Hahahahahahaha
Today's first hilarious is for Taiji sauerkraut fish.
Let's just say, Taier, you kid, when will you change the logo?
How so?
At first glance, there seems to be nothing wrong with this big logo.
The butcher is still the butcher, and the kitchen knife is still the same kitchen knife......
This is the fish......
Something seems wrong......
Wait, what did the previous LOGO look like?
Don't say it, from a flat salted fish, to now with round eyes, dull and stupid.
I thought—
Taiji sauerkraut fish turned into sauerkraut pufferfish?
Until I saw the comments of netizens:
No, what you cut under the knife is "Sakaban soft-shelled turtle"?
Parents: Teacher, our family Zihan -
Why, the mental state of this broken class has also collapsed? Directly regressed 500 million years.
This kind of inexplicable attitude of being slaughtered but laughing at life has also circled the Taier butcher, who has always been a rough man:
Each slice is a cute fish face:
◔▽◔ ◔▽◔ ◔▽◔
Who can bear it?
What's even funnier is that Tai Er directly tells you with dishes:
“吃（kang）不下（zhu），也得吃（kang）”
It's this fish—
I thought it was one by one
Who would have thought that it would be served one by one
There are even one grain after another
It's not a little ridiculous, it's a little cute.
I looked it up and found out-
This turned out to be a co-branded side dish of "Sakaban soft-shelled turtle" launched by Taier Sauerkraut Fish
Officially, affectionately called:
"Sakaban soft-shelled turtle dumplings"
▽
After cutting it for a long time, it turned out to be a dumpling~
I don't know if there are any friends who don't know about the "Sakaban soft-shelled turtle"?
Although it is called sakaban soft-shelled turtle, it is not actually a soft-shelled turtle. Rather, it is a jawless fish that lived in the Ordovician period (about 468 million years ago, when primitive vertebrates first appeared).
It is now extinct.
Therefore, seeing Taier's joint name, some netizens also sent questions:
"Directly made the 'old ancestor' into sauerkraut fish?"
Like the previous cultural relics emoji, it is also popular with its cute expression:
The expression of staring at two eyes and opening a triangular mouth is very reflective of everyone's mental state.
"I'm dying"
In 2022, Dr. Kat Turk, a paleontologist, accidentally took the above photo and posted it on Twitter, which became a viral internet meme.
Many people should have seen or used this fathead fish emoji:
And this time, in addition to the logo and dishes.
It also produced dolls and emojis that incorporated the brand elements of Taier sauerkraut fish on the basis of Internet celebrity fish:
It can be said that Tai Er will play stalks.
Not only is it full of contrasts and cuteness in the logo and image, but it also borrows the social charm of Sakaban soft-shelled turtle to do a wave of interesting promotion of new products.
And as far as I know, this is not the first time Taiji has done something on the logo.
Before, on the Goddess Day, the killing of fish turned into sending flowers:
also because his expression was too serious, he was once ridiculed by netizens for being reluctant to be forced to open a business:
So it sparked everyone's spoof:
Shy
Grin
Acid Vegetable Sacrifice Flower
Earthy love words
At that time, it was also a direct harvest of a wave of topic marketing.
Anyway, I've made so many dishes.
It can be said that changing the logo is the most ingenious lightweight marketing technique.
Not only Tai Er,
The joint name of Luckin and Moutai just wiped a blush on Xiaolu at that time, and it won a wave of social media swipes;
Michelle Bingcheng is committed to dressing up the Snow King;
Heytea regards the tea-drinking villain as the most basic image foundation, and every joint name is a transformation that can subvert gender......
As the most important image symbol of the brand, the design around the logo provides consumers with freshness on the one hand, and on the other hand, it is also a degree of eye-catching publicity.
Especially Tai Er extended the original logo this time, so that the original image is more prominent and intimate with the help of Internet celebrity IP.
It is suggested that you can continue to expand to the sauerkraut fish IP, after all, it is much more stalk and cute than the original fish~
What do you think?