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Dong Yuhui was promoted, and the stock price of Dongfang Selection rose by more than 20%!Luo Yonghao: It's all virtual, the important thing is how many shares to give [with investment and financing analysis of the live broadcast e-commerce industry]

author:Qianzhan Network
Dong Yuhui was promoted, and the stock price of Dongfang Selection rose by more than 20%!Luo Yonghao: It's all virtual, the important thing is how many shares to give [with investment and financing analysis of the live broadcast e-commerce industry]

(Image source: Photo.com)

On the evening of December 17, the official account of Oriental Selection released a poster, which showed that Dong Yuhui had become a senior partner of Oriental Selection. Affected by this, Oriental Selection, whose stock price has been under pressure recently, rebounded sharply this morning, rising more than 20% as of press time.

On December 17, Yu Minhong said in a speech at a forum, "With the development of modern society, the boss must be willing to work for employees, and if the direction is the same, it will become a partnership." ”

A senior partner is a partner who has a higher status, greater responsibilities, and more power and decision-making power in the partnership. They play an important role in the enterprise, they participate in decision-making, plan strategies, manage teams, and develop markets, which play a key role in the development of enterprises. They usually have good returns and equity incentives, and are the core strength and important pillar of the business.

And Luo Yonghao, who has been a teacher in New Oriental for many years, commented when he heard the official announcement of Dong Yuhui's selection of senior partners for Oriental during the live broadcast, which is all false. If a listed company has a large enough share grant, it will theoretically make an announcement, and it is only necessary to care about (whether there is) this. The senior partner is not important, the business department does not care, these are not important, the most important thing is how much is given.

Luo Yonghao also mentioned that he was not satisfied that year and was awarded the group's outstanding teacher. He said that the group's excellent teachers were useless and meaningless, and gave a lot of money. Anyway, there was no remedy, so he said a few good words, and he would not be moved by PUA, and before, Yu Minhong mentioned in media interviews many times that he was sorry or worthy of being an excellent teacher in history, and named Luo Yonghao.

Dongfang's selection of "small essay incident" has become a hot spot in the live broadcast e-commerce industry recently. The Securities Times pointed out that the essence of e-commerce consumption is a business behavior, so the transaction between the two parties should pay more attention to the value of products and services, and continuous improvement is the foundation of the business.

Looking back at the live broadcast e-commerce industry in mainland China:

-- The investment enterprises are mainly in the field of entertainment and media

According to IT orange data, by May 28, 2021, 79 investment events had occurred in the field of live broadcast e-commerce, with a total investment of 5.4335 billion yuan. In terms of investment rounds, the live streaming e-commerce sector is mainly dominated by early-stage investment. As of May 28, 2021, among the live broadcast e-commerce investment events, the number of investment events below the B round (including A+ round, A round, Pre-A round, angel round, strategic investment, and seed round) reached 73, accounting for 92.41%.

Dong Yuhui was promoted, and the stock price of Dongfang Selection rose by more than 20%!Luo Yonghao: It's all virtual, the important thing is how many shares to give [with investment and financing analysis of the live broadcast e-commerce industry]

From the perspective of most industries of investment enterprises, the industries to which the investment enterprises in the field of live broadcast e-commerce belong are mainly entertainment media, and among the 13 investment events that occurred in 2021, the investment in live broadcast e-commerce entertainment media accounted for 76.92%.

Dong Yuhui was promoted, and the stock price of Dongfang Selection rose by more than 20%!Luo Yonghao: It's all virtual, the important thing is how many shares to give [with investment and financing analysis of the live broadcast e-commerce industry]

In 2023, as the industry matures and the outlet fades, "salary cut" has become a common phenomenon in the live streaming industry, and anchors have gradually become an ordinary profession. Zhang Yi, CEO and chief analyst of iiMedia Consulting, said in an interview with a reporter from Yangcheng Evening News that behind the recent controversy of super head anchors, the e-commerce landscape is being reshaped, and the live broadcast e-commerce industry is developing in a compliant and orderly direction. ”

On the other hand, Tsinghua professor Liu Guanzhong believes that China's strength should not only be manifested on platforms such as Internet celebrities or Alibaba, but also in the laboratories of Chinese enterprises or universities.

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the "Research Report on Business Model Innovation and Investment Opportunities in China's Webcast Industry" by Qianzhan Industry Research Institute

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