Recently, Gartner officially released the "Market Guide for Video Platform Services" (hereinafter referred to as the "Guide"), and Tencent Cloud has become the first and only representative vendor in China to be selected for its leading audio and video technology and product portfolio.
Tencent Cloud's one-stop VPS solution demonstrates its comprehensive strength
According to Gartner, "As more and more organizations begin to consume and manage video content rather than static content such as text or images, the VPS (Video as a Service Platform) market continues to grow, and many organizations prefer to choose a service provider that offers a full range of VPS solutions." ”
In the China Video Cloud Market Tracker (First Half of 2023) released by the International Data Corporation (IDC), Tencent Cloud's audio and video solution share has topped the list for six consecutive years, providing a solid digital boost for enterprises to develop in the era of all-true connectivity. According to the Guide, as a representative vendor in the VPS market, Tencent Cloud not only provides the market with products such as Media Processing (MPS), Cloud on Demand (VOD) and Cloud Live Streaming (CSS), but also launches Stream Services, a global streaming media product based on overseas digital infrastructure and market characteristics, and provides one-stop streaming services for global enterprises through sub-products such as StreamLive/StreamPackage/StreamLink.
Global technology leadership: leading encoding technology and exclusive audio and video enhancement technology
It is worth mentioning that, taking Tencent Cloud Media Processing MPS as an example, the "China Video Cloud Market Tracker (First Half of 2023)" report released by IDC shows that Tencent Cloud ranks first in China in terms of market share in the field of video production, creation and media asset management. It can be seen that MPS has leading advantages in China, such as encoding technology, real-time audio and video image quality enhancement, media framework openness, and ecology, which can meet the video processing needs of enterprises in various scenarios. At present, MPS has achieved full coverage of leading audio and video customers in China, supporting more than 50% of the real-time media processing volume of the entire network.
For example, in terms of encoding technology, Tencent Cloud Media Processing MPS has industry-leading encoding capabilities for audio and video, and its mainstream encoding format support is the most comprehensive, covering H.264/H.265/H.266/VP9/AV1, as well as the national standard AVS2/AVS3, allowing users to save more than 20% of bandwidth storage costs compared with competitors at the same media processing cost. At the same time, MPS has also achieved very good results in major international coding competitions, ranking first in the MSU World Video Encoder Competition in the past three years, and also achieved the best results in the latest H.264/H.265 Per-title encoding evaluation report of cloud vendors released by Streaming Learning Center in 2022.
Audio and video quality is a common challenge in the industry, in this regard, MPS provides more than 10 enhancement capabilities through AI technology, such as detail enhancement, color enhancement, SDR to HDR, super resolution, and intelligent frame insertion, which can effectively help enterprises and users solve various audio and video quality problems.
After the image quality is restored, the facial features of the face are clearer
Enhance front (left) and back (right) contrast
Video quality enhancement technology
Continuous Leadership: Industry standard setters are pioneers in global ecosystem cooperation
In addition to its leading technology R&D capabilities, Tencent Cloud has also actively participated in the formulation of the H.266/VVC standard, becoming the first cloud vendor in the world to support H.266/VVC, serving as an important technical contributor in the standards organization, including co-editor-in-chief of the H.266/VVC standard and co-chair of reference software. Not only that, Tencent Cloud is also the only Founding Member of AV1 in China, and it is also actively involved in the development of the AV2 standard.
At the ecosystem level, MPS actively cooperates with overseas ecosystem partners in audio and video processing and transmission, and can support audio and video technologies such as Dolby Atmos, Dolby Vision, Nielsen, and Nagra digital watermarking, as well as transmission standards such as SRT, SMPTE2022-07, SMPTE ST2110 with JPEG-XS, and NDI to ensure low-latency, stable, and smooth audio and video transmission.
In addition, Tencent Cloud continues to contribute to the digital upgrade of global industries. For example, Tencent Cloud has partnered with Singapore-based streaming service BeLive Technology. BeLive Technology leverages Tencent Cloud's many products such as Stream Services to achieve professional cloud live streaming and real-time media processing. In addition, the VOD service also supports video storage, media resource management, and statistical analysis, helping businesses expand rapidly and enhance capabilities. At the same time, Tencent Cloud also helped MIXCHANNEL, Japan's leading live streaming platform, create a new live streaming experience, providing users with a more fully connected live streaming experience by providing mature streaming services (Stream Services) and video-on-demand (VOD) products.
The selection of Gartner as a representative vendor in the video platform service market is another recognition of Tencent Cloud's audio and video capabilities by Gartner and the industry. Previously, Tencent Cloud was highly recognized by Gartner in the CPaaS track, and its product capabilities ranked first in the Asia-Pacific region. In the "2022 Asia-Pacific Video Cloud Market Report" released by Sullivan, Tencent Cloud Audio and Video ranked first in terms of comprehensive competitiveness. In the future, Tencent Cloud will continue to meet the needs of audio and video scenarios in all walks of life, consolidate its technical capabilities, expand its product matrix, provide better audio and video experience for global users, and help global enterprises achieve business innovation and high-quality development.
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