Dong Yuhui rebroadcast, responding to hot spots! Yu Minhong "spoiler": will set up a studio with Xiao Dong and open a separate account!

At 8 p.m. on December 18, Yu Minhong and Dong Yuhui conducted a live broadcast on Dongfang's Douyin account. Previously, Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education and Technology Group, and concurrently served as the vice president of New Oriental Cultural Tourism Group.

With the live broadcast, the number of fans of Dongfang Selection and Dong Yuhui has increased. As of press time, the number of fans of Dongfang Selection returned to above 30 million, and once fell below 28.4 million the day before yesterday, down nearly 1.5 million from 31.16 million before the turmoil, and the number of Dong Yuhui's fans was 21.687 million, an increase of more than 8 million from before the turmoil.

In the secondary market, today, the share price of Oriental Selection Hong Kong stocks soared, once rising more than 25% in intraday trading, and as of the close, Oriental Selection rose 21.9%, with a market value of HK $32.5 billion. As of press time, New Oriental's U.S. stocks rose more than 9% after the opening.

俞敏洪、董宇辉谈“小作文”

On the evening of the 18th, after suspending the broadcast for 3 days, Dong Yuhui returned to the Dongfang Selection live broadcast room and broadcast live with Yu Minhong in the same frame. According to Mr. Dong, the online audience reached 3.8 million at one point.

Yu Minhong apologized again in the live broadcast, saying that he is still dealing with the problems of the editor, and such a management mistake completely violates New Oriental's corporate culture, and will continue to reflect in the future to bring better feelings to fans and customers.

Yu Minhong pointed out that "the small composition thing should not have happened, but it happened, reflecting the low level of our management." Some of the small essays were written by Dong Yuhui alone, and some were created by the team, but this incident happened as a super low-level mistake. The fault is that the low-level employees are involved in this matter, and the management is seriously inappropriate. ”

In tonight's live broadcast, Dong Yuhui talked about the source of the name "Little Composition". Dong Yuhui said that this statement was called out in an interview with CCTV in June last year, and CCTV asked how these things were prepared. But the fact is that on June 9 last year, there was a sudden influx of people, who could only say whatever they knew, and at that time, they had to carry out 6 to 8 hours of high-intensity output every day, and there was no time to prepare. In the later stage, when conducting interviews across the country, everyone wanted their hometown to be seen and was too busy, and it was indeed the team that participated together.

"I'm very afraid that everyone will think that Dong Yuhui wrote it, and I said at the beginning that it wasn't just me. I don't understand, you can send authorship and bonuses on the video, but you can't comment on the company's account, at that time I also expressed my opinion to Mr. Sun and Mr. Yu, I will always know that this is very inappropriate in behavior, and the contradiction was born at this time, I think it is very inappropriate and unreasonable. Dong Yuhui said.

Yu Minhong: Dong Yuhui's selection of senior partners has the color of shareholder status

According to the live broadcast poster previously released by Oriental Selection, Dong Yuhui has been appointed as a senior partner of Oriental Selection. Yu Minhong pointed out that the senior partner selected by Dongfang is not the concept of "senior worker" as everyone says, and the senior partner has the right to speak about the company, which is equivalent to the status of VP (vice president) and has the color of shareholder identity. Yu Minhong also said, "There are often people who ask why they can't see Dong Yuhui's list of shareholders, and basically none of the shareholders, shares and the like uploaded on the Internet are true." Moreover, the list of shareholders after listing does not need to be published, and we will not publish it as a protection of personal privacy. ”

Yu Minhong also said that the title that Dong Yuhui got recently was something he had always wanted to give Dong Yuhui, but for some reason, it was not until the past two days that it could be realized.

Dong Yuhui responded to the promotion in the live broadcast, "Far more than I deserved, I was scared and guilty, all of which I had already told me when I came back, and it was not a decision I made." In the process of expressing by many people, Mr. Yu has put a lot of pressure on him. ”

During the live broadcast, Dong Yuhui admitted that he did receive a number of sky-high offers (admission notices), but he and Yu Minhong were frank and honest, and the information was completely interoperable.

Dong Yuhui will launch a new live broadcast account

Yu Minhong revealed that he will set up a studio with Dong Yuhui, open a separate account and live broadcast room, and the income will be included in Dongfang Selection. Yu Minhong said that the positioning of the Oriental Selection live broadcast room is agricultural products, and the positioning of the new live broadcast room is book recommendation, cultural tourism promotion, etc. Dong Yuhui said that more will appear in the new live broadcast room in the future, "of course, the Dongfang selection live broadcast room will also come."

