The removal of the CEO of Oriental Selection caused controversy, and Yu Minhong, CEO of New Oriental, responded and resolved the misunderstanding Recently, there have been reports about the abnormal purchase list of Oriental Selection's live broadcast room that has attracted widespread attention.
In this incident, Chairman Sun Dongxu was forced to step down, however, the real reason behind this incident is not what it seems.
Yu Minhong, CEO of New Oriental, appeared in the live broadcast room to answer the public's questions and ensure that the rights and interests of consumers are not infringed.
Recently, Sun Dongxu was accused by the majority of netizens for selling the list, and even forced him to apologize in the live broadcast room of Dongfang Selection.
This move not only made Dongfang Selection's live broadcast room overwhelmed, but also aroused consumers' concerns about the phenomenon of data swiping in the live broadcast e-commerce industry.
In the face of this sudden situation, Dongfang Selection immediately launched an investigation and confirmed the authenticity of the problem.
Regarding this matter, New Oriental CEO Yu Minhong decided to come forward to clarify in person.
At 18:52 last night, Yu Minhong posted information on his personal social platform, confirming the cause and effect of the incident.
According to Yu Minhong's explanation, this change is actually caused by the internal mismanagement of the Oriental selection team.
The staff selected by Dongfang, including Dongfang Xiaosun (Sun Dongxu), made inappropriate remarks during the live broadcast, which involved the discussion of Dong Yuhui's salary, which touched personal privacy.
At the same time, the behavior of the editor on its official account also exceeded its authority, which indirectly led to the outbreak of the scandal.
As for Dong Yuhui, who netizens care about, Yu Minhong made it clear to everyone that Dong Yuhui does not plan to leave Dongfang Selection, and he has deep feelings for Dongfang Selection.
Although it was rumored that he had resigned, in the live broadcast, Dong Yuhui confirmed that it was a rumor.
He said that he would stay in order to better serve Dongfang Selection.
It is worth noting that although many people have suggested that Dong Yuhui needs to make changes to adapt to the needs of the new position, he himself firmly stated that he would prefer to stay and continue to spread knowledge in the live broadcast industry rather than become a mere salesman.
In response to this sudden incident, Yu Minhong also stressed many times that he did not have the slightest doubt about the management team of Dongfang Selection, on the contrary, he was proud of their efforts.
He said that he will do his best to grasp the development direction of the company and protect the interests of employees and customers to the greatest extent.
He called on everyone to look at the problem from a professional perspective, instead of listening to and believing the rumours to mislead the public.
Yu Minhong's series of statements undoubtedly brought confidence to the public, so that the majority of netizens no longer have anxiety because of some one-sided information.
This incident undoubtedly reminds us that in the face of online rumors, we should keep a clear head, keep our eyes open, and carefully distinguish the authenticity of each piece of information, so as to prevent unnecessary panic and misunderstanding.
In terms of New Oriental, this incident is regarded as an internal management adjustment and rectification, aiming to strengthen the standardization of the enterprise and ensure the long-term healthy development of the company.
For many consumers, they are also deeply pleased with the commitment of Yu Minhong and Dong Yuhui, and believe that in the future, Dongfang Selection will be able to prosper and develop more and become a bright pearl in the field of live broadcasting.