Chinanews.com, December 17 (Zhongxin Financial Reporter Xie Yiguan) In the past few days, a top comment by the editor of Oriental Selection on Dong Yuhui's "small composition" caused an uproar and put Oriental Selection in the spotlight of public opinion.
Dongfang Selection CEO Sun Dongxu, Dong Yuhui, and Yu Minhong responded one after another, but did not let the matter settle down, but made Yu Minhong face what netizens called the "one of two choices" problem between Sun Dongxu and Dong Yuhui. On the evening of December 15, the extreme remarks of Tianquan, the anchor of the Dongfang Selection Live Broadcast Room, once again aroused heated discussions among netizens.
In the face of the pressure of Dongfang Selection's Douyin official account losing fans and Dongfang Selection's Hong Kong stock price continuing to fall, on the 16th, Yu Minhong finally took action: Dongfang Selection's official Douyin account announced that it would temporarily suspend broadcasting, thinking about it behind closed doors, removing Sun Dongxu from the position of CEO, anchor Tianquan stopped live broadcasting for three months, Yu Minhong personally issued an apology letter, and responded to questions in the live broadcast of his account and Dong Yuhui......
On the evening of the 16th, Yu Minhong and Dong Yuhui joined together for a live broadcast. Screenshot from Yu Minhong's live broadcast room.
Dong Yuhui: "I didn't say I was leaving"
At about 19 o'clock on December 16, Dong Yuhui sat in Yu Minhong's live broadcast room and broadcast live with Yu Minhong. The number of viewers in the upper right corner of 100,000 shows the high attention of this live broadcast.
"I didn't say I was leaving. "If my existence is good for Dongfang Selection, I will continue to be there, and if it is not good for Dongfang Selection, I may leave and see Teacher Yu's adjustment." Previously, a number of companies were rumored to have thrown olive branches to Dong Yuhui, and Dong Yuhui's words responded to the personal "dispute between going and staying" on the Internet in the past few days.
Regarding career planning, Dong Yuhui mentioned that many parties have given him a lot of advice recently, and many people have indeed come to him, "but I instinctively refused." "I call myself a reader, there is no shortage of me in the world to sell goods, I don't want to take this opportunity to become an anchor with goods, this is not my intention. ”
In the live broadcast, Dong Yuhui also responded to the recent uproar in the Oriental Selection "Small Composition" incident. "The recent 'small composition' incident, I didn't handle it very well. "The matter that the editor replied with the account was originally a very small matter, and my handling was very naïve and inappropriate, and the words in the communication with Mr. Sun were not very good. ”
Regarding Dong Yuhui's salary that many netizens are concerned about, Dong Yuhui also said, "If I were simply for higher economic compensation, I might have left Dongfang Selection in June last year." I've had a lot of offers at high prices, but I have to think about the value and meaning of my work. ”
Yu Minhong: The removal of Sun Dongxu is not a "choice between two"
In this live broadcast on the evening of the 16th, Yu Minhong mentioned Sun Dongxu, CEO of Oriental Selection, several times, in addition to responding to the rumors that Sun Dongxu and Dong Yuhui did not agree, he also explained the reason for the removal of Sun Dongxu as CEO.
On the evening of December 12, Sun Dongxu's response to the "small composition" in the live broadcast room pushed him to the forefront. Although during the live broadcast, Sun Dongxu criticized the editor's team for its emotional work and inappropriate communication methods, and emphasized that the company's recognition of Dong Yuhui's contribution was not indebted in terms of treatment. However, Sun Dongxu's inadvertently revealing Dong Yuhui's salary caused dissatisfaction among many netizens.
As the rumors of Sun Dongxu and Dong Yuhui's disagreement continued to ferment, public opinion pushed Yu Minhong to the situation of Sun Dongxu and Dong Yuhui's "one of the two".
On December 16, the Douyin account of Dongfang Selection issued a notice of personnel appointment and dismissal, announcing that "Sun Dongxu will be removed from the position of executive director and CEO of Dongfang Selection, effective immediately." This notice is also believed by the outside world that Dong Yuhui has "won".
Screenshot of Dongfang Selection's Douyin account.
In this regard, Yu Minhong explained during the live broadcast that the removal of Sun Dongxu as CEO is not a "choice of two" as rumored by the outside world. This matter has nothing to do with Dong Yuhui, mainly because of poor management, including the "editor's" statement on the official account of Dongfang Selection by the management, Sun Dongxu's inappropriate expression during the live broadcast, and Tianquan's gaffe during the live broadcast. He stressed that this is a major management mistake and requires managers to take corresponding responsibility.
