Recently, the live broadcast platform of Dongfang Selection has been swept by an incredible frenzy, which made me fall into deep thought, it turns out that there are so many unspoken rules in the live broadcast industry. It all started with a live broadcast by Tianquan in the early morning of the 16th, and his behavior of smashing his mobile phone plunged the entire platform into chaos, which eventually led to an emergency suspension of the broadcast for one day. It's worth digging deeper into what is going on behind the scenes.
The incident began when Tianquan suddenly imitated Dongfang Xiaosun's style and slammed the mobile phone on the table, and then confidently declared that "his hand slipped". This scene ignited a fuel barrel and provoked an uncontrollable boom. His words are not only straightforward and poisonous, but also a staggering shot at fans with ghosts. At this moment, he is like a weird character in a drama, with a kind of deviant publicity.
The "hard style" displayed by Tianquan gives people a sense of uninhibitedness. He shouted while squeezing the orange, "Whether it's a colleague or a leader, I'm the same!" This heroic tone is simply a representative of Internet terms, making people feel that he is not only broadcasting, but also giving everyone a practical lesson on "how to play live broadcast in the Internet era".
He even called on fans to "use up the three coupons before being blocked", which is simply funny and cunning. This business war was staged in the live broadcast room, and Tianquan's "selling for money" was like fighting a virtual war, but we, the audience, became witnesses of this war. This passionate performance is like a sentinel battle of a live broadcast business war, which is amazing.
The most shocking thing is the reaction of the entire live broadcast team to this turmoil. Instead of stopping it, the staff burst into laughter. The director even nodded yes on the sidelines, as if it was all a well-planned drama. Such a runaway situation makes people wonder if there is a cultural atmosphere of "deliberately creating topics" on this platform, which makes the whole incident even more confusing.
In this short 15 minutes, although Tianquan's operation sold more than 1 million goods, it also lost millions of fans when nightfall, which eventually led to Dongfang Selection having to temporarily suspend the broadcast for one day. Whether such a business method is worth it has become a question worth pondering. Although he held back for two days, he also held back a business storm, however, whether such an outbreak can bring positive effects to the entire platform has become a mystery to be solved.
The exposure of Tianquan's family background has put a veil of mystery on the whole incident. This Beijing boy is actually from a privileged family and spent his childhood in a high-end community near New Oriental. The family affluence behind this is in stark contrast to the wild image in his live broadcast, which also adds some incredible color to the whole incident.
Dongfang Selection has always been my favorite live broadcast room, Dong Yuhui's storytelling and Ming Ming's small jokes have brought me countless laughter and knowledge. However, this incident made me think about this platform in a new way. Is it that while pursuing commercial interests, we should also pursue the quality of content? Is it that while attracting attention, we should also maintain a basic bottom line?
The decision to stop broadcasting for Mr. Yu Minhong can be said to have given this turmoil an unexpected ending. I hope that he can really lead the whole team to reflect deeply and create a more stable platform image in a closed-door reflection. For those of us who are self-media creators, this incident is more like a wake-up call, reminding us to think twice before delivering information to avoid becoming an unexpected fueling the fire.
Behind this turmoil, perhaps we can see the rise of a more responsible and quality-oriented live broadcast platform. I hope that Dongfang Selection can learn from this, better serve the audience, and bring us a more exciting live broadcast experience. Perhaps this suspension can be an opportunity to start anew, not just the end of a storm.