If the Audi A8L does not reduce its price, can it compete with the BMW 7 Series and Mercedes-Benz S-Class in the market?
BBA's cars have always been very popular, entirely because of the brand effect, but in recent years, the degree of involution of the car is beyond imagination. Even the competition between BBA brands is quite fierce, in order to be able to win over consumers, whether it is Audi, Mercedes-Benz, or BMW, they are working hard. These brands all want to seize the market for high-end cars, but unfortunately now, with the recently launched Audi A8L, which is not cheap in terms of price, and if you want to compete at this price, it is likely to dissuade some consumers.
The current 2024 Audi A8L starts at 82.98, with different configurations matching different prices. From the overall price point of view, it is really higher than imagined, so with the current price of Audi A8L, can it compete with BMW 7 Series and Mercedes-Benz S-class to grab the market? In fact, it also depends on whether consumers can accept it, if the price is proportional to the quality, then the problem is certainly not big. Let's take a look at the specific performance of the Audi A8L.
In terms of appearance, the overall look is very in line with the aura of BBA cars, sporty and domineering enough. The design of the front of the car is mainly luxurious, especially the 45TFSI luxury upgraded 20-inch wheels, and the 50TFSI premium wheel style has also been greatly changed, making the car look more in line with the positioning of BBA cars. At the same time, the car is also equipped with matrix LED headlights as standard, and the front grille still adopts a classic design, which is an Audi car at a glance.
From the side, the lines are sharp and very textured, so that the level of the car is improved again, from the perspective of appearance, it is still the taste of Audi, and the overall temperament is very in line with consumers who like Audi. Audi has also been impressing consumers with classic fashion models, and it can be said that it has won the hearts of the people in terms of appearance.
Inside, the interior seats are available in four- and five-seater variants, making the interior spacious enough. You can do whatever you want. There is also a central platform at the back of the car, so passengers sitting in the car can feel the comfort of a BBA car. The configuration in the car is also quite powerful, whether it is the display screen, or the system, etc., all adopt the latest style, after all, you get what you pay for.
In terms of power, this Audi A8L can provide a lot of power combinations, among which the basic version of the model is equipped with a 2.0T engine with a maximum power of 265ps. The 50/55 TFSI is equipped with a mild hybrid combination of a 3.0T V6 engine + 48V motor, which can reach 286/340 hp, and the 60 TFSI is equipped with a 4.0T V8 engine + 48V motor, which can reach 460ps. Different versions of the model correspond to different power.
In general, the price of the Audi A8L is not cheap, and this price can be said to be unacceptable to ordinary people. But for consumers who want to buy a high-end model, this car still has merit. It's just that whether this price can compete with Mercedes-Benz, BMW and other cars still depends on the sales volume that will be launched later.