I guess that now, as long as there are people who like to rush the waves on the Internet, almost no one doesn't know who Liu Genghong is.
Even if you are a "senior" otaku, as long as you hear the sentence "The fat on the waist clicks off, and the mermaid line vest line I want", you can't help but exercise.
Up to now, Liu Genghong's Douyin fans have exceeded 60 million, and his live broadcast room is known as "the world's largest gym".
The many aerobics designed by him have led to a phenomenal national fitness boom.
Even when Jay Chou held a concert in Shanghai some time ago, he would invite Liu Genghong as a guest, and ridiculed that "Compendium of Materia Medica" has already become Liu Genghong's song.
Recently, Liu Genghong launched his new book "Practice to Freedom", he said, he hopes that this book can help more people develop good fitness Xi, and eventually become the person they want to become.
After all, there were so many people who were working as fitness bloggers during the same period, why was it him?
In my opinion, this is not accidental, but inevitable. Why are many people keen to be "Liu Genghong Girl" now?
Because his personality is very likable, his love for fitness is touching. And this is not an establishment, it is a natural formation over a long period of time.
I saw that he often interacted with his wife and various celebrity friends a few years ago and mentioned "fitness", insisting on fitness for 30 years, and he is really an extremely self-disciplined fitness maniac.
His explosiveness also has a skill:
1. Big stars take you to work out for free, and your brother may be Jay Chou - [Create contrast surprises and give users psychological satisfaction]
2. Live fitness with friend Jay Chou's song "Compendium of Materia Medica" to do BGM - [Combined Marketing]
3. The golden sentences and magical slogans that continue to burst out in the process - (this is somewhat similar to Li Jiaqi's classic sentences)
4. His wife Wang Wanfei played a good assist, and the interaction between the husband and wife was funny and inspirational, and the sense of life was full.
Even his wife's tired and out of breath and being "scolded" for making a mistake is like a girl dancing in front of every screen - [down-to-earth, close to users]
5. The live broadcast room was blocked and then wore a down jacket for fitness - [Seize the opportunity to create hot spots to expand the spread]
So, is Liu Genghong out of breath?
The answer is: no
In the past year, along with Liu Genghong's explosion, there has been news from time to time that "Liu Genghong is out of gas", and we have media to investigate it.
Among the people who participated in the survey, more than 4 adults said that they had never skipped Liu Genghong, and half of them said that they were "not interested in jumping exercises".
Nowadays, modern people's sports choices are more diversified, and major sports apps are popular on social networks, and sports social groups check in for fitness or choose to exercise through fitness games, which also attracts people's attention.
But judging from the following jump in the past year, Liu Genghong is still a well-deserved "popular king".
Nearly 3 adults have skipped more than 10 times, and among those who have skipped with them, 11.92% are still insisting on dancing.
As Liu Genghong said in the interview, compared with last year's "explosion", I have a lot less hot searches now.
Last year, there were at least three or four million people online at the same time in my live broadcast room, and now there is no way to compare it to that time, which will also affect my mood to a greater or lesser extent.
But I don't think that's a bad thing, because I can do more of what I want to do without being too much of an amplified thing.
How to get more people to become healthier, happier, and happier through my live streaming and teaching is a more important thing.
Moreover, I found that the rise and fall of traffic is a normal thing, sometimes it is a problem with the algorithm, many things are uncontrollable, and all I can control is to do my own content well.
In the past, I only taught people online, but now I can communicate with more influencers through more offline activities, which in my opinion may be more valuable than 100,000 or 500,000 more data in the live broadcast room.
Since my debut, I have worked as an actor, singer, host, and now "Coach Liu", and some people will ask me which role I like the most?
In the course of the year, those who are still dancing have also gained a lot. As for whether Liu Genghong is out of breath or not, perhaps a passage from this friend can be seen as the answer:
"Any exercise requires persistence and graduality, and I hope that everyone will remember that everything is premised on their own goals and feelings.
We need to focus on the movement itself, and as for chasing someone or keeping up with a certain trend, the priority is actually lower so that we can stick to it. ”
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