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When we go shopping in the mall, we often see some high-end stores, such as brand-name clothing, jewelry, luxury goods, etc., the prices of goods in these stores are very expensive, and it is difficult for ordinary people to afford them.
Moreover, the traffic of these stores is also very low, and it is rare to see people coming in or buying, and sometimes there are even no clerks, only some furnishings and lighting, giving people a deserted feeling.
So, how do these stores survive, why have they never gone out of business, how do they make money? These questions may make us curious and wondering.
1. The income of high-end stores
The income of high-end stores mainly comes from the following aspects: commodity income. The commodity income of high-end stores refers to the income they obtain through the sale of goods, and this income is usually relatively high, because the goods of high-end stores have a certain brand premium, quality premium, design premium, etc., so their sales price, profit margin, gross profit, etc. will be relatively high.
Service revenue. The service income of high-end stores refers to the income they obtain by providing services, and this income is usually relatively high, because the services of high-end stores are professional, personalized, value-added, etc., so their service fees, commissions, and rates of return will be relatively high.
Other income. The other income of high-end stores refers to the income they obtain through other means, and this income is usually relatively high, because other ways of high-end stores are innovative, diverse, interactive, etc., so their other income may include membership fees, cooperation fees, royalties, sponsorship fees, etc.
Second, the positioning and strategy of high-end stores
The positioning and strategy of high-end stores are important factors that affect whether they can be profitable and survive. Generally speaking, the positioning and strategy of high-end stores mainly include the following aspects: target customers.
The target customers of high-end stores refer to the consumer groups they mainly serve and attract, which are usually high-end customers with certain economic strength, social status, consumption level, taste preferences, etc., such as the rich, celebrities, elites, etc.
The target customers of high-end stores determine the pricing and customization of their goods and services, as well as the methods and channels of their marketing and promotion.
Brand image. The brand image of high-end stores refers to their impression and cognition in the minds of consumers, which is usually shaped by the quality, style, and characteristics of their goods and services, as well as their history, story, culture, etc.
The brand image of high-end stores determines the value and significance of their goods and services, as well as their loyalty and reputation.
Market competition. The market competition of high-end stores refers to their comparison and competition with other stores in the shopping mall, and this comparison and competition is usually carried out in terms of quality, price, innovation, and diversity of goods and services. The market competition of high-end stores determines the advantages and disadvantages of their goods and services, as well as their market share and status.
3. The value and significance of high-end stores
The value and significance of high-end stores are the deep factors that affect whether they can be profitable and survive. Generally speaking, the value and significance of high-end stores mainly include the following aspects: economic value.
The economic value of high-end stores refers to their economic contribution to shopping malls and society, which is usually reflected through the sales and taxation of their goods and services, as well as the employment and income of their employees. The economic value of high-end stores can increase the economic income and benefits of shopping malls and society, and promote the economic development and prosperity of shopping malls and society.
Cultural values. The cultural value of high-end stores refers to their cultural impact on shopping malls and society, which is usually reflected through the branding, design, creativity, art, etc. of their goods and services, as well as their history, stories, culture, etc.
The cultural value of high-end stores can enrich the cultural connotation and diversity of shopping malls and society, and enhance the cultural level and taste of shopping malls and society.
Social value. The social value of high-end stores refers to their social role in shopping malls and society, which is usually reflected through the public welfare, charity, environmental protection, and responsibility of their goods and services, as well as their cooperation, exchange, and sharing. The social value of high-end stores can improve the social problems and needs of shopping malls and society, and enhance the social harmony and happiness of shopping malls and society.
epilogue
The high-end shops in the mall are deserted, but they have not closed, which is a phenomenon that makes people curious and puzzled. However, if we analyze them in terms of cost and revenue, positioning and strategy, value and significance, we can discover their mystery and truth.
High-end stores are not stores that we often come into contact with and consume in our daily life, but they are indispensable and cannot be ignored in our daily life. High-end stores are not stores that we look down on or can't understand, but stores that we should respect and appreciate.