According to Thai media news, recently, Grab Thailand released a survey report on the trend of catering and household products in 2023. It was found that consumers are increasingly turning to delivery platforms to connect with outdoor Xi, which is mainly reflected in the more than 23-fold increase in dine-in and in-store pick-up services compared to 2021.
Among them, the top five menus ordered by Thai people through Grab Food are papaya salad with stinky fish sauce with 4.4 million orders, followed by black coffee, Thai custard, cold spicy minced pork, and Thai milk tea. Not only that, but the vegetarian menu is booming, with orders up five-fold from last year, and the five most popular menus during the New Year are: pizza, spicy, fried chicken, sandwiches and burgers.
As for the daily shopping behavior of Thais through Grab Mart, they found that the most ordered items were eggs, drinking water, fresh vegetables, milk, and ice. Among them, the popularity of skincare products increased by 5 times compared to last year, and the top 5 best-selling products during the New Year were: bird's nest hampers, flowers, beauty sets, ice cream and snacks.