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文丨S1mple
Editor丨S1mple
Speaking of Moutai, I believe many people are familiar with it, as one of the many liquor brands in the mainland, Moutai can be said to be the leader, and it has the same status as a fault.
Whether it is usually giving gifts or entertaining relatives and friends, if you can take out a bottle of Moutai, that is face.
This shows how high the status of Moutai is.
And when we buy Moutai, Moutai will come with two small shot glasses, and many people think that this is a small gift from Moutai.
But in fact, these two shot glasses are not only used for drinking, but also have a lot of doorways.
The little shot glass hides a mystery
In fact, it is normal for a large factory like Moutai to encounter such a thing as fraud, after all, wealth is attractive, and there will always be people who think of ways to engage in anything profitable.
As a leading enterprise of domestic liquor companies, this kind of thing is naturally indispensable.
Not to mention the fake Moutai, the name of Moutai Town alone is now common on the market, and it is Moutai XX at every turn, and the packaging also likes to rub the packaging of Moutai, in order to confuse consumers with fake and real.
In this case, you can't say that people are fake, after all, there are really not a few people who build distilleries in Moutai Town, so people use place names to rub the popularity of Moutai, and you really have nothing to do.
In fact, Moutai also knows it, after all, the tree is a big move, and from the perspective of Moutai's status, it is not surprising that anything happens.
However, Moutai itself also has its own small means.
This wine glass is a way for Moutai to distinguish the real from the fake.
Authentic Moutai wine glasses are made of specific glass, the height of the glass is 5 cm, the capacity is 10 ml, the waist of the cup is angular, and the shape is also unique hexagonal.
Many merchants who pirate Moutai don't know what is going on at all, or in their opinion, as long as the packaging looks like Moutai, it will be over.
After all, many consumers don't know much about Moutai when they buy Moutai, and some of them are full of face, so in some details, many counterfeit merchants rarely delve into the details of the wine glass attached to Moutai.
In addition, the Moutai wine glass also has a very important role, that is, the last glass of wine in the Moutai bottle, which cannot be poured out without this wine glass.
The reason why Moutai made the shape of the wine glass so fine is actually that the last glass of wine needs to be sucked out with this small wine glass, and there is also a saying for this pouring method, which is called Wen pouring.
Of course, it doesn't mean that you have to use this cup to drink it, if you are willing to put in a little effort, then removing the cap from the Moutai bottle is actually the same.
But this will be a little less fun to drink Moutai.
In addition to this function, the Moutai wine glass is actually intended to allow drinking friends to taste it slowly while drinking.
Many people drink liquor is actually a whale swallowing cow drink, and some simply take a disposable cup and drink it with others, which not only hurts the body, but also can't experience the fun of drinking.
And Moutai's use of such a small wine glass is actually to tell everyone that when drinking, you need to taste it slowly, and the role of this eight-milliliter small wine glass that comes with Moutai is here.
After all, such an expensive wine at least needs a certain sense of ritual to match Moutai.
Is the wine table culture unique to China?
In fact, before writing this article, I thought that this article could cause a lot of controversy.
It is that many people hate the wine table culture when they mention it, and feel that the wine table culture is a manifestation of corruption, or a hotbed of corruption.
When many people mention foreign countries, they say that people don't pay attention to these things, and that talking about business is talking about business, and they don't talk about anything like the worldly Balabala.
In fact, people who say this kind of thing are really a bit wishful thinking.
The author used to work for a Japanese company, and when he was receiving customers in Japan, it was indispensable to invite guests to dinner.
Many people say that Japanese people don't drink baijiu at all, so where did they come from a deformed liquor culture like China? In fact, this statement is very wrong.
The Japanese don't drink baijiu, not because they are too upright, but because they are not used to drinking Chinese baijiu at all.
Many of our liquor is high-spirited, and the 50-degree liquor is a bit too high for the Japanese, so Japanese people generally prefer to drink sake, beer, and shochu mixed with carbonated drinks.
It can be said that the Japanese drink more than us, and many Chinese people who have been in contact with the Japanese see that the Japanese do not drink Chinese liquor, so they wishfully think that the Japanese do business and do not engage in wine table culture.
But in fact, it's just that the taste doesn't match others, that's all.
And Westerners are like this, they really don't engage in eating at the wine table and talking about business, but there is really no shortage of cocktail parties.
And foreigners don't have the atmosphere of Chinese eating at all, Chinese can make a big round table, and then sit down in priority and play some small games about wine.
But what about foreigners? They don't have this table culture at all, but they also have their own stage for connecting and engaging in human feelings, that is, drinking parties and dance parties.
Many people regard the four words of human affection and sophistication as derogatory terms, and think that these four words are the root of all evil, but to put it bluntly, foreigners are not robots.
People have their own way of engaging in human sophistication, not that if you don't understand it, it doesn't mean that it doesn't exist, and the wine table culture is available in every country, but it's just a different form.
In addition, many people say that it is the sadness of the country that Moutai can become bigger, and they also ridicule the words "sauce technology".
To be honest, if you can make the enterprise to the scale of trillions, not to mention that you are selling wine, you are chasing after you even if you sell toilet paper.
Moreover, the mainland is now investing heavily in high-tech industries, and do you know how much of the tax revenue is collected from Moutai? This is called value creation, and you can't type it out on a keyboard every day.
Isn't there such a thing abroad? What luxury goods abroad, what LV, Balenciaga, Hermes, Chanel, which of these is not expensive?
If you think I'm talking about clothes or something, then I can change it.
Foreign red wines, such as Romanée-Conti, Petus, Rippon, Lafite, Château d'Osong, which of these is not a luxury in wine?
In terms of price, the price of these wines is much more exaggerated than that of Moutai.
Why doesn't anyone say that these wines don't have any high-tech content, and only engage in some brand premiums?
What age is it, don't still have a foreign moon than a domestic round, go out more to see, broaden your horizons, in fact, this is better for you.