Edited by: Bi Luming
On the evening of December 17, Oriental Selection (HK01797) released a live broadcast preview poster, announcing that Dong Yuhui will conduct a live broadcast with Yu Minhong, the founder of New Oriental, at 20:00 on December 18. The poster shows that Dong Yuhui's identity will change from "anchor with goods" to "senior partner of Oriental Selection".
Oriental Selection, whose stock price has been under pressure recently, rebounded sharply this morning, rising more than 18% at one point. On the afternoon of December 18, the selection of Hong Kong shareholders increased to 20%. As of press time, Oriental Selection rose by more than 25% to HK$32.9.
On December 18, some netizens discovered that a short video account named "Western Selection" appeared on the Douyin platform, which was called "Oriental Selection High Imitation Number" by netizens. At present, the Douyin platform can no longer search for "Western Selection" accounts, but you can still see similar account names such as "Western Selection" and "Western Selection of Good Things". According to the surging news, for the account of "Western Selection", the relevant person in charge of Douyin said that the account involved counterfeiting and improperly gaining popularity, and the platform has banned the account, withdrawn the live broadcast permission, erased the improper acquisition of fans, and canceled its profit-making permission.
"Western Selection" was banned as a hot spot
Recently, Dongfang Selection and Dong Yuhui's "small composition" incident continued to attract attention, and at the same time as related topics continued to ferment, an account called "Western Selection" started a live broadcast on Douyin on the evening of the 17th, and on the morning of the 18th, #Oriental Selection High Imitation Account# appeared on Weibo's hot search high, causing heated discussions, but then the account showed an abnormality and cleared all the content, what happened?
On the evening of the 17th, some netizens found that a short video account called "Western Selection" appeared on the Internet. Netizens said that the name of the account is not only similar to "Oriental Selection", but even the anchor is somewhat similar to Dong Yuhui.
It is understood that "Western Selection" released the first video content on the afternoon of December 17, and conducted the first live broadcast on the evening of the same day, and the account once said that the first live broadcast had nearly 1 million views. It is worth mentioning that the above-mentioned male anchor once said in the video that "if he is drenched in the snow together, he will be considered a white head in this life", and this sentence also appeared in the promotional video of Dongfang's selection of "Jilin Xing", which was read out by Dong Yuhui. Since then, the latest video released in the early morning of the 18th said that the live broadcast will continue at 10 pm on the 18th.
It is worth noting that on the morning of the 18th, the Douyin account was displayed abnormally, and the account name and avatar were no longer displayed. At present, the videos posted by the account are no longer visible, and the nickname and avatar have been initialized.
At noon on December 18, the Weibo account of "Western Selection" posted that the account had been blocked.
Previously, according to Elephant News, the person in charge of the "Western Selection" live broadcast room responded that the account was taken offline by the Oriental Selection Report, and although the report said that there was a risk of infringement, he had checked that the Western Selection trademark had not been registered, and he did not think that it had caused infringement. At present, it has applied for the trademark of the Western selection account, and it is expected to come down tomorrow. After 3 days of preparation for the start of the broadcast, the anchor was found temporarily, because the anchor looked very similar to (Dong Yuhui), and he thought of an idea temporarily. At present, live streaming will not be considered in the short term.
In addition to Beijing New Oriental Xuncheng Network Technology Co., Ltd. registered a number of "Oriental Selection" related trademarks, "Western Selection", "Southern Selection" and "Northern Selection" have been registered by multiple parties, and the classification involves convenience food, catering and accommodation, advertising sales, etc., among which the "Western Selection" applied by a company in Hangzhou and the trademark "Southern Selection" applied by a company in Xiamen have been successfully registered, and most of the other trademark applications have been rejected or invalidated.
Luo Yonghao: The senior partner is virtual
In response to Dong Yuhui's selection of senior partners in Dongfang, Luo Yonghao said during the live broadcast that this is all false. If a listed company has a large enough share grant, it will theoretically make an announcement, and it is only necessary to care about (whether there is) this. The senior partner is not important, the business department does not care, these are not important, the most important thing is how much is given.
Image source: @白鹿视频
Luo Yonghao also mentioned that he was not satisfied that year and was awarded the group's outstanding teacher. I gave a lot of money less, and it was useless and meaningless to get the excellent teachers of the group. The former boss has repeatedly mentioned in media interviews that he is sorry or worthy of the excellent teachers in history, and named Luo Yonghao. Anyway, there was no remedy, so I said a few good words.
Yu Minhong: Bosses must be willing to work for their employees
According to Jiemian News, on December 17, Yu Minhong appeared at the 4th China Vocational Education Development Forum, and said in response to the recent selection of Dongfang, "With the development of modern society, the boss must work willingly for employees, and if the direction is the same, it will become a partnership." He further said: "If the employee has the ability and he has his own direction, and you don't want this direction, then break up." ”
"A lot of people are still bossing in a big way, condescendingly managed, there is no problem with traditional companies, if you are a modern company, there must be problems. Yu Minhong concluded. He said at the meeting: "Now, Dong Yuhui has hundreds of thousands of people online at the same time, and in such a (Internet celebrity) model, when you rely on a capable employee to build a business model and develop, you are working for employees." ”
Yu Minhong believes that the reason for the accident in Dongfang Selection is that the thinking of the management team has not been reversed, and the traditional thinking is used to manage excellent employees, which can be maintained for a period of time by friendship. In the end, the traditional management model is not adaptable, which will inevitably cause shocks and changes.
"I also reflected on myself later, I should have intervened in this matter earlier, and there would not have been a lose-lose situation like today. Yu Minhong said.
Regarding the development path of the Internet celebrity model, Yu Minhong revealed that he had held countless meetings with the management of Dongfang Selection to express: "Your business model must change, and the relationship with excellent employees must change." They don't listen to what they say, and the management is very handy, and the young people don't understand the crisis behind it. I felt it, but I couldn't help it. ”
"I have an Internet celebrity thinking, I am a big Internet celebrity, the reason why I don't ask New Oriental for money is because I have equity in New Oriental, and the original interests have been decided. Yu Minhong further said, "But the anchors must develop step by step, and they need to achieve the so-called treatment and feelings." ”
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