# Country Garden "smashed the pot and sold iron" to survive, Wanda took the risk to pass the test, did it save real estate with these?
The real estate market has undergone tremendous changes in recent years, and many developers have faced significant challenges. Country Garden is at the cost of "smashing pots and selling iron", and Wanda is taking risks, can they succeed in surviving with these strategies? Let's take a look.
## Revealing Country Garden: The driving force behind "smashing pots and selling iron".
As a Chinese real estate giant, Country Garden has put forward a survival strategy of "smashing the pot and selling iron" in the face of market changes in recent years. This means that not only do they have to reluctantly reduce inventory, but they also have to cut down on upfront investment, and even sell the projects they already own.
The impetus behind this approach is twofold. First of all, Country Garden is well aware of the risks of the real estate market and actively weakens its exposure to avoid potential risks. Secondly, Country Garden hopes to attract the attention of the market by "smashing the pot and selling iron", in order to gain more trust and support from investors.
## Wanda's Adventure: Courage and Strength Coexist
Wanda, another well-known real estate company, has also adopted a risk-taking strategy. They have not only entered the "unbounded retail" of online and offline integration, but also boldly set foot in cultural tourism and other fields. Such a move undoubtedly increases the company's risks, but also brings more opportunities for Wanda to grow.
The reason why Wanda was able to take risks is not only by courage, but more importantly, by the support of strength. As a diversified enterprise, Wanda has strong resources and a large user base, which provides a solid foundation for their adventurous actions.
## Can real estate be saved?
However, we should not be blindly optimistic because of the efforts of Country Garden and Wanda. In the face of the challenges of the real estate market, it is difficult for a single survival strategy to work. The development of the real estate industry requires more innovation and flexibility.
First of all, developers should actively adjust the product structure to provide housing types and functions that meet market demand. In addition, real estate companies can also strengthen cooperation with technology companies to improve product quality and user experience with the help of artificial intelligence, big data and other technical means.
Second, the government should strengthen the supervision of the real estate market to avoid large fluctuations in the market. At the same time, developers are encouraged to explore green buildings and sustainable development to promote the healthy development of the industry.
Finally, consumers should also buy houses rationally, not blindly following the trend of speculation, but choosing houses that meet their own needs and economic capabilities.
## Conclusion
Country Garden's "smashing pots and selling iron", and Wanda's risk-taking pass, these measures undoubtedly show the courage and strength of the enterprise. However, the development of the real estate industry is not something that can be solved by a momentary effort and risk-taking. Developers need more innovation and flexibility, governments should also strengthen regulation and guidance, and consumers should buy houses rationally. Only by working together can the real estate industry usher in a healthier and more sustainable development.
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