Dong Yuhui returned: There is no shortage of me in this world to sell goods

He still prefers the self who is in the countryside in his heart.

Text: "Chinese Entrepreneur" reporter Zhao Dongshan

Editor|Li Wei

Header picture source|Yu Minhong Douyin video screenshot

After a week, Dong Yuhui is finally back.

At around 7 p.m. on December 16, Dong Yuhui made his debut after the "Little Composition" incident, and had a dialogue with Yu Minhong in the same frame in the Douyin live broadcast room of New Oriental founder Yu Minhong.

During the days when Dong Yuhui returned to his hometown in Shaanxi to rest, the development of public opinion related to Dongfang Selection far exceeded everyone's expectations, including Dong Yuhui himself. Coupled with the inappropriate remarks of the anchor Tianquan on the evening of December 15, Dongfang Selection continued to push Dongfang Selection into the quagmire, and the fans of Dongfang Selection's Douyin account continued to decline.

It wasn't until the morning of December 16 that Dongfang Selection threw out a recall announcement that temporarily calmed down the anger of fans. On the same day, Dongfang Selection issued an announcement on Douyin, removing Sun Dongxu from the position of executive director and CEO of Dongfang Selection, and Chairman Yu Minhong concurrently served as CEO of Dongfang Selection.

Even though the signal given by Yu Minhong is very obvious, the outside world is still paying attention to and speculating about Dong Yuhui's whereabouts. In the evening, Yu Minhong and Dong Yuhui spoke openly and honestly, revealing their hearts, and in the nearly one and a half hours of the live broadcast, Yu Minhong responded to Dong Yuhui's stay, the reasons for the removal of Sun Dongxu as CEO, and the future salary and other issues.

In the face of the news that has continued to ferment in the past few days, Dong Yuhui said: "The whole world is in a storm, I have not experienced it, it is very painful. "He blamed himself, he felt very naïve and stupid about the handling of this matter, and it was a small matter.

Dong Yuhui said that his phone has been blown up in the past few days, and he has received olive branches from many companies and investors, but he has rejected all of them. He was afraid of the surging public opinion in the outside world, he said: "I am naturally a little cowardly and timid, I did not respond, I am afraid of misleading the outside world." ”

But he made five or six phone calls with Yu Minhong every day, and he would inform Yu Minhong one by one which agencies contacted him. At the same time, Yu Minhong also gave him a lot of advice.

During the live broadcast, Dong Yuhui made it clear that he would continue to stay in Dongfang Selection. At the same time, he also repeatedly emphasized that he hopes that Dongfang Selection will be good, and it is impossible to watch his hard work be ruined, just like no one wants to see their children bad, "Whether I am here or not, I hope that Dongfang Selection will be good." ”

But Dong Yuhui also wants to be himself.

"I don't want the outside world to see me as a delivery anchor after this matter ferments, I don't like to be a delivery anchor, that's not my intention, I don't like myself, I want to live my life according to my own wishes. ”

He still listens to the opinions of this noisy world, but he also wants to keep his own opinions and stick to his heart.

The live broadcast of Yu Minhong and Dong Yuhui temporarily calmed down the "small composition" incident of Dongfang Selection. However, Luo Yonghao, who watched the live broadcast, once again emphasized that it is understandable that Dongfang Selection wants to go to Donghua, but in the process, Dong Yuhui's contribution has no fair and just return, and his interests are not guaranteed at all.

"There is no shortage of me in this world to sell goods"

Dong Yuhui in Yu Minhong's live broadcast room looked haggard. He said that since he became known in June 2022, sleep has always been a problem, often falling asleep after 6 a.m., and even needs to take some medication.

During this period of rest, Dong Yuhui was re-examining and positioning himself.

He said: "There is no shortage of me as a seller in this world, and I don't want to take this opportunity to become a top anchor in the industry." That's not what I intended. ”

Dong Yuhui once said: "I have never been remembered by everyone because of the good explanation of the product, I sell rice, but you remember the snow of Changbai Mountain; I sell Su Dongpo, but what you remember is ten years of life and death." I've never been remembered for how well the product is explained, and I'm not a qualified salesperson, even if I'm a salesperson. ”

The more love and praise from the outside world, the more empty Dong Yuhui became.

