and Zhang Lan's live broadcast room is also well versed in this. Her live broadcast room became popular after using their family's housework to attract traffic, and she knows very well that the public is concerned about hot spots, but public welfare donations are not a parent's shortcoming, and they are not suitable for being used, and some extreme netizens even suggested blocking her live broadcast room, leading incorrect values.
Of course, some netizens think that there is nothing wrong with Zhang Lan's words, but the wording is not rigorous enough, thinking that as long as she says it is a charity sale, or directly says that she will donate all her income, there will be no controversy. There is no reason to say this, but the gain of reputation may be almost bad. It can only be said that Zhang Lan wanted both and wanted, and overturned the cart.
In addition, after the controversy, Zhang Lan's live broadcast room did not cancel the live broadcast of guest Wu Zongxian, which is also speechless.
Smart businessmen should know that the kindness of netizens is spontaneous, not seductive. For example, Hongxing Erke Enterprise, their public welfare love in times of crisis, regardless of gains and losses, has touched countless netizens, and netizens have also fed back this love to the company, thus forming a virtuous circle. If Zhang Lan understood this, she would not have come up with such a bad trick, and the gains outweighed the losses.
Public welfare is no big or small, as long as you have the courage to lend a hand to help the affected compatriots, it is worthy of appreciation. But I hope everyone will be more pure, don't link public welfare behavior with commercial behavior, and do practical things instead of trying to make a name.
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