Suddenly announced, Oriental Selection Company announced the dismissal of CEO Sun Dongxu and was replaced by Yu Minhong. As soon as this news came out, it immediately attracted widespread attention inside and outside the industry. At the same time, due to a "small composition" incident involving the anchor Tianquan, the company had to suspend the live broadcast, resulting in a serious loss of Douyin fans. The anchor Tianquan caused the company's Douyin fans to decrease by 700,000 due to black fans, while Dong Yuhui's fans increased by 4 million in the process. This series of events has plunged the company into internal strife, with the loss of more than 2 million Douyin fans and the change of CEO causing widespread concern among netizens.
First, let's focus on the transition between the ousted CEO Son Dong Wook and the new CEO Yu Minhong. This change of senior management often involves the adjustment of the company's strategic direction and management style. Was the dismissal of CEO Sun Dongxu due to personal performance, corporate strategic adjustments, or other unavoidable problems?
How will the new CEO Yu Minhong deal with the various challenges within the company and what changes will it bring to the company?
In addition, the company's decision to suspend the live broadcast has also caused heated discussions inside and outside the industry. Live streaming platforms have always been an area of much concern in the Internet industry, and the company's suspension of live streaming due to the "small composition" incident will undoubtedly have a significant impact on the company's revenue and user activity. How to deal with this crisis and resume the normal operation of the live broadcast platform is a problem that the company needs to think about urgently. This also reflects the importance of companies in the Internet industry that need to face various unexpected situations at all times and maintain their ability to respond.
At the same time, the incident of anchor Tianquan's black fans causing the company's Douyin fans to decrease by 700,000 is also worth in-depth discussion. Anchors have become the company's image spokesperson in the Internet era, and their words and deeds are directly related to the company's reputation and user loyalty. Tianquan's massive loss of followers on Douyin is not just an individual incident, but also an important case of how streamers deal with negative information on social media and how the company conducts crisis public relations. Companies need to learn from this experience, standardize the behavior of anchors, and strengthen their crisis response capabilities.
On the other hand, Dong Yuhui's fans increased by 4 million in the process, which triggered the industry's in-depth thinking about the fan economy. In the Internet era, the fan economy has become a new business model, and the rapid increase in the number of Dong Yuhui's fans may mean that his influence in the fan economy is constantly improving. Fans are not only the company's consumers, but also a manifestation of brand loyalty, which has a profound impact on the company's marketing and word-of-mouth construction. Companies need to pay more attention to the interaction with fans, and use the power of the fan economy to enhance the social value of the brand.
And the internal strife of the company is also an important part of this incident. Disputes within the company may arise from the divergent interests of senior management, or they may stem from employees' dissatisfaction with the company's management. The transfer of power between the dismissed CEO and the new CEO, as well as how the company resolves internal conflicts, is an important part of determining the future direction of the company. In this process, the leadership needs to remain calm and rational, and through effective communication and decision-making, stabilize the company's internal mood and ensure the normal operation of the company.
Finally, the company's Douyin fans lost more than 2 million, and the CEO change attracted the attention of netizens, reflecting the importance of corporate image management in the Internet industry. In the era of information dissemination, the company's image is directly related to the public's perception and trust in the company. Companies need to strengthen their interaction with users, enhance their corporate image, and establish a positive social image through active public relations activities. The change of CEO will also directly affect the change of the company's image, and the company needs to respond to the public's concerns in a timely manner through effective management and win the support of users.
In general, this emergency involves the change of the company's senior management, the suspension of the live broadcast platform, the handling of anchor incidents, the impact of the fan economy, internal disputes and image management of the company. Each of these aspects reflects the multiple challenges and complex scenarios faced by companies in the Internet industry. This is also a test of the company's crisis management and development strategy, and it also puts forward profound thinking and reflection for practitioners in the Internet industry.