The Asia Tourism Exchange Center set up a booth at the 57th Hong Kong Brands and Products Expo. Zeng Wenjie, marketing assistant of the center, revealed that the theme of the tram this time is because Hong Kong and foreign tourists are familiar with each other, it is the first time to adopt the relevant design, I believe that the Brands and Products Expo is mainly for the general public, compared with the previous participation in the travel fair and the book fair The audience is different, and the Brands and Products Expo lasts for 24 days, it is the longest and largest exhibition in Hong Kong, and many people have asked for leaflets from 11 o'clock to six or seven o'clock in the past, so the publicity effect of the Brands and Products Expo is good.
Many members of the public visited the Asia Tourism Exchange Centre's social media platform to request souvenirs.
According to Tsang Man-kit, the Asian Tourism Exchange Centre uses trams as a carrier to promote the mainland's tourism resources and attract tourists to check in. There are also three social media pages for visitors to follow in real time, and the public can get some souvenirs after completion, with check-in spots at the front and rear of the car, and a road map on the trunk of the car, listing 31 provinces and cities in the Mainland, and the pattern is the famous scenic spots in the Mainland, such as the Great Wall in Beijing, Shanghai, Hong Kong Sailing, and the mascot of the Panda family, with flags attached to form a team.
The Asian Tourism Exchange Center uses the tram as the carrier, and there are check-in booths at the front and rear of the train.
In addition, the Asia Tourism Exchange Centre (ATE) has distributed free promotional materials and thematic brochures on high-speed rail and World Heritage sites, one of which is the Guizhou-Guangzhou high-speed railway, introducing the places it passes through along the way, not only Guizhou and Guangzhou. With the increase in high-speed rail stations and shifts, it only takes 4-5 hours to travel to Jiangxi and Guangxi, and it is very convenient to take high-speed rail travel to become a trend. There is also a city-themed pocket book that can be obtained by the public according to their interests, followed by a travel guide, which is divided into 7 regions such as East China, North China, South China, Northwest China, Southwest China, Central China and Northeast China, and a map divided into 31 provinces and cities. There is a driving wheel inside the tram for citizens to take photos outside.
Tsang believes that the tourism market is constantly recovering, although many people in Hong Kong are now going north to spend, but the number of people has not fully returned to the pre-border number, only 5 to 60% in the past, and hopes to continue to promote the mainland's cultural and tourism resources, so that the recovery can continue and hope to return to the previous situation.
Zeng Wenjie said that the market trend is to go to other cities in the Greater Bay Area, because the local port is convenient, and the Shenzhen-Zhongshan Corridor will be completed and used soon in the future, and there will be many short-term groups. The Centre will integrate 31 provinces and municipalities for publicity and promotion.
There are road maps in the carriage, covering 31 mainland provinces and cities.
Ms. Feng, a citizen, came to the scene to obtain a special tourist brochure of the Guiguang Express Rail Railway, and she planned to visit Guizhou soon, so she came to ask for information. She found the tram as the theme attractive. The children all took a group photo on the tram wheel, which was very fun.
The Asia Tourism Exchange Centre (THB) distributed free promotional materials covering 31 Mainland provinces and municipalities
Mr. Wong, a citizen, said that he used to travel around, but now he has limited mobility and is unable to travel far, so he hopes to learn the latest travel information by reading the pamphlets. He thinks that the tram design of this year's booth is good, and he visits the booth every year, so it feels more beautiful to have a tile covering his head this year. As for souvenir collection, it is expected that the organisers will not only be able to collect souvenirs by following social media platforms, but also provide simpler activities as the elderly do not have smartphones.
Children take photos in the carriage.