Yu Minhong said that before the board of directors convened to remove Sun Dongxu, he had communicated with Dong Yuhui, "Yuhui also said, Mr. Yu is not suitable for this, I have a good relationship with Xiao Sun, can there be other ways to solve this matter together."
As for whether Sun Dongxu will leave the company, Yu Minhong mentioned that although Sun Dongxu is no longer the CEO, he will continue to contribute to Dongfang Selection as an entrepreneur. He said that Sun Dongxu will still participate in the development of Dongfang Selection and do more things for Dongfang Selection, "such as self-selected products, supply chain, etc., Yuhui and I can't do it at all." ”
道歉! 道歉! 再道歉!
According to media reports, on the evening of December 15, Dongfang Selection anchor Tianquan was suspected of provoking fans in the live broadcast, saying that the egg yolk crisp would not be expiring, and those who brushed the expiry period estimated that today's salary could not afford to buy egg yolk crisp. He also mentioned that he admired netizens for being literate and setting up so many blocking words, but they were still able to change their ways.
Although some comments said that it was because of another fan insult, this remark undoubtedly intensified the contradiction between Dongfang Selection and "fans". It was reported that during the 4-hour live broadcast that night, Dongfang selected 700,000 fans.
In the face of waves of unsettled waves, in the early morning of December 16, Dongfang Selection's official Douyin account updated its account profile, saying that it was temporarily suspended today and thought about it behind closed doors.
On the 16th, Dongfang Selection issued an apology statement, saying that on the evening of December 15, Dongfang Selection's anchor Tianquan made inappropriate remarks in the live broadcast room, which aroused criticism from the majority of netizens. According to the company's decision, from now on, the anchor Tianquan will stop live broadcasting for three months and severely criticize the anchor. Dongfang Selection will seriously review and strengthen anchor training, please criticize and supervise, apologize to the majority of netizens, and thank all sectors of society for their attention.
On the afternoon of December 16, Dongfang Selection's Douyin account also released an apology video of anchor Tianquan, in which Tianquan said that he did not control his emotions, "I'm very sorry, I regret my behavior yesterday." He also said that he had no intention of offending the majority of netizens and would continue to criticize himself.
The anchor Tianquan apologized. Screenshot of Dongfang Selection's Douyin account.
In response to netizens' questions about Dongfang Selection's blocking in the comment area, on the 16th, Yu Minhong issued an apology letter on the "Dongfang Selection" Douyin account.
The letter said that in recent years, due to the problem of online public opinion, the Dongfang Selection live broadcast room has used an inappropriate way to block some netizens and friends who put forward opinions and suggestions, which is extremely inappropriate. He has made severe criticisms of this mistake and apologized to the majority of netizens for this matter. The netizens who were blocked have all been dismissed, and netizens are welcome to continue to put forward constructive opinions and criticisms on the development of Dongfang Selection.
In just one day, Yu Minhong made a number of "big moves" to turn the tide and succeeded Sun Dongxu as the CEO of Oriental Selection.
"I used to respect the opinions of the management very much, and now that I am in charge of the company, I will soon start a round of major adjustments. In the live broadcast on the evening of the 16th, Yu Minhong said that the adjustment includes the treatment of all anchors, and this adjustment is not only for Dong Yuhui alone, but for all anchors in the company. It is hoped that through this adjustment, a good development direction and foundation will be laid for the company. "There's a lot more that Sun Dongxu can do."
"The whole world is stormy and hasn't experienced anything like that. I believe that it will eventually disappear. Dong Yuhui said in the live broadcast.
But after Luo Yonghao watched this live broadcast, he issued the remarks of "another stupid trick" and "what else to talk about in the face of this sober barrage", which may also mean that this turmoil will not "disappear" so quickly.
"Oriental Selection is not a school, it is a listed company. Listed companies must have a strict internal control system and a sound corporate governance structure. Liu Shuwei, a researcher at the China Enterprise Research Center of the Central University of Finance and Economics, also shared his views on his personal social platform: The evolution of the Oriental Selection incident exposed the company's extremely weak ability to deal with "crisis events", and the underlying reason was that there were serious problems in the company's internal control system and corporate governance capabilities. (ENDS)