21st Century Business Herald reporter Bai Yang reported from Beijing
On the evening of December 16, Dong Yuhui started broadcasting, but it was not in the Dongfang Selection live broadcast room where the live broadcast was suspended, but Yu Minhong's personal live broadcast room.
The "small composition" turmoil of Dongfang Selection has been fermenting for a week. This morning, Dongfang Selection removed Sun Dongxu from the post of CEO, which can be regarded as a substantive response to this turmoil, but Dong Yuhui, who is in the center of public opinion, has not been decided.
However, in this live broadcast, Dong Yuhui and Yu Minhong sat together and responded to everything to the outside world.
When the broadcast first started, Yu Minhong said, "Wait first, become popular", but in less than a minute, more than 500,000 users poured into the live broadcast room. Dong Yuhui replied with a smile, "No, no."
In such a relatively relaxed atmosphere, Dong Yuhui and Yu Minhong started a live broadcast lasting about 1 hour and 20 minutes. During the live broadcast, the two talked about some of their feelings and thoughts about what happened in the past week, as well as responded to some questions that the outside world was concerned about.
Compared with the previous state in the live broadcast room, Dong Yuhui now looks a little tired. But as he said, what had happened in the past week was something he had never experienced before, and he could only curl up like grass and let the storm storm outside.
According to the live broadcast content, the 21st Century Business Herald also sorted out some key information.
Where did Dong Yuhui go this week?
On December 10th, after the Dongfang selection ended the special live broadcast in Jilin, the "small composition" turmoil occurred, and since then, Dong Yuhui has not appeared in the live broadcast room, and the outside world has different opinions on this.
However, in the live broadcast, Dong Yuhui revealed that after the Jilin special session, he had arranged a vacation, and after the vacation, he would go to several other places to do product traceability, but because of the weather, the product traceability was canceled. He had planned to return to Beijing yesterday, but because of heavy snowfall, the train back to Beijing was also canceled, so he could only come back today.
Dong Yuhui said that his real feeling in the past two days was that he was very painful. The whole world is in a storm, and he and Dongfang Xuan have not experienced it, but he believes that it will eventually disappear.
In the past two days, Dong Yuhui's phone has been blown up, but he instinctively rejected all these messages. He said that it was not anyone's intention that all this happened, but it did come to this point, and all he could do was listen to the world's opinion and keep his own point of view.
Dong Yuhui said that everyone gave him a lot of advice, but he insisted on sticking to his heart. Familiar friends still remember that I became unexpectedly popular in June last year, not at all because the goods sold well, nor because the products were well told and attracted everyone's attention. I sell rice, the last thing everyone remembers is the snow of Changbai Mountain, I sell Su Dongpo, everyone remembers that ten years of life and death are boundless, so, I am not a very good salesman, and there is no shortage of me in this world, and I don't want to take this opportunity to become the industry's top anchor with goods, which is definitely not my intention. ”
What Dong Yuhui really likes or pursues is to be a scholar, vassal and elegant, talk about books, and introduce culture.
When it comes to management, Dong Yuhui said that he is very scared and resistant to having violent emotional conflicts with people. "This is one of my characteristics, and it is destined that I will not like to do some management work that requires high-intensity communication, or some work that is extremely mission-oriented and goal-oriented."
Why was Sun Dongxu removed as CEO?
Regarding what happened in the past week of Dongfang Selection, Yu Minhong said that it was actually because of a small beginning, at first he thought it was a small thing, but now, it has been a little out of control. "In a way, it's my responsibility to have this situation, because I'm a hands-off shopkeeper. ”
Yu Minhong said that the whole incident exposed the loopholes accumulated in the management of Dongfang selection, and he, as the chairman, did not use his post power to carry out stricter requirements when the whole incident showed bad signs, resulting in the butterfly's wings flapping and eventually turning into a storm.
In fact, in New Oriental, Yu Minhong's management style is indeed more decentralized, and he usually does not interfere too much in the management of the people below. And Sun Dongxu's character is resolute and decisive. In the development of Dongfang Selection in the past, Sun Dongxu's character has brought a lot of help to the company, but in this turmoil, his personality has also brought some management loopholes.
In this matter, first of all, the editor can bypass the management and express himself directly on the public platform of Dongfang Selection, and after Dong Yuhui and Sun Dongxu have already explained, the editor has expressed it for the second time, which also further expands the storm.
In the face of all kinds of remarks on the platform, Sun Dongxu forgot his identity, ran to the live broadcast room and made inappropriate expressions, which was a serious violation of the rules. Yu Minhong said that as a company CEO, he should think about how to handle this matter well, rather than adding fuel to the fire.
