CCTV's "Open the Door" has been with the audience for more than ten years, and this puzzle game variety show has always been loved. However, a series of recent changes seem to have put the long-established show in an awkward position.
First of all, the major change of CCTV hosts has led to more and more hosts choosing to leave, and many programs have chosen to stop broadcasting. Even programs that have not been discontinued have been hit hard by the change, and the ratings are worrying. "The Door Open", as the highest-rated program on non-weekends, has also been hit by this wave of change.
Since the revision was carried out in September, Nigmaiti, as the host of the first scene, has frequently changed the female host of the second scene. In the past 4 months, the female hosts of the second scene have changed almost every issue, from Yu Xiwen , Yu Youkuang , Shi Xiaoge , Lin Jingjing to Ma Fanshu , the five female hosts have taken turns to fight. This frequent change of female hosts has caused doubts and dissatisfaction among the audience.
Viewers said that the frequent change of female hosts not only affected their program experience, but also affected Nigmaiti's interaction with female hosts. It is no exaggeration to say that Nigmat changes partners in every issue, which brings a sense of instability to the audience. The loyal viewers of the show even said that the show was "ruined" by Nigmaiti.
In this major change of CCTV hosts, Nigmaiti's personal image has also been controversial. There were rumors that he was cheating with Zhu Xun, although the two have not responded, but this has had a certain impact on their image. The audience believes that the host's image issues, such as the chaos of his private life, should also attract CCTV's attention.
Despite the pressure of change and the audience's skepticism, as a long-established show, I believe that viewers who like this show do not want to see it disappear. However, the reform of CCTV may be doomed to the withdrawal of old hosts and programs. In the changing trend of this era, the collision of tradition and modernity makes the audience full of expectations and uneasiness for the future of entertainment programs.
On the big stage of modern entertainment, traditional variety shows are facing unprecedented challenges. The audience's demand for content is becoming increasingly diverse, and CCTV, as one of the largest media platforms in China, is also constantly looking for a breakthrough to adapt to the trend of the times.
However, whether the frequent replacement of female hosts is an effective way to solve the problem has caused extensive discussion. The audience questioned whether this approach would lead to real innovation, or if it was just a visual and gimmick show. One viewer said, "It's not about innovating, it's about tossing. ”
What's even more embarrassing is that Nigmaiti's personal image problem has also become a heart problem for the show. There have been scandals in the past, although they have not been confirmed, but this has had a certain impact on the audience's impression of him. In addition to having excellent professional ability, a successful host also has an important image. What the audience wants to see is a positive, sunny and healthy hosting image, rather than being riddled with negative news.