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2023 is coming to an end, and this year's film and television drama market is also full of good dramas. Some dramas have a bumper harvest in terms of popularity and word-of-mouth, and although the word-of-mouth of some dramas is not satisfactory, the popularity and topicality remain high, combined with multiple data such as broadcast volume, discussion degree and Douban score, we have taken stock of 10 popular dramas in 2023.
"Going to a Windy Place" starts the year freshly
In 2022, Liu Yifei's return to the TV drama market drama "Menghualu" became a well-deserved hit drama, and at the beginning of 2023, "To a Windy Place" starring Liu Yifei and Li Xian also became a clear stream at the beginning of the year with its healing and fresh style. The play was filmed in Yunnan, allowing migrant workers trapped in the city to see a "paradise".
Following the two hit dramas "In the Name of Family" and "The Next Stop is Happiness" in 2020, "To a Windy Place" broadcast in 2023 has become the third drama jointly broadcast by Hunan Satellite TV and Mango with a peak popularity of more than 85. The investment promotion results of the play are also very gratifying, and it won the 2023 investment promotion championship.
In addition to its high popularity, "Going to a Windy Place" also has a good reputation, scoring 8.7 points on Douban. In addition, the popularity of TV dramas has also had a positive impact on Yunnan tourism. "Going to a Windy Place" broke the circle strongly, and viewers who have watched the drama also checked in the filming location of the drama, and the number of tourists and total tourism revenue in Yunnan Province in 2023 will reach a new high.
The popularity of "Hurricane" is unbeatable
When it comes to the big hit drama in 2023, there will definitely be the name of "Hurricane". Zhang Yi, Zhang Songwen and other powerful factions gathered together to bring an audio-visual feast to the audience. Following "Liu Huaqiang", the eldest brother "Gao Qiqiang" has a name, and the sister-in-law's actor Gao Ye has also successfully come out of the circle.
After the broadcast of "Hurricane", it won a number of firsts, setting a record for the market share of the hit list, and with a peak of 67.9%, it became the drama with the highest market share of the single-day hit list in the past 3 years. During the popularity of the series, the average number of episodes played was nearly 200 million, and the data was far ahead.
Famous scenes in the play, such as "tie strangling neck", "cordon retreating" and "telling Lao Mo that I want to eat fish" are often watched and new. I thought that "Hurricane" was a good start in 2023, but I didn't expect it to become the peak hit drama in 2023.
"The Three-Body Problem" has become a benchmark for science fiction dramas
In recent years, there have been frequent excellent sci-fi films in the film market, and the TV drama market is not far behind, gathering powerful actors such as Zhang Luyi, Yu Hewei and Chen Jin to create the sci-fi drama "Three-Body Problem". The drama is adapted from Liu Cixin's novel of the same name, and it has gained a lot of popularity as soon as it was broadcast, becoming the first drama on the platform in the first quarter of 2023.
The audience's recognition of "The Three-Body Problem" is reflected in the score of 8.8 scored by 420,000 people, and the recognition of industry insiders is reflected in the vision for the future of science fiction dramas.
"Long Moon Embers" successfully went out of the circle
Accustomed to the "funeral style" Xianxia costumes, the "Dunhuang style" costumes of this year's "Long Moon Embers" are eye-catching. After the series was launched, all kinds of second-creation short videos emerged one after another, and the topic views on a short video platform exceeded 30 billion, becoming the fourth drama to exceed 30 billion views from 2017 to mid-2023.
Ali directly praised the good results of "Long Moon Embers" in the financial report, saying that it was the first in the ratings of all TV dramas broadcast on online video platforms in the quarter of broadcasting. In addition, the IP of the show has become one of the top ten IPs of pop culture.
"The Long Season" has a good reputation
This year's best short drama is undoubtedly "The Long Season" starring Fan Wei, Qin Hao and Chen Minghao, which has become the highest-rated domestic drama on Douban in 2023 with its thought-provoking plot, meaningful lens language and plot worthy of repeated scrutiny, with a score of 9.4 by 880,000 people.