He laughed at himself that he was not good-looking, he was not tall, and he didn't quite understand why so many people had so much love and kindness. He believes that as long as you stick to your beliefs in life and become every sound individual, you are changing society.

After experiencing this uproar of public opinion, he found that he still prefers to read, self-deprecating and elegant, and likes to talk about books and introduce culture.

Regarding his future career plan, he will continue to stay at New Oriental and stay in Oriental Selection, "but he will focus more on the promotion of books and cultural tourism." In fact, Yu Minhong also said in the live broadcast that he was already planning to take Dong Yuhui to live broadcast abroad.

Source: Screenshot of Yu Minhong Dong Yuhui's Douyin live broadcast

30-year-old Dong Yuhui was born in rural Shaanxi, before deciding to join the Oriental Audition, he went back to his hometown in Shaanxi, he asked his grandmother: "If one day I become a vegetable seller, what do you think?" Grandma's words relieved Dong Yuhui of his burden.

originally thought that he was a live broadcast vegetable seller, but Dong Yuhui himself didn't realize that the sudden explosion made fame, fortune and traffic all rush in, and while gaining a sense of achievement, after a year, Dong Yuhui was also trapped by the surging power.

In New Oriental and Oriental Selection, the person Dong Yuhui cares about the most is Yu Minhong, and the communication between him and Yu Minhong has always been relatively smooth, at least he feels that he has always been respected and listened to.

"This is probably more important to me than how much money is spent. Dong Yuhui said in the live broadcast that his own personality resists violent emotional conflicts with others, and he is destined not to like to do some management work that requires high-intensity communication, and indirectly responded to netizens' suggestions that Dongfang should give him a higher position and power.

Even if he stays in Dongfang Selection, salary and treatment are not Dong Yuhui's first pursuit at the moment.

Dong Yuhui said in the live broadcast that we must think about the value and meaning of work. "If I had simply been for a higher financial reward, I would have left Oriental Selection in June last year. I have received many sky-high offers (invitations), but in fact, Mr. Yu has already talked to me this afternoon on treatment, please rest assured, there will be no disadvantage. ”

Yu Minhong turned the tide

Regarding the recent surging public opinion related to Dongfang Selection and Dong Yuhui, Yu Minhong, as the eldest parent, also responded to this one by one.

Yu Minhong said that the removal of Sun Dongxu as CEO had nothing to do with Dong Yuhui.

"First of all, the editor can express himself beyond the management, Sun Dongxu can't stand the (negative) remarks on any platform, so he will express it with an inappropriate attitude and language on the live broadcast, which is a serious violation of the rules, he could have handled this matter well, instead of adding fuel to the fire. ”

Yu Minhong is also reflecting on the fact that such a huge negative public opinion appeared in Dongfang Selection this time, in a sense, it is his own responsibility, because he is Xi to being a hands-off shopkeeper. "Usually I don't care about what they are doing, how they do it, what decisions they make, and what kind of problems they have in between. ”

Although Sun Dongxu was removed from the post of CEO of Dongfang Oriental, Yu Minhong still admired Sun's talent.

"Dongfang Selection's little grandson (Sun Dongxu) is a vigorous and resolute person who does things very decisively, and his decisiveness also enables Dongfang Selection to lay out and develop at a relatively fast speed, but behind his decisiveness, of course, there is no such thing as a thorough thinking about the steady development of things, so there are also some loopholes. Yu Minhong said.

In Yu Minhong's view, this incident is a big loophole caused by the accumulation of typical management, "On the whole, because as the chairman, I did not use my position to carry out stricter requirements when some things appeared in the whole company." ”

In response to the widely circulated topic of "choosing one of the two", Yu Minhong said, "This is not the case at all, because Dongfang Xiaosun (Sun Dongxu) is now from the CEO, and as an entrepreneur and manager of New Oriental for a long time, he is also my little brother, and he will continue to contribute to Dongfang Selection in his way." ”

Yu Minhong said in the live broadcast that before announcing the removal of Sun Dongxu, Dong Yuhui also came to intercede.