Coupled with the gaffe of the anchor Tianquan in the live broadcast room on the evening of the 15th, Yu Minhong believes that these internal management improprieties have risen to a state that has a significant impact on the company's shareholders and board of directors, so from the perspective of company management, it also needs to be dealt with.
Yu Minhong said frankly that the whole company has fallen into a relatively chaotic state, so he should be the CEO to adjust this state. However, although Sun Dongxu was removed as CEO, Yu Minhong still called him "my little brother", and Sun Dongxu will continue to contribute to the company in the future.
What will happen to Dong Yuhui next?
Regarding what Dong Yuhui will do in the East next, Yu Minhong first emphasized that there is no communication between him and Dong Yuhui. Dong Yuhui also agreed, and said that in the past week, he had almost no contact with the outside world, but he made at least four or five phone calls with Yu Minhong every day.
Yu Minhong said that what he and Dong Yuhui talked about the most before was what Dong Yuhui could do for Dongfang Selection, and at that time they talked about what they could do in cultural and cultural tourism, such as watching the world live broadcast, or knowledge promotion, writer interviews, etc., which are also things that Yu Minhong particularly wanted to do. However, due to his management style, these things were not promoted before, but now that Yu Minhong is also the CEO, he said that he will implement these things.
On the issue of Dong Yuhui's treatment, Yu Minhong first mentioned the issue of authority. He said that the original platform of Dongfang Selection was unfair to Dong Yuhui, which limited Dong Yuhui's development to a certain extent, so next, he would provide Dong Yuhui with greater development opportunities.
Regarding the issue of salary, Dong Yuhui himself mentioned that in the process of communicating with Yu Minhong, he can feel respected and listened to, which is more important to him than how much money he makes. He said frankly that if it was purely for higher economic rewards, he would have left Dongfang Selection in June last year, and he got a lot of sky-high offers at that time.
Dong Yuhui said that he will think about the value and meaning of work, and he hopes to do things that he likes, recognizes, and is meaningful, such as books, culture, and agricultural products. As for the specific treatment, Dong Yuhui said that Yu Minhong had already talked to him when he came back this afternoon, and please rest assured that the company would not treat him badly.
He also said that Yu Minhong told him that if he really didn't want to do it in Dongfang in the future, or if he was unhappy and wanted to go out by himself, he was also willing to invest in Dong Yuhui.
What is the original intention?
Dong Yuhui said that last year's popularity was actually a great luck that fell to a very ordinary child born in the countryside. Mom and Dad are still farming. My grandmother is actually almost 80 years old now, and they are still working in the fields.
He said: Why do I like to run home every time I have a holiday? Because being close to the land makes me feel steady, that is, only hard work can lead to harvest, and there are always natural and man-made disasters, so I have to be optimistic. And when your family is not harvesting, you will also hope that other people's families will be good, this land will give you a lot of wisdom, and the land will give you a lot of experience. It may seem a bit dull at times, it may be a bit old-fashioned, but it must be classic and correct.
Dong Yuhui talked about his experience: the first is to love and know its evil, and then hate and know its good. Another thing is not to become a monster when fighting monsters. There are many, many stories of dragon slaying boys growing dragon scales in the end, but if we all end up like that, then history is the repetition of human evil, so what's the point of my reading?
He also said: When I was broadcasting live in Guangzhou in March this year, one day I was floating on the Pearl River at night, the night breeze was fine, and the people on the bridge were looking at me, I was looking at the scenery, and they said Yuhui You are shining, and I said that I was just fortunate to eat your light. Now you look up at the sky outside, and those shining stars may be just a cold, ugly, lifeless rock, nothing more, they may only reflect the light of some star to become dazzling. So it's not me who shines, it's not us young people, it's just that I have a different job and need to stand in front of the mirror.
Today's live broadcast may draw an end to the turmoil that lasted for a week in the Oriental Selection. But the rift is often the most difficult to repair, and whether Dong Yuhui and Dongfang Selection can return to the past in the future is unpredictable to the outside world, and they themselves may not know the answer.
In addition, Luo Yonghao also paid attention to their conversation and expressed sharp and scathing views. He said on social media that it is understandable that Dongfang Selection wants to go to Donghua, but in the process, Dong Yuhui's contribution is completely unfair, and his interests are not guaranteed at all. According to the objective facts and laws of the high concentration of live broadcast e-commerce, it is relatively fair for Dong Yuhui to take at least half of the income in Dongfang. However, some industry observers pointed out that Luo Yonghao's view may work for non-listed companies or start-ups, but it may not be applicable to a listed company.
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