On the evening of the 17th, the 2023 Vibrant Bay Area E-sports Competition came to a successful conclusion in Zengcheng District, Guangzhou, as the team of Guangdong Foreign Language Vocational School defeated the team of Nanjing University of Media and Communication 3-0 in the championship match. Although the cold wave in Guangzhou hit that day, the enthusiasm of the audience did not diminish at all, and the wonderful operation of the players attracted bursts of applause. The ensuing theatrical performances were splendid, integrating bands, rap, hip-hop and cosplay and other popular types of programs for young people, with professional performers singing and dancing passionately, and the lights reflected beautifully in the sky over Zengcheng Square, like a complete Liveshow.
Sun Xuan, member of the Party Committee, vice president and deputy editor-in-chief of Yangcheng Evening News Group, said at the award ceremony: "The joint creation of an e-sports event with Zengcheng District is an exploration of the implementation of the multicultural industry strategy and the integration of emerging business formats, and it is also a wonderful continuation of the long-term cooperation between Yangcheng Evening News and Zengcheng. In the context of Guangzhou's commitment to building a 'world famous e-sports city', this competition is timely. It is hoped that the successful implementation of offline events will allow more young people to feel the passion of e-sports and gain an in-depth understanding of the infinite prospects of the development of the 'e-sports+' industry." ”
As a competitive sport, esports is increasingly being recognized and paid attention to, especially by young people. The entry into the Hangzhou Asian Games as an official event and the establishment of the E-sports Committee by the International Olympic Committee have also brought e-sports closer and closer to the top stage of competitive sports. A person from relevant departments in Zengcheng District told the all-media reporter of Yangcheng Evening News that the popularity of this event and the high overall competitive level show that this emerging sport is quite compatible with Zengcheng. "Zengcheng takes Guangzhou Science and Education City as a platform, with 21 higher vocational colleges and nearly 300,000 college students, which is not only an important mass foundation for the development of e-sports in Zengcheng, but also a fertile ground for talents. It can be said that Zengcheng has unique advantages in the development of e-sports. ”
This competition provides a stage for the majority of e-sports enthusiasts to learn from each other, and also provides a rare platform for the development of the e-sports industry in Zengcheng. During the competition, the 2023 Vibrant Bay Area Esports Industry Roundtable was also held here. Industry leaders gathered at the round table to carry out "brainstorming" from a professional perspective, and jointly discussed the development path of the e-sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area, planned the industrial layout, and looked for a win-win situation. A person from the relevant departments of Zengcheng District said that the successful implementation of this competition and a series of peripheral activities has enabled Zengcheng to focus on the e-sports industry, improve the industrial chain, and stimulate innovation vitality, so as to accelerate the "modern vitality nuclear construction" in the eastern center of Guangzhou, and contribute to the goal of building a "world famous e-sports city" in Guangzhou.
At the competition site, Mr. Zhong from Liwan District, Guangzhou, said that he had regained his passion for e-sports, "I used to be a player of the League of Legends varsity team, but then I gradually faded out as I graduated, worked, got married, and had children. This time I was fortunate to come to the scene to watch the game, although I am not familiar with the glory of the king, but the atmosphere and professional commentary still seem to make me return to the years of excitement for the game. Miss Liu from a university came with friends, she told reporters that she was just a beginner in the glory of kings, and this competition allowed her to understand a lot of doorways, "Although it is only the eyes 'learned', but I can't wait to go back to 'open the black'!"
A person in charge of the live broadcast platform told reporters that the live broadcast data of this competition is "considerable", and the attention and discussion are very high. He said that at present, e-sports events are mainly divided into MOBA, chicken and party, with high and low thresholds, which can cover fans at all levels. "There are a lot of online competitions and players are very engaged. However, offline events are also a very important part of e-sports, because through the linkage with businesses and stadiums, as well as the collaboration of more diverse performances and interactive projects, e-sports can reach a wider range of people, thereby expanding the scope of audiences. Moreover, the online live broadcast of offline games is often more interesting and trafficked. The person in charge said.
Text | Reporter Zhao Liangchen
Editor: Long Xi