Yu Minhong said bluntly, "If Dong Yuhui wants to leave one day, the new live broadcast room will be given to Yuhui, and he will not be left with nothing, and there is a high probability that this incident will not happen to me." ”

Dong Yuhui said that the new live broadcast room will give him more freedom to do what he likes.

Yu Minhong responded that the CEO was dismissed

In tonight's live broadcast of Oriental Selection, Yu Minhong once again talked about Sun Dongxu's dismissal, he said that this has nothing to do with Dong Yuhui and any individual, this is the joint decision of the management of Sun Dongxu's mistakes, and any company must take action when it encounters such a big management mistake. He also said, "Don't worry about Xiao Sun, he is still very active in reflection, there is no barrier, and he still gives us advice." I also harshly criticized Sun Dongxu. ”

On the evening of December 17, Oriental Selection announced on the Hong Kong Stock Exchange that the board of directors had resolved on December 16 to remove Sun Dongxu as chief executive officer and remove him as executive director of the company, effective immediately. However, Sun Dongxu remained as a non-executive director of Oriental Selection.

Dong Yuhui became the vice president of New Oriental Cultural Tourism

On the afternoon of December 18, New Oriental Education Technology (Group) Co., Ltd. issued a notice: Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education Technology Group and the vice president of New Oriental Cultural Tourism Group. In this regard, Yu Minhong posted, "Congratulations to Yuhui, go through the wind and rain!"

According to the data, New Oriental Cultural Tourism Group was established in 2023 and is responsible for carrying out New Oriental cultural tourism services, cultural tourism investment and other related businesses.

New Oriental said that relying on New Oriental's 30 years of knowledge dissemination and high-quality teachers, New Oriental Cultural Tourism Group provides high-quality services such as cultural tourism, research, international study tours and camp education for middle-aged and elderly people, parents and children, and is committed to meeting the spiritual, growth and social needs of different groups.

Recently, the Dongfang selection "small composition" incident has continued to attract attention. On the evening of December 16th, Yu Minhong and Dong Yuhui joined the live broadcast, Yu Minhong talked about why Sun Dongxu was dismissed, whether he was at odds with Dong Yuhui, and other key issues such as the treatment of Dong Yuhui, Yu Minhong said many times in the live broadcast that Sun Dongxu's dismissal had nothing to do with Dong Yuhui.

Yu Minhong also said that the turmoil started because of a series of small incidents, and later because of management mistakes, it was out of control. In the future, the company's management will definitely refer to Dong Yuhui's opinions, and will also give him sufficient resources and space.

Dong Yuhui said in the live broadcast that he was sorry, "A few of us (of) naïve handling led to a disaster." I have a good communication with Ms. Yu, and I feel that I have always been respected and listened to, and for me, it is more important than how much money is paid."

Dong Yuhui said: "If I left last year simply for a higher monetary reward, because I have received many sky-high offers (admission notices), but I thought about my life and meaning, and finally I decided to do something that I like, recognize, and meaningful." ”

In addition, Yu Minhong revealed that he had respected the opinions of the management very much before, and now he is directly in charge of the company, and will soon start a round of major adjustments, including the treatment of all anchors. "This adjustment is not only for Dong Yuhui alone, but for all the anchors of the company. Yu Minhong hopes that through this adjustment, a good development direction and foundation will be laid for the company, "there are still many things that Sun Dongxu can do."

Oriental Selection will turn losses into profits in fiscal year 2023

On August 25, Oriental Selection announced its annual results for the 2023 fiscal year from June 1 last year to May 31 this year. According to the data, Dongfang Selection's total revenue surged by 651% from 601 million yuan (RMB, the same below) in fiscal 2022 to 4.5 billion yuan in fiscal 2023, with a net profit of 971 million yuan, compared with fiscal 2022, and the GMV of goods for the whole year reached 10 billion yuan.

In the financial report, Dongfang Selection said that in addition to the rapid growth of total revenue and profits, it is also particularly pleased to see that the company has actively explored and innovated in the transformation process in the past year, and has made a lot of explorations in the transformation from a leading online extracurricular education service provider to a self-operated product and live broadcast e-commerce company, and has launched a series of high-quality new products, new content and new live broadcast activities. In the face of a broader track, huge user needs and a complex and changeable market environment, the company has built a more complete organizational structure to support the rapid development of more new businesses, and has absorbed and cultivated more outstanding talents in professional fields. As of May 31, 2023, the overall number of self-operated products and live broadcast teams reached 1,103, including 346 in the supply chain and product teams.

Editor-in-charge: Zhu Yumeng Proofreader: Gao Yuan

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