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Hall of Fame Observation|One Drama One City 2023 hit drama series "endorses" urban cultural tourism

author:Cover News

Cover news reporter Xun Chao Xi Mo Molei

The 2023 drama opened with a lively and lively scene, and ended in the bustling "Fairy Fight". In the past year, criminal investigation, science fiction, suspense, urban, reality, sweet pets, eras, costumes and other themes have collectively made efforts, "Hurricane", "Three-Body Problem", "The Long Season", "To a Windy Place", "Under the Prosperous City", "The Glory of the Fathers", "Sauvignon Blanc", "The Sea in the Dream", "Under the Alien" and other high-quality dramas, which have won the recognition of the market through excellent plots and actors' performances, and have performed well.

As the opening drama of 2023, "Hurricane" has been singing all the way since its launch, triggering a craze for the whole people to follow the drama. The play tells a series of stories about the acquaintance of front-line criminal policeman An Xin and fishmonger Gao Qiqiang, showing the hardships and complexities of sweeping away gangsters and evil. The explosion of the drama series not only brought fire to the "same book list" of the characters in the play, "The Art of War" and "Dream of Red Mansions", but even the main filming location of "Hurricane", Jiangmen, Guangdong, has also become the first choice for many viewers to travel during the Spring Festival holiday in the Year of the Rabbit.

Hall of Fame Observation|One Drama One City 2023 hit drama series "endorses" urban cultural tourism

"To a Windy Place" poster

The New Year's drama series that also set off a "tourism fever", as well as "Going to a Windy Place" filmed in Dali, Yunnan. This story, which tells the story of young people looking for themselves, pursuing dreams, and finding love in Dali, is not only loved by the audience in terms of plot, acting, music, etc., but also shows the unique charm of the filming location in terms of pictures, scenery, atmosphere, etc., so that the audience can feel the local natural scenery, humanistic customs, national culture and other multiple elements, stimulate the audience's interest and yearning for tourism, and drive the upsurge of cultural tourism in Yunnan.

Hall of Fame Observation|One Drama One City 2023 hit drama series "endorses" urban cultural tourism

"Hometown, Don't Come Unharmed" poster

In fact, from the beginning of film and television development to the present when a hundred flowers are blooming, the phenomenon of "a drama bringing fire to a city" is not uncommon. From "Lushan Love" and "Shaolin Temple" in the early years, to "The Twelve Hours of Chang'an" and "The Wind Rises in Luoyang" in recent years, film and television dramas have gradually become a new window for urban expression. For example, in "Hometown, Don't Come to Harm", the four girls who were scattered all over the world after adulthood returned to their hometown Chengdu after experiencing ups and downs and hustle and bustle, and a large number of scenes in the play led the audience to immerse themselves in the full fireworks of the streets and alleys of Chengdu.

Hall of Fame Observation|One Drama One City 2023 hit drama series "endorses" urban cultural tourism

Character poster of "Embers of the Long Moon".

Another example is in "Long Moon Embers", when the plot comes to the side story of "Prajna Floating Life", the sadomasochistic love between the god of war and the princess of the Bengbu tribe has aroused the audience's attention to Bengbu, Anhui, and the "splashing traffic" has attracted netizens from all over the country to check in. And the character "Xiao Rin, King of Xuancheng" in the play has also become the propaganda point of Xuancheng, Anhui. In addition, the art design in the play is based on Dunhuang culture, and the play also adds a fire to Dunhuang tourism.

Hall of Fame Observation|One Drama One City 2023 hit drama series "endorses" urban cultural tourism

Stills from "The Day of Chasing the Light".

In addition, "Chasing the Light" also drove the filming location of Huizhou, Guangdong to become popular rapidly, and since the popularity of "The Road of Life", the tourism popularity of Qingjian County, Shaanxi Province, where the filming was filmed, has been rising...... As an important carrier of cultural communication, film and television works show the culture, history, customs and other elements of a region to the audience through vivid storylines and wonderful image presentations, and these shots with traces of life and temperature have also attracted a large number of audiences to check in on the spot, driving the development of the local tourism economy and realizing the "two-way rush" of film and television + cultural tourism.

According to the film

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