Let's talk about the account-sharing drama market that is in a mess on the Chinese video platform today, and if you want to talk about this, you have to mention our three giants: Tencent, iQiyi and Youku. Sit down, make a cup of tea, and let me give you a good explanation of how they have taken the account-sharing drama to new heights step by step.
First of all, I have to explain what an "account-sharing drama" is - it is a TV series that is divided proportionally between the producer and the platform, which sounds like you go to a restaurant to have a meal "AA system", which is quite fair. This gives creators more incentive to create high-quality content, after all, who doesn't want to make a little more money?
Having said that, Tencent Video can be said to be an old man, and it has long been familiar with this micro-short drama track. Take "Twinkle Twinkle Twinkle Star" as an example, the number of broadcasts has skyrocketed to hundreds of millions of times, and the rating is also frighteningly high. That's because Tencent knows how to recruit talents and employ people, and is willing to spend money on publicity. They also have a magic trick, which is to release the VIP first version on their own platform, and then open it to the public for free viewing - this trick can not only quickly gather popularity, but also retain users.
Next, we have to talk about iQiyi. You must have heard of their family's "Provocation", right? This drama is a beautiful turnaround. iQIYI relies on accurate big data analysis and market insight to grasp the audience's preferences, coupled with the courage to invest in newcomers and new works, it can really be said that it is brave to move forward.
Last but not least, Youku. With works like "The Most Cannibal Fireworks", they have proven that the quality of content and user experience should not be underestimated. Although it may not be as domineering as Tencent in terms of marketing methods, and not as avant-garde as iQiyi in terms of cutting-edge perspectives, it has also won the hearts of the audience.
Now let's look back at these three - Tencent Video leads the way with its strong resource integration capabilities and precision marketing strategies, iQiyi relies on big data and the spirit of daring to be the first in the world to seize the market, and Youku gradually occupies a place with its steady operation and high-quality content.
All in all, each has its own unique style of play and secrets, and it is constantly fighting in the fierce battlefield-like account-sharing drama market. What about the future? I dare to pack a ticket – there will only be more exciting, more innovative works to come. This model has proppelled the entire industry forward, and it has also brought us ordinary viewers one sleepless and more talkative masterpiece after another.
So, friends, while enjoying the mesmerization, laughter and tears in front of the screen, don't forget to thank the people who have worked hard behind the scenes to make it possible for us to travel the world without leaving our homes.