Hey, have you heard? Recently, there is a super brainwashing Divine Comedy in popularity, which is the "Queen of the Divine Comedy" Gong Linna and the domestic shampoo brand Yu Jie that we are all familiar with "Anti-dandruff Legend". Don't underestimate this song, it's not just a melody that makes your ears pregnant, the marketing wisdom behind it is simply amazing.
First of all, let me take you into the world of MVs. Imagine Gong Linna as a charming shampoo shop proprietor who not only has top-notch craftsmanship, but also has a secret weapon - rain shampoo. Customers from all over the world came because of dandruff problems, but they were completely conquered by this "demonic brainwashing" advertising song. Gong Linna's unique voice seems to have magical power, penetrating the screen and reaching people's hearts.
"Don't worry about dandruff anymore, Yujie is a good friend. This lyric is simply so catchy! It is unforgettable to listen to it once, and coupled with Gong Linna's infectious singing, it simply makes people want to listen to it again. Netizens also said that they were "brainwashed", and the effect was comparable to brain platinum.
Speaking of the brand Yujie, it is a daily chemical veteran with a long history. But even so, there are many challenges in the fierce market competition. The glory brought by those spokespersons in the past is a thing of the past, and now Yujie needs to start anew.
So, they drastically changed their strategy and launched this "Dandruff Legend". After all, in today's era of information explosion, whoever can leave a deep impression in the minds of consumers will win the market. And Yu Jie obviously understood this truth: use a divine comedy that is easy to remember and sing, both down-to-earth and cultural, to capture everyone's ears and minds.
What's more ingenious is that "Dandruff Legend" integrates elements such as rap and traditional drama, and skillfully combines national tide and national feelings. It seems that Yujie really wants to capture the beating hearts of young consumers!
If you are still skeptical about the effectiveness of "brainwashing ads", then I can tell you a few examples: Mixue Bingcheng, Pinduoduo...... These well-known advertising songs that resound through the streets and alleys all prove a truth: memorization and repetition are king!
In short, "Dandruff Legends" is more than just a song. It reflects the flexible change of Yujie's brand strategy, keeping pace with the times, and successfully grasping the psychological needs of consumers who are picky but also eager for fresh experiences through vivid storylines, humorous and intelligent language expressions. So next time you inadvertently hum: "Don't worry about dandruff anymore~", don't forget that there is actually a wonderful story behind the brand to regain the right to speak in the market!