"I believe that Dong Yuhui and Sun Dongxu can get along well, and this kind of thing will not happen again under my leadership. Yu Minhong emphasized that Dongfang Selection will maintain the existing team, but the CEO has been changed.

Regarding Dong Yuhui's salary and future development plan, Yu Minhong also mentioned: "The original Dongfang selection platform was unfair to Yuhui, which limited Yuhui's development to a certain extent. ”

"I hope that each of us can realize our inner feelings and ideals, and I hope that Dongfang Selection can provide such a platform for feelings and ideals. I believe that after such a turmoil, I, as the CEO now, will be able to provide such a sentiment to achieve the direction of development. I also hope that in the future, if we can do better, we can achieve greater benefits for everyone, including Yuhui's greater benefits, and other streamers' greater benefits. ”

Dong Yuhui's future

After this battle, Dongfang Selection has incurred huge losses in both stock price and brand reputation.

It was not until the dismissal of Sun Dongxu as CEO of Oriental Selection, as well as the joint live broadcast response of Dong Yuhui and Yu Minhong, that the trend of losing fans on the official account of Oriental Selection eased, and those surging negative public opinion also had some positive turns, and some netizens left a message: "Comfortable, continue to be a fan from tomorrow."

As for the future development direction of Dongfang Selection, Yu Minhong still adheres to the previous ideas: "First, adhere to the direction of helping agriculture; second, spread culture and lead everyone to see the world." This has always been my wish, and it is also Yuhui's wish. ”

Now that Yu Minhong is personally in charge of Dongfang Selection, he will soon start a round of major adjustments, including the treatment of all anchors.

Yu Minhong deliberately emphasized: "This adjustment is not only for Dong Yuhui alone, but for all the anchors of the company." He hopes that through this adjustment, he will lay a good development direction and foundation for the company, and at the same time, he also hopes to give Sun Dongxu the space to continue to do things, "There are still many things that Sun Dongxu can do."

Regarding Dong Yuhui's right to speak in the company, Yu Minhong said that Dong Yuhui will definitely have the right to speak in the future, and he also hopes that the ousted Sun Dongxu can also make suggestions, "I will also listen to his opinions", "What Dong Yuhui wants to do in the future, as long as I think it is reasonable, I will definitely mobilize resources to help him achieve it."

Yu Minhong said, "Everyone said that Dong Yuhui was fooled, and I told Yuhui that I could leave at any time." Dong Yuhui said: "Teacher Yu said that he could leave at any time, and he could even help me and fulfill me. The question of income is enough, and the pursuit of high income requires you to spend more money, and you can't take advantage of everyone's love and care to grab benefits. ”

In 2019, Dong Yuhui dragged a box of cured beef from Xi'an to Beijing to "defect" to Sun Dongxu. Under the pressure of "double reduction" in 2021, Dong Yuhui, an English teacher who has taught 500,000 students, is confused and wants to leave New Oriental. Sun Dongxu asked him rhetorically, why didn't Mr. Yu stay and try it if he was so determined to transform into agriculture?

Maybe Dong Yuhui himself didn't expect that the battlefield after his life was not on the podium, but in the live broadcast room. And his sincerity and profound knowledge made him a clear stream in the live broadcast industry, and quickly became popular, and all fame, fortune and attention also surged.

Dong Yuhui admitted frankly in the live broadcast that his state has deteriorated recently, which is very different from the state of "witty words" in June last year. He prefers to be idle and happy, and does not like management work that requires high-intensity communication and mission must be achieved, "When I left Xi'an today, my mother only cared about me eating well and sleeping well."

After becoming popular for a year and a half, Dong Yuhui found that after a walk in Vanity Fair, he still preferred the self who was in the countryside in his heart.

"It became popular last year, but it was actually a great luck that fell to a very ordinary child born in the countryside. Why do I like to run home during the holidays? Because being close to the land makes me feel grounded, and only hard work can lead to harvest, and there are always natural and man-made disasters, so I have to be optimistic. In this turmoil, Dong Yuhui returned to his hometown in Xi'an.

Realize that the past is not admonished, and those who know the future can be traced. Dong Yuhui returned and came again.

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