Huawei's big phone move: Mate60 vs. Huawei nova12 series
The mobile phone industry is surging again, Huawei has brought the Mate60 to the market at an astonishing speed, leading the crazy pursuit of consumers, but at the same time, the emergence of the Huawei nova12 series has also given consumers more choices. This internal battle of Huawei may mark a new change.
Huawei Mate60Under the opening of the "Pioneer Project", it landed on the market out of thin air, and this lightning debut was jaw-dropping. Consumers did not expect such an operation, resulting in the Mate60 falling into a state of hard to find as soon as it was launched. Consumers have to increase the price to get this grabbing phone model, and what is remarkable is that the performance of the Huawei Mate 60 undoubtedly demonstrates its strong market appeal.
However, just as the Mate60 set off a frenzy, Huawei suddenly launched the new Huawei nova12 series. The four models in this high-profile series have their own characteristics, but the Huawei nova12 Ultra is the most notable, powered by a Kirin 9000S processor and supports satellite communication technology. The launch of this series has made consumers' eyes shine, especially the attention to Huawei nova12Ultra, which is even more surprising.
The Huawei nova12 Ultra has become a potential competitor to the Mate 60 with its lower price, strong support from the Kirin 9000s, and the blessing of satellite communication technology. This amazing price-performance ratio has made consumers re-examine the value and positioning of the mobile phone market. Many consumers have said that the release of Huawei nova12Ultra has made Mate60 "not fragrant".
However, Huawei's strategy also has different considerations. In the field of thousand-yuan machines, Huawei nova12 vitality version still uses Snapdragon processors and is positioned in the mass market. However, the hardware parameters of this model are not too different from the Huawei nova11se, and the only thing that stands out may be the fine-tuning of the appearance. Therefore, for consumers who want a thousand-yuan machine, the cheaper Huawei nova11se is also a good choice.
HUAWEI nova11SE has a good performance in terms of thinness, screen display, and camera performance. Although it is positioned as a thousand-yuan machine, its function and performance have not been greatly compromised as a result. With a 32-megapixel selfie camera and a 100-million-pixel rear triple camera, plus a 4,500 mAh battery capacity and 66W fast charging, the nova11se's comprehensive performance is commendable.
This wave of Huawei's new products has undoubtedly given consumers more choices, but it has also triggered a rethinking of Huawei's product line. The hot sale of the Mate60 and the launch of the nova12 series have brought a new market pattern. As consumers re-examine their needs, they also need to weigh the differences and pros and cons between different models to get the best phone for them.
In the future, how Huawei's product line will evolve and what surprises this internal competition will bring to consumers are all worthy of our continued attention. The competition in the mobile phone market may be entering a new chapter, and consumers are the final judges in this change.