The hit TV series "Qiao's Courtyard" and "The Red Lantern Hangs High" have made Qiao's Courtyard a must-visit place for many tourists to Shanxi. On December 15th, the last stop of the 18th National Network Media Shanxi Interview Group came to Qi County, Jinzhong City, to learn about the past and present life of Qiao's compound.
The interview group walked into the compound of Qiao's family. Photo/Shanxi News Network
Qiaojia Courtyard was built in the 20th year of Qianlong in the Qing Dynasty (1755), is the former residence of Qiao Zhiyong, a famous Jin merchant in the Qing Dynasty, and one of the main inheritance places of Jin Shang culture.
Wood carvings, brick carvings, and stone carvings are overwhelming, and literati calligraphy and paintings, ancient ink and Han traces, and historical stories can be seen everywhere. In the Qiaojia Courtyard Scenic Area, which covers an area of more than 20,000 square meters, there are 18 courtyards, 41 small courtyards, and 731 houses, and the buildings are integrated and orderly. Pavilions, walls, doors and windows, plaques, railings, all are exquisite and exquisite, ingenuity.
After the snow, the Qiao family compound is even more quaint and quiet. Photo/Shanxi News Network
Green bricks and tiles, red lanterns, snow-capped ...... The Qiao family compound after the snow is simple and elegant, but it is more quiet. Standing in this castle-like building, the vicissitudes of time are coming, and a history of the rise and fall of the Qiao family over the past hundred years is in front of you.
"Qiao Guifa, the first generation of the Qiao family's founder, was originally a cloth cloth, due to the compulsion of life, in the early years of Qianlong in the Qing Dynasty, he began to 'go to the west' and founded the Fusheng Gong Firm, laying a solid foundation for the prosperity of the Qiao family. Because of this, the folk spread the saying that 'there is Fusheng Gong first, and then there is Baotou City'. Wang Xiaoxiao, the commentator of Qiaojia Courtyard Scenic Area, told reporters that Fusheng Gong was at its peak under the leadership of a generation of Jin businessman Qiao Zhiyong, with tens of millions of family assets and business names blooming everywhere, creating a miracle in the Chinese business community of "goods through the world" and "Huitong world".
As one of the representatives of Jin Shang culture, Qiaojia Courtyard inherits the Jin Shang spirit of "integrity, diligence and thrift, self-reliance, and talent". This spirit not only has a profound impact in the field of business, but also has inspiration and reference significance for modern society.
Qiao's Courtyard Wedding Courtyard. Photo/Shanxi News Network
Transform and upgrade supporting facilities, improve the overall layout and quality of scenic spots, innovate and create the brand culture of "Qiaoyuan Twenty-four Solar Terms", launch immersive performances, and increase the R&D and promotion of cultural and creative products...... Yuan Ye, deputy general manager of Shanxi Qiaojia Courtyard Tourism Co., Ltd., said that in recent years, Qiaojia Courtyard Scenic Area has enriched the supply of products around the culture of Jin merchants, and implemented quality improvement and service improvement. Through in-depth excavation of the essence of Jin Shang culture and the commercial resources of the Wanli Tea Ceremony, the single compound tourism has been upgraded in multiple dimensions, realizing the in-depth interaction between tourists and culture, attracting tourists to visit the Qiao family residential complex, understand the Jin Shang culture, and understand the spirit of Jin Shang.
"In the next step, the scenic spot will focus on creating digital experience scene projects such as the Jinshang Road Art Exhibition, the Surreal Experience Exhibition, and the Scenic Cultural Symbol Exhibition, so as to achieve multi-dimensional and multi-level restoration, present the history, cultural characteristics, and business stories of the scenic spot, realize the digital scene revolution with scientific and technological innovation, and let tourists get a surreal scene experience with a more advanced way of playing and interacting. Yuan Ye said.
Jiupai News reporter Peng Rongwen correspondent Zhang Xin
Please contact the reporter on WeChat: linghaojizhe
[Source: Jiupai News]
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