In terms of popularity, "The Long Season" is the first place in the cumulative average number of episodes on the broadcast platform in 2023, and it is a hit drama certified by Tencent;
"The Sea in My Dreams" became an annual period drama
Every year, there are many period dramas to meet the audience, but there are very few that stand out, and this year's highly recognized period drama is "The Sea in the Dream" starring Xiao Zhan and Li Qin. After the broadcast of the show, all data ranked first in the same period, and the highest ratings broke 2, which was the top 1 in the national ratings in the same period.
While the ratings have repeatedly reached new highs, the webcast results of "The Sea in My Dreams" are also outstanding, becoming the drama with the highest popularity value on Tencent in 2023, with the popularity value on the station exceeding 30,000, and successfully entering Tencent's popular club. The mainstream media also recognized the popularity and quality of the show, and CCTV not only issued a closing report, but also held a seminar.
"Fireworks in My World" is out of the circle with the topic
Among all the hit dramas, probably only "Fireworks in My World" won popularity because of "bad reviews". When the show was broadcast, it was the first place in the peak ratings of satellite TV dramas in the same period, and the number of online broadcasts also won the TOP1 of Mango in the third quarter of 2023, but the Douban score was "miserable", only 2.8 points. During the broadcast of the show, it can be said that it is a frequent visitor on the hot search list, and the topics related to it are not low.
"Fireworks in My World" can be called the most out-of-the-circle puppet drama in 2023, and every episode of the show is a carnival of fun people. After many years of long-term popularity, Yang Yang's reputation plummeted, and his greasy image was deeply rooted in the hearts of the people; Scenes such as "Drinking Water", "Toothache" and "If You're With Him, Then Why Are We" have come out of the circle, and to some extent they can be regarded as "hits".
The long-tail effect of "Lotus Tower" is amazing
The martial arts suspense work "Lotus Tower" starring Cheng Yi, Zeng Shunxi and Xiao Shunyao was first broadcast online and then broadcast on the stars, during the webcast, the popularity of the show has been hovering around 9000 until the series is about to usher in the finale, and the popularity value of the show finally broke through the 10000 mark.
However, the show gained an excellent reputation during the webcast, with a Douban score of 8.0. After the webcast, the show was broadcast on the stars, the popularity did not decrease but rose, and the word of mouth continued to ferment, in the case of the finale, the number of viewers and scorers on Douban continued to rise, and the long-tail effect was amazing, and now there have been 570,000 scores, and the score has risen to 8.5 points.
"Sauvignon Blanc" dominates the screen in the summer
Ancient puppet + big heroine + sadomasochism, "Sauvignon Blanc", which gathers multiple highlights, has successfully become a hit summer drama. Among the new S+ dramas in the summer file, "Sauvignon Blanc" is far ahead with a peak market share of more than 30%, with an average effective broadcast volume of 68 million episodes and 2.65 billion feature films during its hit period.
It can be seen from the peak data of 100 TV dramas in 2023 that the data of "Sauvignon Blanc" is second only to "Hurricane", ranking second. Whether it is from the data on Tencent or from the various lists outside the site, the data of "Sauvignon Blanc" is very eye-catching, and it is the first place on the list.
"The Queen of News" sparked a craze at the end of the year
is about to spend a slightly boring second half of the year, Hong Kong dramas have made great efforts, and "News Queen" starring well-known TVB actors such as Charmaine Sheh and Ma Guoming is coming strongly. The popularity and topicality of the show have soared all the way in just one week after its launch, and it has successfully come out of the circle with the "vicious" lines in the play.
All kinds of COS videos on the short video platform emerged in an endless stream, and the playback volume of the four popular videos exceeded 1 million, and Douban rose to 8.2 in four days. Although some viewers thought it was unfinished at the end and the rating had dropped, it did not affect everyone's expectations for the next part, and they wanted to see Sister Man make a strong comeback.
The TV drama market in 2023 can be said to be full of flowers, with a dazzling array of works of various themes, and audiences of all ages have room to choose. It is worth mentioning that the quality of many dramas has been recognized by the audience, of course, there are many works that need to be improved, and I look forward to more high-quality dramas in the TV circle to meet the audience in the coming year.
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